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On April 14, 2023, [Win-win Cooperation, Rabbit Must Sell Big] Amazon Global Store Opening Spring 2023-South China Station came to a successful conclusion at the Renaissance Shenzhen Bay Hotel! This event is hosted by Cross-border Seller Navigation and sponsored by Yunlian.com, and Amazon Global Store officials are specially invited to attend, helping cross-border e-commerce practitioners to gain insight into market trends, understand the platform direction, and seize new development opportunities in 2023. The summit brought an official express to on-site sellers around Amazon's new policies in 2023 and the product selection opportunities and cost estimation of each site, and provided an in-depth analysis of how to use the Amazon platform to help brands deliver goods around the world. At the same time, many industry leaders were invited to bring multi-dimensional knowledge sharing, covering practical operational topics such as listing optimization, advertising, product promotion, logistics, and management. This conference attracted a total of 1,832 people to register, and 968 people showed up for ticket checking. Just after nine o'clock in the morning, the conference site was already crowded with people. Sellers arrived at the venue one after another to sign in, take photos, check in, and consult business, waiting for the opening of the summit. At 10 a.m., with the interaction of the host, the summit officially kicked off and the 7-hour one-day output of practical information officially began. Amazon Global Selling South China Regional Development Director-Sally Feng 【Message from the Conference】Creating a new global brand landscape Sally Feng, Director of South China Regional Development of Amazon Global Selling, first gave a message to the conference, welcoming everyone to gather at the Renaissance Hotel. Amazon’s slogan in previous years was to lay out the next generation of trade chains, while the latest slogan is to create a new global brand structure. In line with policy changes every year, the South China regional development team will innovate itself every year, constantly innovate the form and content of communication with sellers, and grow together with sellers. She also gave a brief introduction to today’s presentation content, and hoped that the seller friends on site can gain a lot! Head of Amazon Global Selling Shenzhen Regional Development [Increase profits and reduce costs] All the favorable new policies for Amazon sellers in 2023 Stephanie Chen, the head of Amazon Global Selling in Shenzhen , opened the event by sharing three favorable new policies of Amazon in 2023, including a gift package for new sellers; Amazon logistics storage capacity, which is not limited by Amazon logistics storage capacity; and Amazon logistics new product warehouse preferential plan. This gave the cross-border sellers on site a shot of fresh air, and they were full of confidence in the cross-border market in 2023.Director of Amazon Global Selling European Station Development and Operations [Continue the glory] Great European Gold Rush - European site business opportunities and product selection guide Collin Li, Director of Expansion and Operations of Amazon Global Selling in Europe, made an accurate analysis of the new market trends in Europe and shared the portraits of European consumers and their preferred categories , so that everyone can have a clearer understanding of the consumer preferences of the European market. In addition, the Amazon Business Opportunity Detector was launched to facilitate sellers to select products accurately. Finally, it is recommended that everyone start product selection and layout in advance according to the hot-selling schedule in order to better grasp the peak season promotions and break through the sales bottleneck.Gong Tongbo, Director of Key Account Development and Operations for Amazon Global Selling [Continue the glory] Opening up a trillion-dollar market - Market analysis of Amazon Japan The Japanese market, which is full of opportunities, also attracts many sellers. Gong Tongbo, Director of Key Account Development and Operations of Amazon Global Store, also believes that Japan's cross-border e-commerce consumption habits are growing rapidly and its consumption power is strong, which is an Asian market worth exploring. He also analyzed the breakthrough points of product selection in Japan based on Japan's unique culture and consumption preferences. He also made a detailed interpretation of the support plan of Amazon Japan site. The powerful support policy attracted many sellers to scan the code and fill in their intention to settle in.Director of Amazon Global Selling Emerging Site Development and Operations [Opening up new territories] Seizing the blue ocean potential to dig for gold - Amazon emerging site market analysis Kaohsiung Wei, Director of Emerging Site Development and Operations for Amazon Global Selling, shared with the guests the market analysis and full-link support plan for Amazon's emerging sites: Australia, the Middle East, India, and Singapore , to help sellers expand new business possibilities and save global operating costs. Amazon Global Seller Payment Shenzhen Regional Manager 【Operation Worry-free】Cold start methodology for new sellers For new sellers, how to cold start a store is a crucial step. Guo Junxin, the Shenzhen regional manager of Amazon Global Store New Seller Payment, said: The iron triangle of people, goods and places is indispensable. The essence of doing cross-border e-commerce well is to achieve efficient matching of "people and goods" and efficient operation of "place", so as to help new sellers start stores smoothly and operate without worries.Coco Sun, Vice President of Air Transport at Yunlian Network Group 【Flash Sale Benefits】A brief discussion on the development of cross-border e-commerce logistics ecology Based on the current status of the cross-border e-commerce logistics ecosystem, how can sellers reduce costs and increase efficiency? Coco Sun, Vice President of Air Freight at Yunlian.com Group, began the analysis from the scale evolution of the cross-border e-commerce industry market. With the development of the cross-border e-commerce industry, the cross-border logistics industry has also developed accordingly. Cost reduction and efficiency improvement have become the primary considerations for cross-border e-commerce logistics. As the cross-border logistics industry enters a mature stage, the volatility of logistics costs has also increased. Yunlian.com also hopes to help sellers go overseas without worries and reduce costs and increase efficiency.Hundred million sellers