▶ Video account attention cross-border navigation
Prime Day is approaching, but the mood of cross-border sellers who have been suffering from a long-term surge in orders seems to be very calm. Affected by multiple factors such as declining profit margins, supply chain problems and inflationary pressure, many brand sellers said that they would not offer large discounts on Prime Day. Data shows that in a sample survey of 60 brands, even 22% of brand sellers said that their discounts would be reduced compared with last year. In addition to worrying about low profit margins and slow logistics, Amazon's increasingly tightening policies and occasional bugs also give sellers a headache. Recently, according to sellers’ revelations, Amazon seems to have had another “0 Yuan Purchase” bug , causing sellers in some categories to experience a roller coaster-like experience of “heaven for a moment and hell the next moment”. The order volume of some sellers has increased sharply, and the cancellation rate is as high as 50%! It is learned that on July 7, many sellers reported that there was a surge in orders in Amazon's backend. ▲ The picture comes from the seller group But before the sellers had time to experience the joy of the explosion of orders, a large number of order cancellation notices appeared on Amazon’s backend: "It also exploded. Before I had time to be happy, it was cancelled." "The order cancellation rate on the US site is almost 50%..." "I'm in the wig category. Today, I received 760 orders and 968 were cancelled." ▲ The picture comes from the seller group According to sellers, the reason for this large-scale abnormal surge in orders is that there is a bug in the Amazon system, and foreigners are taking advantage of this bug to make money. It is learned that a few days ago, several "薅羊毛散者" abroad posted on Twitter, saying that "you can get Amazon products for free by placing an order on Amazon with a credit card with no money in it." After several Twitter posts were published offering free Amazon products, sellers in the beauty, toy, and home categories have seen an abnormal surge in orders. In this regard, cross-border sellers are also very angry: "I was very happy when the orders started to explode, with an ACOs of around 2.0. As long as I added a little advertising, it would be sold out in ten minutes. Then, I got 10 to 20 orders, and I was stunned." "Our store had a little glitch today. Is there a bug? I don't want to believe it..." “I thought my adjustments to the ad had worked and sales had exploded, but it turned out to be a bug.” It is learned that this is not the first time that Amazon has had a "0 yuan purchase" loophole. Amazon's free shopping service appears again? Official response: It has been cancelled! As early as April this year, it was reported that there was a bug in the Amazon system: many buyers inexplicably reduced their balance by dozens of dollars during checkout, resulting in a large number of sellers' goods being sold out, and their own products were even mistakenly set to 0 yuan purchase. ▲ The picture comes from the seller communication group Similar to the recent "0 yuan purchase" incident, the previous "0 yuan purchase" was also exposed immediately after foreign buyers discovered the Amazon loophole . Major wool-picking groups started a crazy buying mode and placed dozens of orders at low prices or even for free, including chairs, carpets, sofas, cabinets and other home products. However, unlike the previous "0 yuan purchase" incident where orders were fulfilled as usual, this time Amazon finally responded in a timely manner. It is understood that some sellers have received notifications from Amazon. Amazon said that due to technical problems, the prices of products were displayed incorrectly during checkout, and these orders are being automatically canceled. ▲ The picture comes from the seller communication group There are even sellers who have revealed that Amazon is suspending the accounts of buyers who try to take advantage of loopholes. It is worth noting that Amazon also mentioned in the notice that the problem that occurred this time will not affect other payment and inventory performance of the seller’s store. Therefore, relevant sellers do not need to worry too much about their accounts being negatively affected. Judging from Amazon’s quick response this time, it is not difficult to feel that it attaches great importance to the upcoming Prime Day. Recently, although cross-border sellers have lowered their expectations for Prime Day due to the downward market environment and frequent updates to Amazon's policies, due to the slowdown in e-commerce sales this year, many brands and sellers are currently facing inventory backlogs. Many sellers will still participate in Prime Day to clear their inventory, hoping to significantly increase sales while enduring lower profit margins. data.ai predicts that during this year's Prime Day, US consumers will spend 70 million hours in shopping apps on Android phones, a 39% increase from last year and a 137% increase from 2019 before the pandemic . It can be seen that Prime Day, as a key node for Amazon sellers to sell products, still has a series of benefits such as increasing brand awareness and preparing for holiday sales. In response to this, a group chat "2022 Membership Day Sprint & Order Sharing Group" was created Welcome everyone to scan the QR code to join the group to warm up or post your order to "attract hatred"! ▲ Scan the QR code to enter the "2022 Membership Day Sprint & Order Sharing Group" |
