What is Polette? Polette Review

Founding Background

Polette was founded by Pierre Wizman and Pauline Cousseau in 2011. Although it is defined as a French brand, they set up their headquarters in Hong Kong, China, and the team consists of 10 designers from Amsterdam. The two founders' original intention of establishing the brand was to reshuffle the price of the eyewear industry by connecting Chinese eyewear manufacturers, factories and European consumers, and to provide consumers with a wide range of reasonably priced and high-quality eyewear.

Product range

The glasses sold on Polette's official website mainly fall into three series: optical glasses, sunglasses and children's glasses, as well as some eyeglass accessories.

Business Model

Since Polette products are sold directly to consumers and are priced close to cost, these glasses, which have a distinct design but are priced at the mid- to low-end price point, are in stark contrast to the high-priced glasses currently available in France.

Polette has opened eight showrooms in France, Belgium, the Netherlands and London. These "showrooms" are only for display, not for sale, to provide customers with a better experience. There are no salespeople in offline showrooms to urge payment. Customers can shop in the store without any pressure, or even just go for an eye test, without any psychological burden. In the future, Polette also plans to cover more European cities offline.

Brand Positioning

Polette is positioned as an online native vertical brand, providing consumers with products with absolute price advantages.

Development History

In 2011, the turnover reached 2 million euros, and more than 4,000 parcels were sent out every day.

With a turnover of 65 million euros in 2019, it has become the number one eyewear brand in French e-commerce.

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