Amazon's new coupon rules: The coupon price on the French site must be 2.5% lower than the lowest price in the past 30 days? Will the US site also quickly follow the new coupon rules?

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DamenChoi

01

New rules for Amazon France coupons

According to Amazon's change, the priority of coupons will be raised to the same level as 7DD and BD. Making coupons is equivalent to doing activities!!! 7DD BD will affect the current price of the link, and the price after the coupon will be at least 2.5% lower than the lowest price in 30 days.
It seems that many sellers’ operating methods will be affected. How do you plan to deal with it?

02

The US site may follow up with new coupon regulations on March 12

Following Japan and France, the US site also quickly followed the new coupon regulations
 
Coupons still need to offer a discount percentage between the minimum discount (5%) and the maximum discount (50%). In addition, products need to have a sales history to be eligible for coupons, and the promotional price should be lower than its "historical sale price" or recent lowest price.

If the price or discount on an item doesn't meet these requirements, the item will not be eligible for a coupon until all requirements are met. If you receive a coupon error message, you can do the following:

Product price history issues: To make this product eligible, please build a sales history by selling more units to generate a "historical selling price." For more information on how "historical selling price" is calculated, see Amazon's Reference Price Policy.

Increase your discount: Make sure your sale price is lower than the item's "historic sale price" or the lowest price it has recently sold in order for the item to qualify.

Min/Max Discount Issue: Update your sale price discount percentage so that it falls between the Min Discount (5%) and Max Discount (50%) to make this item eligible.
 

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• The price after the coupon is applied must be 2.5% lower than the lowest price in the past 30 days (it must be reduced by 2.5% each time); if the original price is higher than the reference price, the coupon creation will also fail. . . . (This operation is really cool)

• If the French BD event is running within the last 30 days, it is also required to be 5% lower than the previous event price.

• When submitting the price exclusive to French members, it must also be lower than the reference price in the past 30 days (either way is fine, as long as it is 0.01 lower)

• Currently only promotion is not affected

I feel that if the policy remains like this, we can just lower prices and not do any activities.
Now, if you try to create a coupon, an error message will appear after a while, and there is absolutely no way to solve it.
But they also mentioned the spring promotion in March. Now I don’t know whether to just stop running and change it to a pure exclusive promotion.
 
And the funny thing is that IT and ES require that the price of coupons cannot be higher than 30% of the minimum reference price. The requirement for FR coupons is really a bit unreasonable.

I asked the account manager, and he said that coupons are basically deals now, and the price requirements are very strict, which may also affect the reference price in the future.

Anonymous user

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Friends, we should actively give feedback to our managers about our ideas.

It is possible that Amazon was influenced by TEMU to set up such a model, so that sellers began to passively adjust prices again. The lowest price within 30 days is almost equivalent to the restriction of the big promotion. Coupons are just a tool that sellers use frequently in daily life, and such restrictions should not be imposed! !

It’s just France now, but soon it may spread to all of Europe and North America.

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Agree from: Zhang Haisheng

The coupons are so strict now, so they will be used less frequently in the future. The platform wants to control the price that buyers see to be the real low price, rather than the previous practice of increasing the selling price and then giving a big discount.

Updated coupon setup requirements:

1) The current price of the ASIN must be equal to or lower than the lowest price of the ASIN in the past 30 days,
2) The discounted price must be at least 2.5% lower than the ASIN’s lowest price in the past 30 days.
3) The discount must be between 2.5% and 50% off the current price of the ASIN.

Yara827

You can only set up coupons after a new product has been sold. The initial price cannot be too high, and the coupons you set at other times cannot be too large, otherwise you will have to wait 30 days when you want to receive a coupon. The flash sale price will in turn affect the coupon. Basically, you cannot set up coupons or PD discounts for 30 days after the flash sale. Is that what I mean?

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Now that we have France, Italy isn’t far behind.
I am always caught with the lowest price, which is so annoying. Fortunately, I work in Germany.
I hope Germany can be well and stay clean and aboveboard.

Anonymous user

Agree from: Liyi0812

Amazon has always been like this. On the one hand, it increases FBA delivery fees, storage fees, long-term storage fees and other fees every year, conducts various account audits, and wants sellers to maintain low prices. Now, VAT invoices are required for short supply investigations.

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Support from: rsx1250235838, GloriaLopez, dnf130

Did France poke Amazon in the nest? Why did these reforms start in France? I really don’t know what kind of discounts can be made if it is not cupon under the situation of the lowest price within 30 days.

Ye Tingyu - A 90s cross-border novice

I just tried it, and it's basically like this: first you need to have a previous order to have a reference price, and then it must be lower than the lowest price recently captured by the system, otherwise the coupon will fail. Before, the US site at least didn't refer to your low price as a means of discount, but now it's the same as Prime, adding up the two discounts and then raising the price = giving it away for free. Coupons are no longer fun to use, unless the prices are also raised.

Gohan Kuri and Kamehameha

Compared with France, does the US site not require that the current price must be lower than the historical lowest price, but only requires that the discounted price be lower than the historical lowest price?