How to restore ranking after being out of stock for a month

How to restore ranking after being out of stock for a month

How can we restore the traffic and ranking of the link after it has been out of stock for a month? . Let’s make it clear first, on the Amazon platform, if the link is out of stock and does not continue to bring revenue to the platform, the platform will definitely transfer the traffic to other similar links on sale. If the competitor’s link performs particularly well during the period when it gets our traffic, then even if we restock, the platform has no reason to return the traffic to us. Survival of the fittest, this is why everyone will not come back, but the volume is not as large as before. So many people are anxious to get the traffic back, so they randomly smash the ads and set the budget very high, causing the link data to become large and poor. This operation must be unscientific and may even destroy the link. Share two of the most scientific and effective methods.

First, we can do a seven-day site-wide flash sale after the link is back, and tell Amazon through the order volume that I am back, the order volume is very good, and you can return the traffic to me. Then when our seven-day flash sale is over, as long as the order volume can be increased, our keyword ranking and category ranking will all be restored.

Second, we can also run ads according to the original settings, but we need to find ways to reduce Acos and not increase the budget too much. There are many ways to reduce Acos, and the most effective way is to increase the single-click transaction amount, such as one-click transaction of two or more orders, which can be achieved through bundling sales. In fact, the core of the above two methods is to place orders. As long as we tell Amazon that our data is very good, our traffic and ranking will return to the original state, or even better.

How to improve product rankings for products that Amazon cannot use keyword advertising:

How can we improve the ranking of products that cannot use keyword advertising on Amazon? Generally, products that cannot use keyword advertising are concentrated in special categories or prohibited products, such as adult products, smoking products, etc. On the Amazon platform, such products are not eligible for keyword advertising. So we have to think from another angle. Although such products cannot use keyword advertising, can we obtain keyword rankings through other means? For example, we can set up Asin product advertising. For this type of advertising, we must determine the consumer group of such products before operating, so as to lock in complementary products that match our products, and then find out the Asins that rank higher for these products, and then use Asin targeted advertising to get the opportunity to be exposed to consumers. For example, the product we sell is cigarette boxes. After investigation, we found that the consumer group of this product is mostly male, and they also buy lighters, ashtrays and other products. Then we can pull out the Asins with relatively high rankings for these products, set up Asin targeted advertising, and put the cigarette box products on the pages of lighters, ashtrays and other products. This will not only obtain a large amount of accurate traffic and orders, but also help us match the required keywords through Asin targeted advertising. In this way, our advertising orders will have more and more keywords. The ranking will also rise accordingly, and even rush to the keyword homepage position. After our keyword ranking rushes to the homepage, we can keep the natural orders and let the category ranking continue to rise. If we are lucky, we can also grab Bs, then there will be more natural orders, the natural ranking will be higher, and the order volume will be more stable.