Some sellers have been banned! Amazon is strictly reviewing this behavior

Amazon cracks down on listing refurbishment

Amazon warned that if this problem happens again, the seller’s account will be directly deactivated.

As more and more sellers receive warning letters, many sellers who have done or are trying to "renovate" are beginning to feel frightened.

One seller said:

"I renovated it myself, and there have been no problems so far. Now I am afraid of receiving the email."

Another seller, though afraid, was still undecided. He said:

"The original listing had a lot of negative reviews. Since the average order value was high, I chose to refurbish it. Shortly after the refurbishment, there were several more direct negative reviews. Since I couldn't find who left them, I couldn't deal with them. I am currently considering continuing the refurbishment."

The purpose of "refurbishment" is to use a series of operations to "refurbish" a link that is not in the new product period into a brand new link, so that the product can regain the support of the platform's new product period and be exposed again. Many sellers refurbish mainly for the following reasons:

Seller: Don't move yet

There are two main ways to refurbish products at present. One is to open a case for refurbishment, and the other is to change the ASIN attributes. As for whether refurbishment is still possible at present, sellers have different opinions.

Generally speaking, the normal renovation process:

Some sellers think that the essence of refurbishment lies in mapping, and Amazon's rules allow mapping, so it is no problem to refurbish normal links (mainly those with poor ratings), and it is very simple. However, it is really not recommended to do dog refurbishment. Amazon determines that your link is in violation of the rules, and it is easy to cause problems if you force the refurbishment. Don't lose the big picture for the small.

However, most sellers believe that sellers should not operate lightly due to strict supervision at present. If they have received a warning email, they should also handle it in time.