What capabilities should an excellent Amazon operator have?

In every industry and every position, there are outstanding people and ordinary people. At the same age, some people are already company executives with high salaries, while others are still at the bottom with meager salaries.

Many people who choose to be Amazon sellers do so because they encounter career bottlenecks and take this different route. Some people do quite well after they leave, but some people find that they are not as good as when they were working before. Why is this the case?

Because your habits have never changed. When you work in a company, you are a bricklayer, day after day, year after year, doing the same thing every day, from 9 to 6, occasionally working overtime. It is the same when you come out to work for Amazon. Your daily work is still very mechanical and has no technical content. Your products are copied from others, your listings are also copied from others, and the advertising cannot be copied, so the ACOS becomes very high, resulting in no money, and then you call Amazon a blood-sucking ghost.

But shouldn’t we ask ourselves: after you entered the Amazon industry, have your level and ability improved? Do you have your own core competitiveness? How is your product selection ability? Has your data analysis ability improved?

If not, you deserve it for not doing well! The competition in the cross-border e-commerce industry is getting more and more intense. People born after 2000 have started to work. If we continue in this state, we won’t be able to find a job in the future, let alone work for Amazon.

So what capabilities should we strive to improve as Amazon operators?

01 Product selection ability

Everyone knows that "70% depends on product selection and 30% depends on operation". But have we really carefully selected products? How much time do we spend on product selection every day? How many competing products have we researched? Have we carefully analyzed the good and bad reviews of competing products? Have we analyzed how big the market is for the product and how much profit it will make?

If you haven’t done any of the above work, you won’t get anything even if it falls from the sky. “Every disease can be treated by a doctor”, the same is true for product selection. No one can guarantee that the product they choose will be a hit, but accumulated experience can get you close.

02 Copywriting skills

Good products + interesting copywriting + combined with Amazon's huge traffic can result in very good transaction conversion.

When editing a listing, we must understand that according to big data, the average consumer spends about three seconds browsing a product description. Whether the product can attract consumers during these three seconds is the key to whether the product will be selected or not.

At the same time, our services should be more authentic and professional. High-quality copywriting will undoubtedly increase the conversion rate of listings. When you encounter order problems or account status, when communicating with customers or Amazon customer service, you use professional language to communicate with the other party, and the buyer's shopping experience will naturally improve.

03 Data analysis capabilities

You can’t copy other people’s store data, you can only rely on yourself. Amazon backend provides various data reports that can analyze traffic, sales, conversion rate and advertising data. This requires us to have the ability to discover and solve problems from a large amount of data.

We can find learning methods online or participate in offline training, but the most important thing is to practice, explore, and summarize. If you turn these skills into your own abilities, you will be irreplaceable.

04 Ability to control the situation

Many operators feel aggrieved about their situation, thinking that they are busy working all day but find that their work is not very effective. In fact, our busyness is sometimes because we think too narrowly and lack macro awareness.

When doing operations, the factors we need to consider are not as simple as uploading links. We need to consider cooperating with the entire team. Issues such as product team, logistics team, order evaluation team, and capital operation should all be included in our operation scope.

Learn to connect these dots and then form your own network, gradually growing into a skilled trader with the ability to control the overall situation.

In addition to the above mentioned, there are many other abilities that need to be cultivated, people, money and things need to know how to manage. Only in this way can we continue to survive in this highly competitive industry!