Practical experience from a master! Absolutely useful information on Amazon advertising!

1. First of all, the structure of the advertisement is very important

2. Data analysis and operation methods of advertising

Reasons for words with 0 exposure and low exposure:

1. The search volume is small. One is that your product is in a very small category, and there are even few competitors. For this kind of product, you don’t need to advertise.
   
   
2. Bidding too low. If your bid is lower than the minimum recommended price, you will basically have no traffic.

• The relevance is too low. If your title, five-point description, ST, and other words are not written accurately, your product, your words, and your advertisement will not match, and the relevance is not high.
• Wrong category placement. Clothing products are placed under shoes. How can they be exposed?
• The quality score is too low. If your link listing copy is not well done, or you just write it casually and put it on the shelf, it is very likely to result in a low listing quality score.
• The budget is too low. How can you get traffic with a budget of $5? You must be willing to spend money in the early stage and give enough budget. Our goal is data.

3. Operation and function of advertising words---On the premise that the listing is relatively basic

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