Product selection sharing: These ten home furnishing products are very popular

Product selection sharing: These ten home furnishing products are very popular



For cross-border e-commerce sellers, the quality of product selection determines the success of the business. In order to solve the problem of sellers' difficulty in selecting products, we launched this product selection series, carefully selecting the top 10 products that are most worthy of sellers' investment in 10 categories, providing sellers with a direction for product selection.


In this article, we will take a look at the 10 most popular household products, including convenient and useful tools, storage tools, and security monitoring equipment. Let's take a look!


1. Measuring tools

When it comes to home improvement and renovation, measuring tools will come in handy. Although a tape measure can also be used, sometimes it is inevitable to take angles into account during the measurement process. This multi-angle measuring ruler can be used to measure different angles. Its measurement range is 0-3m, which is very suitable for small home decoration.


So, while this is a niche product, consumers will definitely like it. When it comes to selling household items like this multi-angle measuring ruler, your target audience could be:

  • People who work in home improvement, construction, or trade-based industries
  • Engineering or architecture students


You can use Facebook ads to target both audiences. In addition, consumers also find this product based on search, so sellers can also try Google Ads and Google Shopping ads.


2. Night Vision Surveillance Camera

According to Google Trends, searches for surveillance cameras have been on the rise in recent months as people look to buy home products that can protect their families and property. This mini security camera can be used indoors. It alerts you immediately when someone breaks into your home. It can also playback video, act as a motion sensor, be controlled remotely, and more. It's not easy to promote this night vision security camera, as platforms like Facebook and Instagram don't allow ads for security surveillance products.


The best marketing method is to drive traffic based on search. You can write articles related to home security on your blog, and then run retargeting ads on Google after attracting traffic from the blog. In addition, you run Google Shopping ads based on home security related keywords. Therefore, when creating ads or blog content, instead of "home security", sellers can run long-tail keywords such as "home security Toronto", "best home security reviews" and "home security do it yourself".


3. Water-saving shower head

As shown in the picture, this water-saving shower head is becoming more and more popular. It has three different water pressure modes, which helps save water every time you take a shower. The monthly sales of this product can reach 1675.


To promote this water-saving shower head, you can create a YouTube video that talks about the benefits of using a water-saving shower head, such as the impact on the environment and the savings on utility bills. You can also write blog posts about protecting the environment and include links to your product page in the posts to attract free traffic.


Alternatively, you can contact internet celebrities who are environmentally conscious and pay them to promote your product. If you focus on selling such products, you can set up a store that specializes in selling environmentally friendly products to help you find consumers who are environmentally conscious. You can also promote this product to families who are renovating their homes, calling on more families to protect the environment.


4. Aromatherapy machine

Since 2015, the sales trend of flameless aromatherapy machines has been growing. Compared with scented candles, this flameless aromatherapy machine can diffuse fragrance without the risk of causing fire. Therefore, when promoting this household product, it is not only possible to say that it can purify indoor air, but also to emphasize its safety use.


Since flameless aromatherapy diffusers need to be used with essential oils, sellers can sell essential oils as an additional product.

Promoting this product doesn’t need to be complicated. You can create ads on Facebook, Instagram, Google or Pinterest. You can also shoot a video of the product, showing how it is used in an interior scene, and attach copy that can attract consumers. You can contact home improvement bloggers and ask them to add your product/store link in their articles. You can pay or provide (affiliate link) affiliate promotion links to calculate sales commissions.


5. Steam ironing machine

Although a steam iron is not a must-have item for a household, it does not mean that this product has no potential. Searching for steamer on YouTube will result in thousands of views of videos. With it, you can say goodbye to wrinkles on your clothes! Using this steamer can make a man's suit look brand new and can iron a woman's favorite skirt, so sellers should be flexible when targeting their audience.


Regarding the marketing of steam irons, sellers can contact well-known male fashion influencers or female fashion vloggers and invite them to make a video with your product to attract their fans to your store. You can give the influencer a free product or provide an affiliate promotion link.


6. Sweeping robot

With a robot vacuum cleaner, cleaning the house becomes much easier. Usually November to December is the peak season for the sale of robot vacuum cleaners, and this product page may be a good choice for gifts. We used the tool Keywords Everywhere to conduct research and found that the keyword "robot cleaner" has 22,000 searches per month; the keyword "robot vacuum" has 135,000 searches per month, proving that robot vacuum cleaners are definitely a hot product.


So how to market the sweeping robot?

Usually, big brands and big sellers occupy the market. If you want consumers to buy your sweeping robot, you need to add some skills.


You can create some YouTube videos to improve your brand’s position in this market. Add your product links in the video, which is more likely to increase purchases. These keywords rank high, so going deep into some niche markets and bringing relevant copy can help improve product listing performance, thereby increasing product traffic.


7. Mini electric fan

One of the hottest products in the summer is the mini electric fan, but when the weather is cold, the hot selling product becomes the mini electric heater. This product is portable and can be used to heat a small area. According to Google Trends, the keyword "mini heater" has a very high search volume in winter. Sellers are advised to add this hot product to your store.


Although consumers are more likely to search for traditional heaters, this mini electric fan can be marketed as an impulse buy . You can also create Google Shopping ads and optimize your store to improve search rankings.


Alternatively, you can also market it through Facebook ads. You can shoot a video to promote the features and benefits of this product, use short but attractive copy, and show how this mini electric fan can be used in a variety of scenarios.


8. Bathroom Storage Rack

Are soaps and shower gels in your bathroom cluttered? With this bathroom storage rack, you can solve this problem. Among home products, storage products tend to sell well. According to the Keywords Everywhere keyword research tool, the keyword "home organization" has more than 12,000 searches per month. The more specific keyword "shower caddy" has 60,500 searches per month, indicating that the product is very popular. Therefore, sellers can consider selling storage products throughout the store.


Sellers can run various ads to market and display your products in front of consumers. First, you can run Google ads because the search volume for this product is large enough. Secondly, you can create blog content on the theme of home storage, add long-tail keywords such as "bathroom organization ideas" in the article, and include other related products in you and your store. In addition to search-based marketing activities, you can also promote your shower box in relevant Facebook groups.


9. Sponge paint roller

Nothing takes your home renovation to the next level like a paint job. Household items like this paint roller are perfect for DIY painting. What's most impressive about this product is how many sales it has received in the past 30 days: 1,341 orders. It even has a 4.5-star rating, making it a product that consumers really like.


Keywords like “paint roller” get 33,000 searches per month, making it a popular product. Interestingly, Google Trends shows that searches for paint rollers have been on the rise over the past few years, with July being the peak season.


If you want to get this traffic, you can run Google ads. If you are on a tight budget, you can write blog content based on keywords about painting to attract the right audience and share these articles on social media. You can also run retargeting ads.


10. Flashlight

      


In the list of essential daily necessities for every household, a flashlight should be listed in the top ten. Power outages are possible at home at any time, and flashlights are safer than candles. As shown in the picture, the sales volume of this product can reach 32,776 in half a year.


The keyword LED flashlight has a monthly search volume of 135,000. The marketing strategy for this product is as follows:

Create blog posts around your best keywords and promote them on Twitter, using popular and relevant hashtags to increase exposure.

If you have successfully attracted traffic using the above method, then you can create retargeting ads to show them the flashlights you sell. Or you can run specific keyword ads on Google.



Text ✎ Mary/
statement: When reprinting this article, the title and original text must not be modified, and the source and original link must be retained.

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