What are Shopee's listing rules? Shopee listing rules review

Shopee's illegal listing operations

Specific illegal operations

1. Exaggerating discounts = raising the original price and then offering discounts

1. Definition of exaggerated discounts

Exaggerating a discount means that the seller raises the price before the discount to exaggerate the discount. If the merchant exaggerates the discount, Shopee will delete the product within two days and give points according to the standards of the seller scoring system.

2. How to determine exaggerated and untrue discounts?

In the past period of time, as long as the product has a discount mark (whether set by the Shopee platform or the seller himself) and has a false reporting status, it will be deleted and scored.

3. How to avoid deduction of points?

• Calculate the cost of the product and the discount space into the price before putting it on the shelf;

• For products that have no sales base, you can delete the product and re-upload it to change the price;

• For hot-selling products that have already been sold, if the price increases, the original price should be increased. After the product is checked by the system, the merchant can contact the operation manager to file a complaint.

2. Duplicate Publication

1. Definition of duplicate listings

There are no significant differences between the products listed. Duplicate listings of the same product are strictly prohibited and will be deleted.

This is done to ensure that every buyer has the best browsing experience and to avoid sellers improperly dominating search results on Shopee.

2. Several common types

a. Listing duplicate products in different product categories

b. Repeated listing of the same product with only different specifications

c. The same product is listed at different prices

In order to provide a better user experience for buyers on the Shopee platform, all Shopee platform sites have begun to monitor the behavior of duplicate listings between different sellers' stores on the platform. Duplicate listings refer to the behavior of sellers repeatedly listing the same product content in different stores.

Duplicate listings will be deleted by the platform, and the seller penalty points system will penalize the seller.

Penalty Points System and Penalties

a.      Listing duplicate products in different product categories

Duplicate listing of the same product in different categories is strictly prohibited.

For example, smart watches should not be listed in both the "3C → Smart Wearable Devices" and "Men's Bags and Accessories → Watches" categories.

b.      Duplicate listing of the same product with only different specifications

Different specifications of the same product cannot be listed separately. Even if the same product has different specifications (for example, size, color), they can only be listed on the same product page. Sellers can use different product options to distinguish different specifications.

c.      The same product is listed at different prices

The same product should not be listed repeatedly at different prices. If the seller wants to run a promotion, he can use the "My Discounts" in the Seller Center to modify the price and offer a discount.

3. Irrelevant keywords

1. Irrelevant keywords

Refers to the use of irrelevant search keywords in product names. Products with the above situation will be deleted to provide buyers with the best search results. Shopee recommends that sellers refer to the following product name format: brand name + product name + product model

2. Wrong Category——The product is placed in the wrong category

Check the reason why the product was removed from the shelves - Method: Log in to "Seller Center" → Click "My Notifications" → Enter "Store Update" - "Seller Notifications" (Here you can see all the products that have been removed or deleted by the system and the reasons for their removal or deletion)

3. How to check the reasons for deduction of points

Method: Log in to "Seller Center" → Enter "Store Settings" → Click "Seller Scoring" → Pull down and click "View Details".

IV. The proportion and quantity of pre-sale products exceed the limit

Vietnam:

Pre-sale product ratio>= 10%

Pre-sale product quantity>=100

Penalty method: Only 500 products can be put on the shelves

Thailand

Pre-sale product ratio>=10%

Pre-sale product quantity>=100

Penalty method: Only 500 products can be put on the shelves

Malaysia

Pre-sale product ratio>=10%

Pre-sale product quantity>=100

Penalty method: Only 1,000 products can be put on the shelves

Singapore

Pre-sale product ratio>=10%

Pre-sale product quantity>=100

Penalty method: Only 500 products can be put on the shelves

the Philippines

Pre-sale product ratio>=10%

Pre-sale product quantity>=100

Penalty method: Only 500 products can be put on the shelves

Taiwan

Pre-sale product ratio>=60%

Pre-sale product quantity>=100

Penalty method: Only 500 products can be put on the shelves

Indonesia

Pre-sale product ratio>=20%

Pre-sale product quantity>=100

Penalty method: 1 point penalty point

The store product quantity limit caused by too many pre-sale products in the store will last for one week each time. If the newly calculated number or proportion of the seller's pre-sale products on Monday of the second week drops below the standard, the store product quantity limit will be cancelled starting from Tuesday of that week. The seller is requested to restore the hidden products by themselves.

5. Inappropriate language and offensive behavior in store chats

Seller factors refer to: out of stock, damaged goods, wrong price setting, etc. However, if it is of a reasonable nature or not the seller's own problem, and it can be judged from the chat information, the seller will not be scored.

Sellers who use abusive language in comments and chats in the past 7 days will be penalized 2 points. If they are preferred sellers, their preferred seller qualification will also be removed.

If the seller has >= 10 orders in the past 30 days and the chat response rate is not more than 20%, 1 penalty point will be calculated.

Common violations

Prohibited Products

References