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▲ Video account attention: cross-border navigation It is learned that Bezos' space journey, which had been warming up for a month, ended successfully yesterday. It is understood that the maximum altitude of this flight was 107 kilometers and the whole journey took 10 minutes and 18 seconds.
This feat was also recorded in its entirety by live streaming on the Internet. People from all over the world, especially Amazon sellers, went to the live streaming room to visit, and many people bluntly asked their brother-in-law to settle in outer space instead of returning to Earth. What makes the sellers even more angry is that Bezos said in an interview: Thank you to all the "leeks", it is you who paid for this journey! While my brother-in-law was happily realizing his dream, the sellers' situation was like heaven and hell, and they were overwhelmed by the yellow card warnings that filled the screen. Amazon founder Bezos: I'm in space, just got off the spaceship, thanks to the seller for letting me go to space! #跨跨头条# #Amazon#跨跨电商视频号 A large number of accounts were banned by Amazon. What rules did the sellers break? Yesterday, the cross-border circle was flooded with a large number of "yellow cards". Many sellers found many yellow warnings in their stores, indicating that there was a risk of account deactivation. The specific reason, whether it was Amazon's revenge or a system failure, has not yet been clearly explained. Coupled with the spread of rumors, people were panicked for a while.
▲ The picture comes from the seller communication group One seller said that when he arrived at the company in the morning, he found that a certain competitor's product had disappeared overnight. More than a dozen AZ stores, including new and old brands, had all disappeared. When he felt deeply that his teeth were in danger, he was flooded with yellow frame warnings. There are also sellers who operate in compliance and admit that their accounts have never violated regulations such as fake orders, but they also received warnings on the homepage. After careful reflection, the only omission was that in January, two variants of a product were directly deleted without security certification and the links and inventory were removed. One of them disappeared automatically after 180 days, while the other still had a record. Therefore, the seller believes that anyone who has received any violation reminders will most likely be given a yellow card warning. ▲ The picture comes from Zhiwubuyan Summarizing the current situation of sellers who have received risk warnings, mainly including the following situations: 1. Abuse of product ratings, feedback, and reviews. 2. The return rate is too high and there are too many negative feedbacks from buyers. 3. Suspected of infringement. 4. Suspected of selling counterfeit and shoddy products. 5. The delivery time is too late. 6. Logistics information is not updated in a timely manner, and the effective tracking rate is less than 95%. As of now, Amazon has not made a clear response to the large-scale yellow card warning incident, but sellers can conduct self-inspection based on the above situation, do not believe in rumors, and do not panic. The sellers were in a panic after their accounts were delisted by Amazon, and the long-lasting price war among peers was also a headache. The blind box low-price clearance method is very popular, is it muddy water or a gold mine? Some sellers reported that a blind box clearance scheme with low prices has appeared on Amazon recently . These blind boxes are mainly shipped by themselves, and are popular among many consumers with their low prices and high randomness.
▲ The picture comes from the seller communication group However, this blind box gameplay has also triggered criticism from many sellers. Some sellers bluntly said that self-delivery can be refunded at will, as long as the customer receives a blind box that does not meet their needs, they can return it at will, and the low price is more conducive to repeated purchases, which may eventually lead to a high return rate for listings and a pile of negative reviews for the store. Is this a way to take advantage of Amazon or a charity? ▲ The picture comes from the seller communication group Not only that, merchants not only need to solve the problem of high return rates, but may also face indiscriminate copycat sales from their peers, because the specific product style of the blind box is unknown, and there are even buyers who "switch the original" and then return the product. Therefore, although this product is novel, it is difficult to guarantee sales through the Amazon platform. However, some sellers also said that these blind boxes may be a means of clearing inventory, or they may be discarded items collected by sellers from other channels or purchased at low prices. All links are low-priced, and some links have normal prices and considerable rankings. The possibility of multi-variant traffic diversion cannot be ruled out. Some sellers also admitted that where there is a market, there will be sellers, and not all customers will try to get a bargain. In fact, sellers also know that the return rate will definitely be higher than normal, but as long as the profit can cover the cost of returns, it is not impossible to do it. Despite the doubts, it is understood that the sales of these blind boxes are mostly very impressive. However, some people have found that one of the links with good sales has now become a dog, so it is still unknown whether it is muddy water or a gold mine. ▲ The picture comes from Zhiwubuyan However, it is clear that the pathological internal circulation of prices in order to stimulate sales or clear inventory will ultimately only cause a distorted and unbalanced industry environment. In addition, in recent months, a number of fees such as handling fees, advertising fees, and first-mile fees have skyrocketed and remain high. The profit margins that are being eroded day by day have also made many sellers deeply anxious. What do you think about this blind box method? Feel free to leave a message in the comment area~
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