This product has 200 vp reviews in just one month? It is estimated that the monthly sales volume could reach 5,000+! How did they do it?

In the electronics category, this product has received more than 200 reviews within one month of being put on the shelves, and most of them come with pictures and videos. It is estimated that the monthly sales of this product can reach 5,000+!

The promotion method is to first use Woot to do a flash sale, and then use VC to follow the sale. Are there any bosses who know how these comments are done?

At present, the only idea is VC release of orders or Woot release of orders. I haven’t seen self-built order release systems and overseas warehouse release of orders for a long time. I’m not sure if it is the case. Friends who have ideas can communicate with me.


 

"Wonderful Reply"

Vae - advertising, refined operations.

Agree from: Charle, Nulizi, Thomson Tom, Qingyang happy

I have looked at quite a few of these links, and the basic characteristics of the links are: 1. The proportion of natural traffic is very high (90%+) 2. No or little advertising 3. Most of them have no traces of off-site 4. The keyword ranking suddenly rises and remains stable in the top few (including big words) Some cases:
https://www.wearesellers.com/question/82657
https://www.wearesellers.com/question/81536
https://www.wearesellers.com/question/81863
https://www.wearesellers.com/question/79619
https://www.wearesellers.com/question/78149
https://www.wearesellers.com/question/78043
https://www.wearesellers.com/question/75877



Amazon link rankings must be determined by sales. If a new product does not receive orders in the early stages, the natural traffic is very low (this is not a problem that can be solved by embedding keywords). A high ranking for a keyword is a result. Conversely, the following can be deduced: 1. This keyword has a large number of orders 2. The keyword is on the homepage.

Then there are only three ways to get such ranking and sales: 1. Off-site. 2. Brush orders. 3. Keyword ranking to increase order volume. We all know that on-site search traffic is an important source of traffic.

The first "off-site" can be basically ruled out. There are no obvious off-site traces, and it is necessary to continue to do off-site. The second "brushing orders" is definitely there. It can be seen from the fact that there are many high-quality reviews, and the trajectory of the rising reviews is an upward trend. In addition, there are 300+ reviews in 32 days after being put on the shelves, which means that there must be a lot of them. And there is a high probability that there are also a lot of free review orders.


Third, it is highly likely that keywords were used to get on the homepage. Natural traffic accounts for 99%, and the current crackdown on S orders is so severe. If this amount of traffic was used, the account would have been gone long ago, so it is highly likely that keywords were used to get on the homepage. Not only this aspect, but there are several other aspects that can prove this:

After 32 days on the shelf, the wish list ranked in the top four. This is very similar to the logic of keywords being on the home page.


2. Sudden surge in traffic.


3. Many keywords suddenly appeared. (The following picture is a screenshot of one of the keywords)


4. Starting from October 27, the big words entered the top three of ABA, and the click share was twice the conversion share . Here you can compare the click and conversion share of the first and third. Their click share/conversion share is less than 1, indicating that the conversion is higher. However, the click share of this target competitor is twice the conversion share (this is in line with the logic of the keyword ranking on the homepage)


Let me insert a piece of information here. The ABA conversion rate of this seller has also increased. Preliminary analysis shows that a 20% coupon was issued in conjunction with the S order method.

In summary, it is very likely that the promotion is carried out by combining S-order + keywords on the homepage. Using keywords to go to the homepage is a short-term promotion method. If your link conversion rate is not stable, it will also fall later. During this period, you need to continue to provide click structures and use the homepage method to pull natural traffic (price, discount, S-order) to stabilize the ranking simultaneously.

Anonymous user

Agree with: Charle, Toda

Woot's channels are not simply Amazon sales. Woot just puts the link on Amazon. The sales channels inside and outside the site are also very rich, including social media advertising, brand influence, and homepage support within the site. Refer to the picture. Woot deal can be pinned to the top of the homepage entrance, and its weight is much higher than DOTD.

So you can see that the traffic structure of this link has no advertising traffic at all, but a lot of explosive natural traffic (on-site support + multiple channels outside the site).

With sales of over 5,000 units a month and a review rate of about 5%, there are 250 reviews. In addition, the other party has also registered for Vine, so the buyers come from a wide range of sources and the quality is rich and varied. Even if there is no gray operation, it is normal to have videos and pictures.
Moreover, the homepage traffic support buff, off-site multi-channel buff, WooT built-in buff, VC buff, and S-order review do not seem to be a decisive content. For most small and medium-sized sellers, they are not of reference value because they are not a competitive method of the same level.

Anonymous user

It's no doubt that this small account is following SD, with 260+ reviews in two months and a score of 4.9, the probability of getting 5 stars must be very high!

At present, this strategy has become very mature. The main account sells at a low price and opens off-site advertising to promote it. The real orders are synchronized with the buying account at a 1:1SD ratio. At the same time, a 20% review rate is guaranteed for supplementary evaluation. If you are bold, you can do more aggressively as long as you have sufficient funds and account resources.

Charle • Shenzhen

Isn't it easy to brand it this way?

Anonymous User • Guangzhou

@Charle : Multiple brands, multiple stores, no logos on their products. This is a way to make money, not caring about brand.

Charle • Shenzhen

@Anonymous user: The problem is that the investment in inventory and initial reviews is not small. If the brand fails, the loss will also be huge, so it is hard to understand. If it is for making quick money, the risk should be assessed to be low. At present, the category I am in uses this method and has 7 or 8 links, each of which is very popular. It has been about half a year, and I haven’t seen any account with problems.

Anonymous User • Guangzhou

@Charle : Mainly small accounts are blocked. Risk and reward are proportional. The investment is certainly not small. 50,000 to 100,000 is considered small. The specific investment depends on the average customer spending, expected sprint ranking and other factors.

Anonymous user

Hahaha, it seems that we are competitors. I am in this category. My analysis shows that this company and teeran are obviously from the same company. They made money this year. They dominated the screen at first, and now they are unscrupulously posting crazy reviews, and then reaping the benefits during big sales and peak seasons.

Anonymous user

I just happened to be working on this product. Its main promotion method in the early stage was through off-site, and the rating of the entire category was about 3.6-3.8. In the early stage, their comments were always so good, and there was no merging of comments. It was only possible to maintain it through S orders.