Breaking news: Amazon is cracking down on illegal variants, sellers, please learn about it!

Amazon’s tolerance for variation violations has significantly decreased in recent months, resulting in many sellers receiving warning notices for improper use of variations. Some industry experts point out that appealing variation violations has become increasingly difficult over time.

On the Amazon platform, many sellers have received performance warnings or even had their sales privileges suspended because they did not fully understand the variation rules and misused variations. This reminds sellers to be more cautious with variation products to avoid problems caused by improper use.

What is abusive variation?

On the Amazon platform, the variation function allows sellers to integrate various features of the same product (such as color, size, style, etc.) into one page, so that consumers can browse and select the products they want more conveniently. However, in order to increase product exposure and sales, some sellers use this function incorrectly. They may put different types of products, new and old versions of products, and even invalid links under one variation. This practice will not only mislead consumers, but also disrupt the market order. Therefore, when using the variation function, sellers need to operate with caution and ensure that each variation can clearly display the true characteristics of the product to maintain a good shopping experience and market order.

Common illegal operations of illegal merge variants

Some sellers use service providers to integrate low-traffic or abandoned links in the hope of gaining more reviews. However, once this behavior is identified, it becomes very difficult to appeal.

For example, combining products from different categories into the same variation in an attempt to boost sales through shared reviews.

Sellers may create the same product multiple times as different variation groups to increase exposure opportunities.

When modifying the main product details page, no attention was paid to maintaining consistency with the child product attributes.

Manually adding non-existent attributes as variant features to mislead consumers.

Merge the links of new and old products, and try to increase the sales of new products through the reviews of old products.

In order to improve the rating star of the overall variant, some sellers will split the sub-body with lower ratings. However, once this behavior is discovered by the platform, it will be severely punished.

How to avoid misusing variants

Make sure the combined variants belong to the same product and have valid attributes. Do not combine products from different categories, old and new versions of a product, or bot links into a variant.

Regularly check your product pages to see if there are any illegal merge variations, and correct them in a timely manner if found.

Read and abide by the relevant rules and policies of the Amazon platform carefully, and do not attempt to obtain improper benefits through illegal means.

Important marketing nodes in the second half of the year are about to arrive. If sellers want to seize the next large wave of traffic, they must conduct a comprehensive check on the compliance status of their accounts in the near future to avoid being implicated by Amazon's tightening review.

Amazon's tolerance for variant/ASIN violations is getting lower and lower. Sellers have suffered heavy losses in rectification actions, and the approval rate of appeals has gradually decreased. The best defense strategy is to avoid touching the red line of Amazon's policy and nip the risk in the bud.

Dealing with variant violations requires sellers to have meticulous operations and adequate preparation. Whether it is pre-emptive prevention or post-appeal, sellers must follow Amazon's policies and regulations. At the same time, sellers must remain highly vigilant and adopt effective strategies to safeguard their own business interests. Creating differentiated product sales and a unique corporate culture is the key to gaining a firm foothold in the fierce market competition.