incubator-Zhang Zhiqiang KK [Big Seller Sharing] How to promote new products while complying with regulations Since the beginning of the year, Amazon has introduced a number of new regulations and continuously upgraded the platform operation guidelines. The frequent introduction of new regulations is the result of the surge of new sales trends, which has also put forward higher operational requirements for cross-border merchants. In response to the multiple new regulations, Zhang Zhiqiang KK, an incubator of billion-level sellers, comprehensively explained the process of launching new products from four aspects: listing writing, shipment preparation, arrival promotion, and performance improvement , to help sellers better operate their stores.Vivian Guo, Director of Key Customer Development and Operations at Amazon Global Selling Enterprise Purchase Europe [Guardian] Amazon Enterprise Purchases a New Direct Purchase Channel for Global Enterprises Cross-border B2B has become a strong growth point for China's foreign trade. How can Chinese sellers seize the new cross-border opportunities? Amazon Business Purchase is taking off. Vivian Guo, Director of Key Customer Development and Operations of Amazon Global Selling Business Purchase Europe Station, made a detailed analysis of the information of each site of Amazon Business Purchase and the key categories with surging demand from overseas companies , from product selection to winning orders, to help sellers win the global business procurement market.Amazon Global Selling Amazon Brand Protection and Growth Senior Account Manager-Calvin Wang [Guardian] Amazon Brand Registration helps Chinese brands go global From product exports to brand exports, the road for Chinese brands to go overseas is long and arduous. Calvin Wang, senior account manager of Amazon Brand Protection and Growth at Amazon Global Selling, believes that the core support for Amazon brand building is refined operations . He also introduced the detailed steps of Amazon brand registration in detail and invited sellers to join the [Amazon Transparency Program] to escort brands to go overseas.Amazon Global Selling Official Lecture Gold Medal Lecturer-Sandy Zhu 【Take it easy】Listing editing optimization to play with free traffic Sales = Traffic x Conversion. Where does traffic come from? What influences conversion? Sandy Zhu, the gold medal lecturer of Amazon Global Selling Official Lecture, has compiled [Six Major Factors Affecting Traffic] and [Three Major Factors Affecting Conversion: Products, Search Terms, and Detail Pages] for everyone , and explained in detail the optimization strategy of Listing detail pages.Leo Li, Director of Cross-border E-commerce Logistics Operations at Yunlian.com 【Flash Sale Benefits】How can sellers reduce costs and increase efficiency based on the current status of cross-border e-commerce logistics ecology Leo Li, the director of logistics operations of Yunlian.com, first made a comprehensive analysis of the operating costs of cross-border e-commerce: logistics costs account for up to 30% of the cost structure of cross-border e-commerce. Secondly, in response to the question of "how can sellers reduce costs and increase efficiency in the face of high logistics costs", Leo also proposed three aspects of observation and one comparison, looking at oneself, looking at consumers, and looking at policies, and comparing logistics service providers to choose the right logistics service provider , and made a detailed introduction to Yunlian.com Group to help sellers fully understand and choose Yunlian.com.Founder of Winshanghui Cross-border E-commerce Academy - Lao Wei 【High Energy Output】Advertising Balance Strategies and Suggestions in Amazon Operations Lao Wei, founder of Winshanghui Cross-border E-commerce Academy, first analyzed the theoretical basis of advertising data screening, accurate interpretation of advertising data and optimization thinking from the perspective of sellers, and put forward corresponding advertising suggestions . Then he sublimated the above content with a series of [Ad Reminders] : advertising data screening, how to adjust advertising ACOS and comprehensive ACOS, how to achieve controllable sales share, etc. Through the sharing of these practical information, most sellers’ confusion about Amazon advertising data was solved.Yifeng Brand IP-Madhouse-Director Daniel 【High-energy output】Full-category and full-dimensional product promotion plan Daniel, the director of Yifong Brand IP-Madhouse, believes that different categories of products require different advertising tools. Different refined promotion plans should be formulated according to the characteristics of the categories, and different advertising products should be used to gain insights into overseas consumers. In the promotion process, data from various dimensions should be analyzed, and promotion methods should be continuously optimized. Multiple product cases should be listed for supporting analysis to open up new advertising strategies for sellers on site.Senior quantitative trader-Cross-border Pharaoh 【High-energy output】ChatGPT efficient celebrity development As the last speaker at the summit, senior quantitative trader Pharaoh also shared relevant knowledge about ChatGPT for the sellers on site , starting from what is ChatGPT, and then to how to use ChatGPT to operate well on Amazon. Finally, he also answered the most important detailed methods of GPT efficient influencer development for the sellers on site, so that everyone can make full use of GPT to expand operations on Amazon. 【Q&A】Sellers answer questions on site In response to sellers’ concerns, our investment managers and cross-border experts are also on site to answer questions and resolve doubts 1v1. At this point, the [Work Together for Win-Win, Rabbits Will Sell Greatly] Amazon Global Store Opening Spring 2023-South China Conference is coming to an end. I wish that all Amazon sellers who are looking for new opportunities and breakthroughs can fully understand Amazon’s latest support policies and industry trends in 2023, find new business expansion opportunities, and use cross-border e-commerce platforms to promote global brand layout. In the future, we will continue to accompany all sellers to gain insight into market trends, understand the direction of the platform, and seize development opportunities! Finally, I would like to thank again all the guests and friends who attended today.
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![Full of useful information! [Win-win cooperation, Rabbit will surely sell well] Amazon Global Store Spring 2023-South China Station successfully concluded](/upload/images/67e6e0fd7b1b6.webp)
