2025 is not going to be easy! Several major adjustments by Amazon affect all sellers

With the convening of the 2024 Amazon Global Selling Cross-border Summit, Amazon announced its 2025 business strategy - innovation support, opportunity expansion, and local empowerment, and also released more than 30 new initiatives.

From the launch of a low-price commodity platform, to intelligent supply chain services, AI technology empowerment, and the opening of new sites, Amazon is using technological innovation and market layout to light up a new path for Chinese sellers to expand across borders.

In a nutshell: the platform operating environment is about to undergo a series of profound changes! The following will analyze these adjustments from multiple angles to help you seize the opportunity and develop a response plan.

Amazon clearly mentioned that it will officially launch a low-price mall called Haul Value in November 2024, aiming to provide customers with low-price product options.

The platform focuses on products priced below US$20, most of which are less than US$10 and some as low as US$1, covering multiple categories including fashion, home, lifestyle and electronics; orders are shipped directly from China with a delivery cycle of 1-2 weeks.

Currently, the mall adopts a store invitation system. Qualified stores must have rich operating experience, a high number of ASINs and sales, and have the advantages of low prices and high sales.

This move will help sellers expand into new product categories. It is particularly suitable for small and medium-sized sellers who are good at the strategy of small profits but quick turnover and sellers who mainly sell mid- and low-end products. It is an excellent opportunity to achieve high sales and quickly accumulate customer reputation, but sellers need to pay attention to the cost-effectiveness of the products rather than simply pursuing profit margins.

The Beta version of Amazon's seller assistant Amelia (Project Amelia) will support Chinese functions in the near future and will be open to testing for some Chinese sellers.

It is understood that this is an all-round "sales assistant" based on generative AI that can provide sellers with instant answers and suggestions, and provide personalized insights and support based on the business characteristics of different sellers.

Small and medium-sized sellers can master efficient operation skills more quickly, and large sellers can save time and costs and focus on strategic planning through batch management functions.

Since the launch of the product detail page feature based on generative AI in June this year, more than 650,000 sellers around the world have used it. Amazon is about to launch several new features:

1. Rufus intelligent system : By analyzing more than 125 million buyer reviews, it extracts valuable review highlights to help product pages more intuitively display selling points and attract buyers to place orders.

2. Bulk product detail page creation function : Sellers can use spreadsheets in their own format, and Amazon's generative AI will automatically read, convert, and optimize the table information to batch create multiple high-quality product detail pages;

3. A+ content creation function : Generate attractive and informative content based on product description phrases and pictures, including vivid and real life scene pictures.

AI technology helps sellers optimize product display more efficiently, making the uniqueness and competitiveness of products more prominent. For small and medium-sized sellers with limited marketing budgets, it will significantly reduce promotion costs and increase order conversion rates.

In 2025, Amazon will focus on upgrading its supply chain solutions and launch the Amazon Managed Service.

This is an end-to-end cross-border supply chain hosting service. Sellers only need to provide product details and pickup locations, and Amazon will be responsible for the entire process from product pickup, inventory integration, cross-border transportation to warehouses, distribution warehouses, warehousing, strategic replenishment, and last-mile delivery. At the same time, Amazon will also analyze customer demand, inventory levels, and cost data based on data to optimize the overall process and efficiency.

The launch of this service will help sellers reduce costs, improve operational efficiency, and reduce the risk of inventory backlogs. Sellers can then spend more time and resources on optimizing their operational focus.

In 2025, Amazon Global Selling will further upgrade its regional service capabilities, fully promote the "Industry Belt Accelerator" project, upgrade the Amazon SPN service provider network, and plan to cover more than 150 high-quality industrial belts in China by 2027 , supporting tens of thousands of factories or brands to go online on Amazon.

In addition, Amazon will also launch the "Manufacturer Direct Service", provide special support for factory-type enterprises, promote the transformation of cross-border e-commerce, and provide customized solutions for more companies through vertical category incubation.

In terms of brand building, Amazon Brand Name Generator made its debut and was announced to be open to sellers selling on the US site. This service provides sellers selling on the US site with brand naming ideas that are in line with the cultural context and language expression habits of overseas consumers, helping sellers quickly establish a brand image.

In addition, Amazon has launched two major data tools: buyer journey analysis and enhanced audience customization, to help brand sellers better understand their customers.

Amazon announced that it will open its Irish site (amazon.ie) to Chinese sellers in 2025. This will be the tenth site in Europe that Amazon will open to Chinese sellers.

As a key market for Amazon, Ireland has been deeply cultivated for 20 years, with a cumulative investment of more than 22 billion euros. At the same time, Ireland not only has a superior geographical location, but also has a radiating effect on the UK and the European continent. The opening of this site is a new channel for Chinese sellers to enter the European market, especially for sellers who adjust their market strategies after Brexit.

Interested sellers are advised to research market consumption characteristics and cultural habits in advance, choose appropriate product categories to enter the market, and avoid blindly following trends.

The above are the details of some of the core important new policies of Amazon's annual conference 2025. It can be foreseen that 2025 will be a watershed year for cross-border e-commerce. The new strategy has opened up more possibilities for Chinese sellers, but it has also put forward higher requirements on the sellers' operational capabilities.

In the future, sellers will not only need to take advantage of price, but also focus on quality and brand to avoid falling into the vicious cycle of "low-price competition". It is also recommended that you adapt to and use tools such as AI and supply chain hosting as early as possible to improve efficiency and competitiveness. Only by constantly adjusting strategies and improving operational capabilities can you stand out in the fierce market competition!