Shein has made frequent moves in the first half of the year! Is the new seller recruitment plan coming?

Now the platform starts to help sellers make money?

After officially launching the platform model Shein Marketplace, Shein announced the "Shein Gravity" million sellers plan, announcing plans to help 10,000 sellers worldwide achieve annual sales of US$1 million and further support the development of small and medium-sized sellers.

This plan includes six major support policies, which cover the business growth of small and medium-sized sellers in every detail.

Sellers who have participated in this program have responded very well:

“Shein feels like it’s really promoting the platform.”

"Both Pinduoduo and Xiyin place orders very quickly, but Xiyin has higher profits."

"Xiyin can operate on its own, and the profit is greater than Amazon."

Since the beginning of the year, Shein has been very active and has been constantly appearing in everyone's field of vision.

First of all, there is the dispute with Temu. Shein and Temu have been fighting until now. Temu accused Shein of monopolizing the market, while Shein sued Temu for infringement and plagiarism. The two companies have been arguing until now without any result. In addition to fighting openly and secretly, Temu once set a small goal: to have at least one day's GMV exceed Shein before September this year. In response, Temu Zhongjin appeared in the Super Bowl with an advertisement, playing a 30-second advertisement of "Shop like a billionaire", and the number of downloads increased by 45%. The two sides rubbed and collided, fighting and winning all the way, which can be said to be a big grab for traffic and limelight.

Some netizens complained: "They only dared to take action against Temu. If they have the ability, they should take action against Amazon."

This is really a confrontation with Amazon. In recent days, Shein has been looking for third-party sellers to join in order to build a third-party platform model, the Marketplace model, and has set its sights on Amazon sellers. Recently, many sellers have received invitations from Shein, and the invitation letter reads:

Is it too tiring to find sellers on the platform yourself? The cost of advertising on many platforms is high but the benefits are low? Then why not try to poach sellers from Amazon? There are so many high-quality and high-selling sellers on the platform of Big Brother, which can be said to be a very precise and high-quality customer base.

Moreover, many big sellers are willing to expand their platforms to expand their brand influence, increase sales and revenue, and create a win-win situation. However, Amazon is a little heartbroken.

Recently, Shein Executive Chairman Tang Wei said in a letter to investors that Shein's net profit in the first half of this year has reached a record high. Compared with the second half of last year, Shein's sales growth accelerated in the first half of this year and its profits also increased.

Tang Wei also mentioned Shein's platform strategy. Currently, Shein has launched the platform business Shein Marketplace in Brazil and the United States. He also said that he plans to promote the site globally in the future.

Rather than a public plan and profit statement, this letter is more like a business invitation: it states its own strength and ambition, and recruits sellers with similar aspirations to join the platform and achieve mutual success.

The frequent actions and appearances in the public eye in recent times are also for the purpose of promoting the platform in the future and building momentum for increasing its scale. Now Shein is moving from clothing to all categories, which undoubtedly gives sellers more room to play.