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The peak season is approaching, and the cross-border e-commerce circle seems to be in trouble again recently. After a cross-border agency operation company in Shenzhen Huihai Plaza was exposed to be investigated by the police not long ago, another seller recently broke the news that Shenzhen xcui cross-border agency operation company was suspected of being investigated for non-compliant operations, and more than 100 employees have been arrested, causing an uproar in the industry. The investigation results of the above information have not been made public yet, but judging from the news in recent years, "agent operation services" seem to have become a high-incidence area for scams in the cross-border e-commerce industry. Recently, these two are not the only cross-border e-commerce agency companies that have been exposed to police investigation.
It is learned that the Dongxin Police in Wuhan, Hubei Province recently cracked a cross-border agency operation fraud case. The fraud gang in the case used the gimmick of "providing efficient cross-border e-commerce agency operation services" to defraud the victims of high service fees. According to the victim, Mr. Li, he saw the gang’s live class on a short video platform last August. A fraudster who claimed to earn 5 million yuan a year shared a series of “cross-border e-commerce tips for getting rich” in the live broadcast room, claiming that “you can open a store and make money even if you have no basic knowledge .” Due to the enthusiastic response from netizens in the live broadcast room, Mr. Li believed it and purchased nearly 20,000 yuan worth of courses and services based on the customer service recommendation. However, Mr. Li later discovered that the courses provided by the gang lacked substantive content and did not implement the so-called "efficient cross-border e-commerce operation services" . The actual benefits were difficult to meet expectations. He then realized that he had been cheated and called the police. According to police investigation, the fraud gang has a total of 13 shell companies with three business departments, including traffic diversion, repeat purchase, and independent sites. Through false propaganda that "cross-border e-commerce agency services can reap high profits" and the use of "famous teachers diverting traffic" on short video platforms, it has caused a large number of victims to report the case. It is preliminarily estimated that the amount involved is as high as 60 million yuan. At present, 27 people from the fraud gang have been arrested and the case is still under further investigation. In addition, it is learned that recently there is news that a cross-border e-commerce agency in Longhua District, Shenzhen has also been investigated by the police. Since May, many informants have reported to the Longhua Branch of the Shenzhen Public Security Bureau that they were suspected of being defrauded by this agency. According to media reports, the agency operation company involved claimed that the cross-border e-commerce industry is lucrative and there is no need to bear any risks. The "overseas agency operation service" it provides can not only enable users to reap high returns, but also promises in the agreement that if the store fails to reach the guaranteed sales, the service fee will be returned in proportion , which attracted many reporters to purchase its services. However, the reporter discovered that the agreement actually contained a hidden flaw , stipulating that "during the cooperation period, if the seller does not follow the operational suggestions and guidance of the agency operation company, the agency operation company is not required to complete the store sales." ▲ The picture comes from The Paper The reporter then took further actions according to the salesperson's instructions and was asked by the agency to continue investing money in the name of advertising fees, shipping costs, etc. When he realized that the actual sales volume did not match the promise and wanted to withdraw, the company refused his refund application on the grounds of breach of contract. It is worth mentioning that public information shows that the agency operation company was established in 2016 and is an e-commerce company focusing on cross-border online marketing, brand building and supply chain management, with more than 300 employees. In April this year, the company was listed as operating abnormally by the local regulatory bureau because the registered residence or business premises could not be contacted. In response to the above situation, the Minzhi Police Station of the Longhua Branch of the Shenzhen Public Security Bureau has filed a case for investigation . Due to the large number of people involved and the large amount of money involved, the police station has arranged specialists to be responsible for local victims in Shenzhen and victims from other places. At the same time, there are industry sources that the relevant person in charge of the agency operation company has been detained, but the specific circumstances have not yet been made public. It is learned that in the early days of cross-border e-commerce, there was no shortage of safe and reliable agency operation services to help new cross-border sellers get started quickly. However, in recent years, with the continuous expansion of the cross-border e-commerce market, fraud incidents in the name of agency operation have emerged in an endless stream, making this service almost a high-incidence area for industry crashes. According to data from Consumer Protection, a consumer service protection platform under the China Electronic Commerce Association, as of May this year, the total number of complaints about cross-border e-commerce agency operations had reached 19,117, of which 2,871 were cases of suspected fraud , accounting for as high as 15.02%. It is reported that the routines of these unscrupulous organizations that have been exposed for fraud are almost the same. They all publish a large amount of false propaganda on social platforms (especially short video platforms), under the banner of operating cross-border e-commerce on behalf of others, using the gimmick of "low investment and high income" to attract victims, and inducing victims to continuously invest money by making their own fake websites and falsifying sales until they lose all their money. These gangs often have a tight internal organizational structure. Their fabricated success stories and unified deceptive rhetoric usually take advantage of the mentality of start-up sellers to make quick money through cross-border e-commerce: for example, "It only takes a few days to make more than the average person's monthly income through cross-border e-commerce" and "Earn over 10,000 yuan a month with no foundation". Therefore, cross-border sellers who have been in the industry for a long time tend to remain highly vigilant about this type of agency operation service. However, for novice sellers who do not understand the industry, it seems to exude a temptation that is "tasteless to eat, but a pity to throw away". Here, we would like to remind everyone to be wary of various scams such as agency operations and training, especially new sellers. You can first form a basic understanding of the cross-border e-commerce industry through official channels and various websites, or collect some free information to study on your own, or make good use of search engines to avoid losses due to lack of industry knowledge. What do you think about this? Welcome to discuss in the comment area~
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