Tips | 5 tips for gaining fans on your Facebook page

Public Pages are important business cards for companies on Facebook. Through careful planning and efficient operation of Facebook Public Pages, companies can successfully establish brand image, expand influence, attract more potential customers, and achieve traffic generation effects. Just like opening an online store on Taobao, as the number of fans increases, the company's chances of gaining customer trust also increase, thereby improving conversion rates. Especially for new brands that have just launched overseas, how to quickly increase the number of fans on the page is an important challenge. Here, we will share several effective strategies to help you quickly increase fans in overseas markets.

Advertise Promote Your Page Increase fans

Don’t be scared off by “paying”. After all, it takes a long time to accumulate friends and create high-quality content to attract fans. If a little money can be exchanged for the result of increasing fans quickly, then this method is also worth considering. There are two ways to promote your page to increase the number of fans.

The first is the advertising background, which has many items that need to be set (advertising type, audience, budget, delivery cycle, etc.).

The second is the homepage, Promote—Promote Your Page, send the homepage photo to users, and users choose to click and like, thereby attracting fans. The effectiveness of advertising is predictable. After a period of advertising, the cost of acquiring a single fan can be calculated. Assuming that 1 fan costs $0.2, it is estimated that it will cost $20 to attract 100 fans through advertising.

Establish a complete, authentic and trustworthy corporate public homepage

● Avatar: Use your company logo to enhance brand recognition;

● Homepage name: Use your company or brand name to ensure consistency and professionalism;

● Cover: Designed according to marketing activities and themes to convey company philosophy, and updated regularly to attract user attention;

● Introduction supplement: Edit the brand story and ensure that the email address and other information are complete, so that users can have a more comprehensive understanding of the company;

Make sure the homepage displays relevant certificates or badges, and update the content regularly to keep the homepage active. Actively respond to users' messages, comments and private messages, and follow the 2/8 rule: publish 80% of non-marketing content to attract customers, and then cover it with 20% of marketing content. Such a public homepage will leave users with a sense of value and trust.

Invite friends to like your page

A newly created business homepage does not have any fans. The first person who likes the homepage will become the first fan of the homepage. Assuming that the personal account already has 500-1000 friends, and clicks to invite friends to like, the conversion rate is 10%, then there will be 50-100 homepage fans, who will become the initial fans of the business homepage. Since these converted fans come from "friends", they are more likely to interact with the business homepage. When inviting friends to like the homepage, you need to pay attention to relevance. This requires that when adding friends, you should focus on the relevant groups of people for the product. If there are not many people who may be interested in the product among the 500 friends, even if you send an invitation, not many people will respond to the invitation and like it.

The picture above is a very simple arithmetic problem. "Only genius can answer?" Many people are interested in replying to such a post, and because the post is a bit interesting (or provocative), they will forward it to their friends, which will make it easier to attract fans' friends to like the homepage.

Content distribution is not simply posting pictures and articles every day (to show your presence). The measure of whether content effectively attracts fans is the number of times the content is forwarded. High-quality content is more likely to attract new fans to like the homepage because of the high number of forwardings. If you find that some users have a high interaction rate with the homepage, you can also actively share the homepage with fans.

Effective use of Facebook Groups

Facebook groups are similar to Weibo fan groups, which can attract attention and expand the group population, while also publishing brand event information. The faster the fission rate, the number of group members will grow exponentially. However, the fission rate does not happen automatically and requires the joint efforts of group administrators and members. Administrators can publish attractive content, conduct regular sweepstakes and interactions, encourage sharing, and create a positive and friendly group atmosphere.

Use Tag skills to let friends spread the homepage content

The cleverness of tags is that tags can turn homepages that originally needed to be shared manually into automatic push notifications. After tagging certain users, it is equivalent to these users forwarding our information on their own homepages, which means secondary dissemination. However, since Facebook is also tightening the function of tags, using tags in the future may not have the expected effect.

If two friends tag each other in the same event, the event will be displayed on both homepages at the same time.

Through the above strategies, your Facebook public page will usher in new growth opportunities. Keeping an eye on the latest trends in the social media industry and optimizing strategies and content will be the key to your success in the overseas expansion process. Let us explore the infinite possibilities of international social media together and create new glory for the brand! Thank you for reading, and I wish your Facebook page flourishes and your followers increase successfully!