The price of helmets has skyrocketed. Will they be the next cross-border hit?

On April 21, the Ministry of Public Security issued a document requiring public security organs across the country to strengthen publicity and guidance, enhance the public's awareness of wearing safety helmets, and clearly require that safety helmets must be worn regardless of whether riding an electric bicycle or an electric motorcycle.

That’s right, it’s a helmet, the thing we usually buy and leave at home to collect dust.

In the seller communication group, many sellers also smelled the business opportunity of helmets and asked in the group if anyone was selling helmets.

▲ Image source: Seller communication group

Helmets can be seen everywhere in WeChat Moments, and many helmet sellers have emerged. Overnight, this product that was originally rarely in demand has become a new Internet celebrity that major sellers are competing to pursue.

The price of helmets has also skyrocketed like a roller coaster, causing many buyers to complain. At the beginning of the month, it was 58, yesterday it was 88, and today it is 108. On Weibo, many buyers are complaining about the skyrocketing price of helmets.

More importantly, not only have the prices of helmets risen sharply, but the previous tactics of snapping up masks on online shopping platforms have reappeared.

The editor searched for "helmet" on Taobao and found that the best-selling helmet was priced at 118 yuan, and 120,000 people had received it. The prices of the other models, which sold more than 10,000 units, ranged from 90 to 300 yuan, which shows how popular helmets are.

According to analysis by professionals, the time from the issuance of the document by the Ministry of Public Security to its implementation on June 1 is relatively short, and the sudden surge in demand from downstream enterprises in the short term cannot be met by upstream manufacturers in the short term. It also takes time to stock up on raw materials and organize production expansion. In addition, the boost from speculative forces inside and outside the industry has stimulated the price of helmets to rise all the way.