Amazon variant violation storm escalates, sellers should check themselves quickly!

Parent products are virtual products used to associate child products . They are only displayed in the search results of the seller platform and cannot be purchased.

🔸 Merge a listing that has been shut down but has many positive reviews with your own listing.

🔸 Bundle the new upgraded product to the variant group of the old product to get reviews. Some sellers will change the old listing content to their existing product content. After the merger is completed, the number of positive reviews of the listing will increase, the weight will be improved, and more traffic exposure will be brought to the listing.

🔸 In order to boost the sales of other unrelated products or launch a new product, some sellers directly attach low-selling products or new products as sub-products to the hot-selling parent ASIN to take advantage of the traffic of the hot-selling products. This is also not advisable.

🔸 Some sellers will upload each color as a separate ASIN, and then combine the reviews for each ASIN together. This is also a variant violation.

🔸In order to allow all other sub-bodies to gain traffic and have good sales, directly remove a variant under the listing that has bad reviews and poor sales.

🔸 Improper use of variant themes

Color and size variation themes should each not contain any information other than color and size.

For example, different phone models should not be published in a color topic. The colors of clothing should not be published in a size topic.

🔸 Publish different products together

Directly replace the product information or pictures in the sub- ASIN with other products or products that need to be updated.

🔸 Accurate product information

🔸 The products are basically the same

🔸 Share the same name

🔸 The category supports variation themes: the Variation option must be available when uploading the listing

🔸 Only the variation theme attributes are different: For example, if the variation theme is color, products with different materials/sizes cannot create variations based on this theme.

🔸 There is no difference between the new and old versions: For example, the size and color of an electronic product are the same, but there are differences between the new and old versions. This does not meet the variant requirements and may be more suitable for using the New Version function to associate the new and old versions of the product.

The variations are split, but the sales of the ASIN are not affected, and the account status page may not have a violation record and an appeal button.

Solution:

1️⃣ According to the variation rules, find the most likely reason for the split

2️⃣ For the split sub-ASIN, create the correct variation or sell it as a single product

3️⃣ Check whether other variants have similar problems according to the given reasons, and make modifications in advance

4️⃣ Usually no appeal is required

The variants are split, the ASIN is not sellable, and there is a violation record and an appeal button on the account status page.

Solution:

1️⃣ Determine the cause of the problem based on performance notifications

2️⃣ If there may be a misjudgment, appeal on the grounds of misjudgment; if there is indeed a variant violation, correct the violation and then appeal

3️⃣ Check whether other variants have similar problems and make changes in advance

The variant was split, the account was closed, and there was a violation record and appeal button on the account status page

1️⃣ Performance notifications usually do not give specific problems, and the root ASIN of the problem needs to be investigated

2️⃣ If the specific ASIN that is the root cause of the problem cannot be found, it is recommended that the seller check all variants in the account, check them one by one according to the policy, and correct all variants with potential problems

3️⃣ Contact Selling Partner Support to see if there might be an issue with the variant

4️⃣ Contact the Account Health Protection Program directly on the Seller Platform to try to seek help

5️⃣ Submit a POA appeal