For sellers, product selection is a technical job. Choosing the right product can allow new entrants to take off overnight and quickly upgrade their wealth. However, if they are not careful, their store will suffer a blow. There is a popular saying in the circle that " 70% depends on product selection and 30% on operation ."
Many people have already been worried about product selection. In fact, some products become popular overnight , and creativity and innovation are crucial.
Not long ago, an explosive news came out: a beautiful woman in China found out in the middle of the night that the office decorations that were only sold for 20 or 30 yuan on the domestic e-commerce platform were many times more expensive abroad, reaching 50 or 60 US dollars or euros. Taking advantage of this business opportunity, the beautiful woman made a fortune and bought a BMW in two months.
Similar price doubling incidents have also occurred on Amazon, and some products are in short supply! What is their magic? Let's read on! Yurt mosquito net In the hot summer, mosquito nets are the favorite of Chinese people. They are not only good at preventing mosquitoes at home, but also can enhance the sense of security for travelers no matter where they sleep . Recently, foreigners have also become fascinated by this rustic Chinese product. The mosquito net that looks like a yurt has become a "new Internet celebrity " on the streets of foreign countries.
This is thanks to a video of an "outdoor picnic" abroad. This video shows the comfortable and carefree life abroad: two foreigners basking in the sun and enjoying life in a mosquito net in a yurt .
At the beginning, people did not pay much attention to it. However, for some unknown reason, the traffic suddenly increased , the video received more than 16,000 likes, and more than 2,200 comments . At the same time, the yurt mosquito net also unexpectedly became popular and became a high-priced hot product on Amazon. Source: Amazon store website
Now, this mosquito net starts at hundreds of dollars on Amazon, and some even soar to more than three hundred dollars, which is about RMB 2,000. Some stores are out of stock. Source: Amazon store website
In fact, this mosquito net is only 30 to 80 yuan on domestic e-commerce platforms, which is a very common item. However, in the eyes of foreign hikers who like picnics, it has a special charm.
Because this mosquito net is breathable on all four sides and has doors on both sides, it not only fully meets the current epidemic prevention and control requirements of "maintaining surrounding air circulation", but more importantly, it allows foreigners to experience a "transparent picnic" firsthand, which is fresh and exciting .
Source: Amazon store website One buyer commented: " It feels great to go on a picnic with a Chinese mosquito net. It's free and exciting to bask in the sun through the tulle ."
It can be seen that foreigners have a unique definition and positioning of this yurt mosquito net , so even if it is priced high, it does not affect purchasing power .
Moreover, the mosquito net is an integrated design, which is easy to unfold and fold and store. Even novices can use it, so it is very practical. This is also an important reason why it became popular so quickly . Special large water cup In the Internet age , some novel and interesting products can also attract the attention of foreigners. Just like the large water cup below , no matter the shape or capacity , it is comparable to the large barrels of mineral water in the supermarket ! However, such an exaggerated large water cup has become one of the most popular accessories in Europe and the United States, and ranked top 1 on Amazon's sales list! Source: Amazon store website
It is said that A-list celebrities including Kendall Jenner and Dakota Johnson often carry such a huge water bottle when they go out.
At present, the general price of this water cup on Amazon is more than 20 US dollars , more than 100 yuan, while the domestic e-commerce platform generally sells for 40 to 50 yuan. If it is on a discount day, a large water cup can be purchased for about 40 yuan. Although the price on Amazon has not increased by more than ten times, the profit margin is still considerable . Source: Taobao website
The design and color combination of the cup really give it a fresh and bright feeling. Moreover, Amazon's product description is also very high-quality, from a scientific perspective, focusing on the unique design of the cup body - " time mark ". In other words, buyers can easily monitor their daily drinking time and amount through these marks . This instantly captures the needs of modern people for "health and wellness " . In addition, carrying a large water cup when traveling can also be "Versailles" in terms of health.
Practical and fashionable, it meets the needs of the season . No wonder the seemingly bulky large water cup is so popular! As the concept of health preservation continues to prevail, such a hot item can be said to be a magic weapon for quickly increasing the popularity of stores.
Bath hairpin The seemingly inconspicuous shower hairpins have recently become popular on Amazon as the temperature rises! It is reported that some hairpins have a global comprehensive score of 6898, with a star rating close to five stars ! Even the big sellers couldn't help but exclaim: This business opportunity came too suddenly!
Take the one below for example. It is just a very common small commodity on domestic e-commerce platforms. Generally speaking, the price is 8 yuan for two pieces and 10 yuan for three pieces . Shipping and returns are free. Some can even be purchased for free, without spending any money at all. Source: Taobao website
However, on the Amazon platform, the price doubled, which was beyond the seller's imagination! The price of selling four pieces together was 50 to 90 yuan ! No wonder some people said: This has rekindled my desire to do business abroad !
Source: Amazon store website The biggest features of this hairpin are flexibility, durability, ease of use, and not easy to break. The "big cat claw" design can firmly grasp the hair and prevent it from falling off easily without causing damage to the hair . Therefore, it can also be recognized by many buyers.
A buyer reported that compared to the hairpins she had purchased before, this one has become her "true love" and she said she would continue to repurchase it.
There is great potential for Chinese products to go overseas! If sellers are still worried about product selection, they might as well change their perspective and think about product selection strategies based on cultural differences and preferences of different countries . If some small Chinese products that usually attract little attention can solve long-standing problems of foreigners or meet their spiritual and cultural needs, it is not impossible to double the profits! |
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