How can a beginner do cross-border e-commerce? Eight core points will help you win the market!

To start cross-border e-commerce, you must go through the following eight steps . Only in this way can you have a global view and careful thinking and do a good job in product sales.

There are generally two operating modes for cross-border e-commerce, one is the independent station transaction mode, and the other is the cross-border e-commerce platform transaction mode. The two modes do not conflict with each other and can attract traffic from each other. Building an independent station is essential for a company to grow bigger and stronger, but for individuals, it is recommended to start with a cross-border e-commerce platform. Not only is the operating cost relatively low, but it is also simple and easy to get started and easy to operate.

At present, the mainstream cross-border e-commerce platforms are Amazon, eBay, Wish , and AliExpress . These four platforms have their own characteristics and rules. Among these four platforms :

ps: You can also go to the Cross-border Knowledge Network to find professionals to help you analyze!

Product selection is a very important part of cross-border e-commerce business and is the main factor affecting product sales. Therefore, before doing cross-border e-commerce, you must first do a good job of positioning, whether you are doing import e-commerce or export e-commerce, whether you are selling food, electronic products, decorations or clothes , etc. It is recommended that the life cycle of the selected products should be at least one year, which is easy for subsequent product upgrades ; secondly, it should be in line with the current trend, pay attention to market dynamics, and the monthly search volume of keywords should preferably exceed 100,000+; finally, it is necessary to ensure that the source of goods has certain advantages, stable supply, low cost, large profit margin, and avoid product selection infringement, etc.

Logistics and transportation are one of the keys to the success of cross-border e-commerce. According to surveys, a large number of cross-border e-commerce practitioners sometimes choose relatively low-priced third-party logistics service providers in order to further reduce operating costs, and these low-cost logistics providers are likely to lose your items . In addition, many overseas buyers now have higher requirements for logistics and transportation experience, and many buyers hope that the goods can be delivered quickly within 3 days . Therefore, for individual cross-border e-commerce, if conditions permit, logistics service providers can choose UPS, FedEx , etc.

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In the operation of cross-border e-commerce, product promotion and marketing are indispensable. In the past, buying in-site advertisements and doing some celebrity marketing could meet the platform's traffic needs, but with the continuous expansion of the scale of cross-border export e-commerce and the changes in the overseas market traffic environment, building independent sites and shaping brands have become the general trend. Therefore, for individual cross-border e-commerce practitioners, building an independent site is a must.

The current overseas traffic environment shows a trend of mobility, socialization and content. To do off-site traffic, you can first choose social media marketing ( such as Facebook, Twitter, Snapchat and other social platforms ). Consumers can obtain product information through social media such as Facebook and Twitter. In this process, merchants can use a three-dimensional marketing model to continuously strengthen the impression of their own products in the minds of consumers, thereby building consumer trust in the products.

In addition, it is also very important to promote the traffic of independent sites and navigation websites, such as search ads in Google ads, display network ads and YouTube video ads, which are suitable for sellers to launch standard products and build brand influence. Navigation websites are deal sites in various countries, which are divided into on-site and off-site. The more widely used are off-site deals, such as Slickdeals, Hotukdaels, Dealsplus, Kinja Deals , etc. If you are interested, you can search Baidu for it. As an official certified partner of many world-renowned overseas media such as Google, Facebook, Snapchat, etc., Mobvista's strong technical strength and rich overseas delivery experience can help advertisers formulate comprehensive and efficient overseas marketing strategies, expand the global influence of brands and acquire high-value users, and provide advertisers with one-stop integrated services to bring more high-quality traffic and satisfactory brand ROI.

The operation of a store is very complicated. You must not only have management and marketing thinking, but also the ability to locate the market, diagnose the store, analyze data, layout products, control the overall situation, explore selling points, and develop marketing strategies . It is too difficult for novices. If you still want to enter the cross-border e-commerce market after reading this, you can visit the cross-border knowledge website to learn more! The experienced sellers and customer service staff are all talented and speak well. Novices all say they like it here very much~

Of course, if you want to grow from a newbie to a giant, it is essential to personally experience the distribution process, continuously put on shelves and improve listings . Good listings will bring more traffic and attract customers to place orders, and good sales services will bring more repeat customers.

Regarding warehousing, I don’t think stockpiling inventory in advance is a good choice. New sellers generally have no accumulated experience. Indiscriminately hoarding goods will only lead to unsaleable goods later, resulting in product backlogs.

Regarding logistics, sellers must understand clearly the logistics management of the platform you are on, its customs clearance, where the bonded warehouses and overseas warehouses are, and also, when choosing logistics, you must choose stable delivery time to keep customers waiting for a short time and ensure high satisfaction.

This step is an extremely important link. We all know that the payment methods supported by each country and each platform are different, so you should think in advance whether the payment method of the platform you are entering is acceptable to you? Generally, the mainstream options are: Paypal, World First, Payoneer, Ping Pong, Lianlian and bank checks. For the specific payment methods of each platform, you can check it on its official website or ask customer service.

If you still don’t know how to get started, then it is very necessary to find a reliable cross-border e-commerce service company to cooperate with. Professional cross-border service personnel can help you quickly improve your cross-border e-commerce knowledge. Reliable cross-border e-commerce service companies also have many information articles to help you get more help. Reliable cross-border e-commerce service companies will provide you with high-quality resource services, operational dry goods and cutting-edge information, insights into industry trends, and help you quickly understand platform policies, product selection data reports, and international logistics and other related issues. Not only novices, but also many experienced sellers will seek cooperation, so cross-border e-commerce service companies are also very important.