Latest report: 83% of Mexican consumers choose multi-channel shopping

It is learned that on April 8, according to foreign media reports, Nielsen IQ released a report on the evolution of online shopping and digital consumer habits in Mexico in 2024. The data shows that 83% of Mexican consumers will combine online and offline channels for shopping.

The report shows that in 2023, online sales in Mexico will account for 2.4% of total sales of mass consumer goods, an increase of 23.4% compared to 2022. Regarding the choice of shopping channels, 86% of consumers said they only shop online, 83% of consumers said they would buy both physical and online platforms, and 60% of consumers chose to pick up the goods at offline sales points after purchasing online.

Although traditional physical channels are still the main channel for Mexican consumers, the Mexican e-commerce market is also developing rapidly, among which hygiene and beauty products are growing at an exponential rate, accounting for 33% of total online sales. Skin cream is the second-best-selling product in Mexico's e-commerce, but it ranks only 21st in traditional channels. Shampoo and sunscreen rank 7th and 9th in online sales, respectively, while they rank 70th and 14th in traditional channels.

Currently, more and more Mexican consumers choose to combine offline entities and online platforms in the shopping process, and omni-channel shopping has become a new trend. According to statistics from the Mexican E-Commerce Association (AMVO) in 2022 , 54% of Mexican consumers use omni-channel shopping, which is higher than the omni-channel proportion in Latin America (48%) and even the world (49%).

In addition, online shopping is becoming more and more relevant for Mexican consumers. 95% of consumers said that they would first research online and then buy in a physical store. 86% of consumers choose to search and compare products offline first and then buy online. Another 85% of consumers said that regardless of physical or online channels, they will only choose to shop where the price is the best.

Editor ✎Rayna/

Disclaimer: This article is copyrighted and may not be reproduced without permission.