How to stabilize order volume and ranking after flash sales

How to stabilize order volume and ranking after flash sales

If Amazon's flash sales are handled well, our rankings can soar, but once the flash sales of most sellers are over, the order volume begins to drop sharply, and the ranking will slowly fall back to the original position, making it impossible to stabilize the order volume and ranking. Today, I will provide you with the following two ideas to solve the problem.

The first type is pure order flow. This method is simple and crude. After the new link has comments, no advertising promotion is set up. Various off-site flash sales are arranged for two consecutive weeks. For example, deal news is done on the first day, woot is done on the second day, slickdeals is done on the third day, etc., and the order volume is pushed up through a large amount of off-site flash sales traffic. As the order volume soars, the ranking of keywords will continue to rise rapidly. At the same time, we continue to observe and record the natural ranking of keywords every day. If the natural ranking of most keywords in this link rises to the homepage, then we can stop the off-site flash sales. We can also combine on-site and off-site flash sales. For example, we can do off-site flash sales for seven consecutive days in the first week, and on-site flash sales for seven consecutive days in the second week. The round-the-clock bombing can effectively increase the order volume and ranking. If we are lucky, we can grab the best seller in one go, and our order volume will be more stable.

The second type is pure advertising flow. We can control Acos through advertising, leak keywords layer by layer, and reduce Acos as much as possible. When Acos is reduced to below 30%, our natural ranking will rush to the top, even to the top of the homepage. If the ranking of the keyword is stable, we can do another flash sale at this time, such as a seven-day flash sale on the site, or a flash sale outside the site, to sprint the order volume and ranking. The purpose is still to find a way to grab the best seller. Because the best seller has a mechanism, as long as we can grab the best seller, Amazon will give this link free off-site traffic, which can make the order volume better. Through these two methods of operation and processing, even if the flash sale ends, the order volume will not drop significantly, which is a more practical technique in refined operations.


Amazon's reasonable price adjustment method sharing

Will price adjustment affect link weight? How to adjust prices scientifically and reasonably? Let's take an example today to sort out this question. Suppose the price of a product in a certain category ranges from $5 to $15, which is a low price, $15 to $25, which is a medium price, and more than $25, which is a high price. If our product is priced at $20, it belongs to the medium price range. Generally, price adjustments can be divided into two situations;

The first is to adjust the price within the same price range. If our product price is in the middle price range and we make a small adjustment, such as from 20 USD to 21 USD, and if the order volume does not change much, then there is basically no impact on the weight. We can observe the category ranking, keyword ranking and order situation. If there is no change, then this operation is effective and can also increase profits. If the order volume drops sharply after we adjust the price, for example, from 20 orders per day to five orders, and the total transaction amount drops from 400 USD to about 100 USD, the weight will inevitably plummet. In this case, it is recommended that you adjust the price back. In general, after adjusting the price within the same price range, if the total transaction amount is greater than or equal to the original and remains stable, there will generally not be much impact. When you operate, monitor in real time and make timely adjustments.

The second is cross-range price adjustment. If we adjust the price from $20 to $40, directly from the middle price range to the high price range, or adjust it to $10, from the middle price range to the low price range, the order volume is very likely to plummet, causing the weight to plummet. According to the shelf principle, we move from the middle price range to other ranges, which is equivalent to directly excluding the consumer population and traffic in the middle price range. In other ranges, Amazon is not sure whether our products meet the needs of consumers, and the traffic allocated to us is very small, so the order volume is likely to plummet. It is recommended that you make adjustments within the same price range when adjusting prices, and be sure to monitor in real time and adjust in time.

If you want to increase sales or clear inventory by lowering prices, it is recommended to use in-site coupons instead of changing the selling price, because coupons can meet the price reduction requirements without affecting the product's flash sale price, and can also increase the link weight, killing two birds with one stone.