10 Tips for Amazon Sellers to Handle Returns During Peak Season

10 Tips for Amazon Sellers to Handle Returns During Peak Season

As the year draws to a close, orders may increase significantly, but returns may also increase. Therefore, sellers should think about how to handle returns, so as to avoid being overwhelmed and suffering heavy losses. This article will provide 10 points to note about handling returns for your reference.

Sellers generally have their own way to handle returns during the year-end peak season. But it is safe to say that most sellers' return policies are based on the existing Amazon return policy. First, simply think of the aspects that a return should include, including:

  • Customer contact information

  • Return and refund time limit

  • Return conditions

  • Fees and payment schedule

  • How to keep customers

Many sellers handle returns step by step. In addition, the following are 10 suggestions on how to handle returns during the year-end peak season, hoping to bring some inspiration to sellers.


1. Rethink your return window

It makes sense that sellers should provide consumers with convenient return policies. After all, it shows that the seller's service quality is high and the consumer's shopping risk is low. Sometimes convenient returns do not increase the return rate. According to a study by Harvard University , factors that influence consumer returns include:

  • Monetary Leniency Refund Amount
  • Time Leniency Refund Time
  • Effort Leniency Refund Difficulty
  • Exchange Leniency Equivalency Replacement
  • Scope Leniency Return Policy

(Directions: https://cutt.ly/jeVwAsi)

If it is easy for customers to return goods and they have a lot of time (i.e., both Effort Leniency and Time Leniency are high), the possibility of return is low. This situation is called the endowment effect. Therefore, to reduce the return rate, sellers need to weigh these five factors, not just shorten the return time limit.


2. Pay attention to the gifts

Amazon UK has made it clear that for products marked as gifts, third-party sellers do not need to follow Amazon's extended return policy, but must at least meet the standard return period of 30 days. It is recommended that sellers include rules about gifts in their year-end peak season return policy.


And the rules for canceling orders after delivery should be explained to consumers, that is, gift wrapping fees are not refundable, and sellers only need to refund the cheapest delivery service fee. According to Amazon's third-party seller return policy, the return shipping costs are borne by the buyer.
(Directions: https://cutt.ly/geVwPBj)


3. Handle return costs fairly

Amazon UK has made it clear that sellers are only allowed to charge a restocking fee if the return window has closed or the customer has damaged the product. If it is the product and the seller's fault, a full refund is required.


However, please note that there is no mention of a restocking fee on the Amazon US site help page. Amazon’s requirements for FBA sellers are clearer, and sellers are required to pay a restocking fee of 20% of the product price.
       

4. Consider the categories you sell

If you are a seller selling watches and accessories through Amazon FBA, you will also need to pay Amazon delivery fees. In addition, if the customer damages the product, you will not be able to resell it. If the damaged product is to be handled by Amazon, you will also need to pay a handling fee.


5. Pay attention to Alexa voice service‍

All non-digital items purchased through Alexa are eligible for free returns . Sellers can purchase any Amazon's Choice product through Alexa Voice Shopping.

(Directions: https://cutt.ly/yeVwI3N)


6. Monitor returns

According to a report from Appriss Retail, consumer return fraud is more serious during the year-end peak season, with one return for every 10 orders, and 9% of these return orders are fraudulent returns.

British retailers such as Marks & Spencer are investing in high-tech technologies to reduce return rates. Through Texel's virtual fitting room, online shoppers can buy suitable clothes, thereby reducing the return rate of clothing sellers.
( Video address: https://youtu.be/zzbSntTmYDw )

Amazon has also launched Prime Wardrobe's Echo Look and Personal Shopper to reduce the return rate. But for sellers, blacklisting buyers with malicious returns is the only option. However, there is no tool to automatically blacklist these buyers. Therefore, sellers need to personally monitor the buyer's name and address on the return label.


7. Keep records of products sent and returned

Some consumers will replace the original goods with fake ones after receiving the refund, which is a good trick of "substituting a cat for a prince". To prevent such losses, sellers have no other way except to take photos to keep records of the goods sent and returned . If you are a private label seller using FBA delivery, it is recommended to join the Amazon Transparency program.

8. Offer label-free returns

The Royal Mail has launched the "Labels to Go" service (directions: https://cutt.ly/UeVwUpX),
Sellers can send a return authorization email with a QR code to customers. Buyers only need to bring the product to the courier point and show the return QR code to the courier. The postal staff will then help scan the code, print the label, and return the product to the seller. If you do not have a label printer, you can consider this service.
  https://youtu.be/UALsBr5uX5Y )


Coincidentally, British Hermes Express also provides a "Print in Store" label-free return service, and American UPS also provides a label-free return service. (Directions: https://cutt.ly/ceVwRfS )


9. Use packaging safety labels

If you sell expensive products, consider marking your packaging with UV ink and anti-counterfeiting stickers . If it is a fragile product, you can put a label or seal such as "Not returnable if seal broken". It may take some time for hidden barcodes to be widely used, and sellers can pay attention to the packaging exhibition (Interpack 2020) in Düsseldorf, Germany.

( Interpack 2020 guide: https://cutt.ly/heVwWxD )



10. Learn from handling customer returns

Monitoring your year-end peak season returns can help you understand consumer preferences. Do they prefer a full refund or an exchange? Are customers in certain regions more likely to return specific products? If you offer an incentive for future orders, will they be willing to pay for return processing fees?


Finally, a guide to Amazon’s return policy for sellers : https://cutt.ly/LeX74ft


The above are 10 tips on handling returns during the peak season. I hope they can bring you some inspiration. In the process of operating a store, have you ever encountered a difficult consumer return problem? Welcome to leave a message below this article to share~

Text ✎ Mary/

statement: When reprinting this article, the title and original text must not be modified, and the source and original link must be retained.


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