How can we make a good listing to maximize the effect of off-site orders?

As an off-site service provider team, the question we are often asked by sellers is whether XX product is effective and how is the recent performance?

For many service providers, they hope to receive as many orders as possible, so when faced with such a problem, most of them will take it. In addition, many intermediaries do not understand operations and off-site issues at all, so they basically take any order that comes their way.

Our team will strictly review the off-site sales of our customers. Although some salesmen will accept any orders for performance, the after-sales problems they face later will definitely make them very uncomfortable, because poor customer service will lead to complaints, and the salesmen will also be punished, which is not worth the loss. Therefore, we usually try to explain it to the customers and ask them to optimize the listing as much as possible before doing off-site sales, so as to maximize the effect of their orders.

Several points that affect off-site effects:

1) Is the price inflated ? Some customers directly double the price and then give a 50% discount. This is obviously an insult to the intelligence of influencers and consumers. If you compare the prices, they will directly call you Ridiculous. We will directly pass on customers with such ideas. Smart sellers usually raise the price by 10% and then give a 40% discount, but they still need to make adjustments based on the competition on the specific page.

2) Rating : If the score is lower than 3.8, it will seriously affect the conversion rate outside the site. At this time, if the price is not good enough, the orders may only be a few/Lin Dan, which will only affect our reputation! It is recommended that sellers try to raise the score above this value!

3) Are there too many negative reviews on the homepage ? This will affect the effect. After all, people still look at reviews when shopping. It is recommended to make a homepage without negative reviews first.

4) Is it an urgent need ? The target audience of FB is of course housewives who often visit Facebook. They like cheap things that are needed in daily life. If the products you make are car accessories and other such niche products, they will not suit their taste.

5) FBM/adult products, FBM has a bad reputation outside the site, because a group of rogue sellers previously offered 100% discounts and didn’t even ship the products, adult product celebrities rarely forwarded them, the Feedback was very poor, and they charged shipping fees, which are often Lin Dan! Most people do FBM just to test the products, so be cautious!

6) Out-of-season products, such as winter products that are not given to me until summer, or Christmas and Halloween products that are not given to me until a month later. In this case, people outside the site will not buy them. So if you judge that a seasonal product is difficult to sell, sell it outside the site as soon as possible, otherwise you will be waiting for endless storage fees.

The above is only for Facebook channels