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On May 6, SHEIN officially announced the launch of the platform model, which was officially launched in the United States and will be further promoted to the global market, attracting widespread attention and discussion in the cross-border industry. Now, it has been nearly two months since SHEIN announced the launch of the platform model. Many sellers have quickly taken action to join SHEIN, but some sellers are still in a wait-and-see stage. So, what is the real situation of the sellers who have settled in SHEIN? Is this platform worth settling in? The answers that sellers want to know may be glimpsed from the real sellers on the platform.After two months in SHEIN, sellers have seen explosive sales in multiple categories! Hao Jin (pseudonym) is one of the first sellers to join SHEIN . He runs a new retail enterprise driven by innovative technology. Its main products cover more than 20 categories, including furniture, baby products, outdoor products, etc., covering dozens of developed countries and regions such as North America, Western Europe, Australia, and Japan. It has been established for more than 20 years. Since its establishment in 1998, Hao Jin has focused on deepening its presence in the domestic B2B field, starting with Yiwu small commodities, and continuously expanding its product categories, R&D, and marketing teams, achieving very impressive sales results in more than a decade. Therefore, by 2010, Hao Jin received an electronic advertising email from PayPal and began to understand the existence of foreign e-commerce. Starting from eBay and Amazon, he moved towards the global development route of cross-border e-commerce. With more than ten years of deep cultivation in the B2B field, Hao Jin has accumulated very deep supply chain foundation when it transformed into cross-border e-commerce . Coupled with the well-established R&D team, marketing data team and its own factory, Hao Jin has not only achieved an efficient management model from R&D to production to sales, but also established a rich product line and a complete overseas warehouse logistics system. It soon became a top seller on Amazon and Walmart. Looking back on its more than 20 years of development, from eBay to Amazon, and then to Walmart, Hao Jin seems to have seized many development opportunities in overseas markets with its forward-looking vision and deep supply chain advantages. At the end of April this year, Hao Jin also saw the market opportunities of SHEIN from the growth myth previously created by SHEIN and resolutely chose to enter the market. As expected, within less than two months of joining the SHEIN platform, products in many of Hao Jin's main categories achieved impressive order results. "SHEIN's traffic and conversion rate are very good," Hao Jin said. "Although we have only been selling on SHEIN for less than two months, many of our products are selling well, such as reclining chairs, tents, swings, fans, etc." The many policies and advantages of the SHEIN platform also left a deep impression on Hao Jin. First of all, the SHEIN platform not only has zero entry fees and zero storage fees, but also currently offers "no commission in the first three months of opening a store, and a 10% commission thereafter". The low cost of joining the platform gives sellers room to give benefits to users ; secondly, SHEIN's seller management team can solve and handle problems reported by sellers more promptly; finally, after third-party sellers join SHEIN, they can not only see the real-time performance and sales of products, but also leverage SHEIN's efficient supply chain integration and management capabilities, as well as resources such as consumer demand capture and traffic generation capabilities , to achieve product innovation and brand building. Taking the user group as an example , Hao Jin mentioned that the user groups of its existing platform and market are mainly middle-aged women, while SHEIN's user group is mostly young women. Hao Jin can modify and innovate products based on the platform characteristics of SHEIN to expand the product group. It is worth noting that Hao Jin also mentioned that SHEIN is currently in a stage of rapid expansion, with strong support for product traffic, and orders can often be placed as soon as the products are put on the shelves. Therefore, for cross-border sellers, the sooner they settle in SHEIN, the sooner they can enjoy this wave of dividends. Judging from the information we learned from various sources recently, what Hao Jin said is true. Many of the first batch of sellers who settled in SHEIN have experienced the joy of "orders received as soon as the products were put on the shelves" with the help of this wave of traffic dividends.The first batch of sellers to join SHEIN: orders are placed as soon as the products are put on the shelves! As mentioned in previous articles, as early as March, many sellers reported to the whistleblower that they had received investment invitations from SHEIN's official manager. As one of the SHEIN platform cooperation models, the main investment policy for local stock sellers on the SHEIN platform US site is as follows:- Business model: Seller mode is adopted, and product selection, listing, sales, inventory, logistics, etc. are managed independently;
- Platform support: 0 entry fee, 0 operating cost, and the traffic weight is the same as self-operated ;
- Commission policy: No commission for the first three months of opening a store, and 10% commission for the later period ;
- Logistics arrangement: Stocks must be prepared in the United States, and will be delivered to consumers from the United States after receiving the order. SHEIN will bear the return shipping costs for the first three months (except for large and special large items).
However, it is worth noting that the SHEIN platform currently has an entry threshold for local stocking in the United States , and the following two conditions must be met at the same time: on the one hand, the seller’s annual sales on US cross-border e-commerce platforms (such as Amazon, Walmart, independent site sellers, etc.) must be no less than 2 million US dollars; on the other hand, the seller must have local stock in the United States. It is learned that many sellers who had previously received investment invitations have chosen to settle in SHEIN, including world-renowned brands (such as shoe brand Skechers, maternal and child care brand Lansinoh, etc.) and cross-border e-commerce star brands (such as Anker Innovations). Many small and medium-sized sellers who settled in SHEIN in the form of managed cooperation also shared their experience of settling in SHEIN for two months: “SHEIN is really good, orders are sold out as soon as it is put on the shelves!” "I didn't expect that products with a relatively high average order value could sell so well. SHEIN's traffic is much better than the platforms I previously joined." "SHEIN's traffic and conversion rate are both real, and the backend operation is simple and convenient." Based on this, when asked when is the best time to join SHEIN, many cross-border sellers who have already joined the platform said in unison : now! At present, the SHEIN platform has various forms of cooperation. Whether it is medium and large sellers with independent brands and quality control capabilities and independent operation capabilities, or small and medium-sized sellers with good products and supply chains but "just want to operate without worries" , they can all find a cooperation model that suits them on the SHEIN platform. In addition, when announcing the expansion of the product categories of third-party sellers, SHEIN recently revealed that in the coming months, SHEIN will continue to launch the platform model in other markets to further expand the market. Currently, SHEIN has also officially launched the platform model in Mexico. This verifies what Hao Jin said, SHEIN is in the period of expanding platform traffic dividends, and to seize this wave of dividends, now seems to be the best time to join SHEIN. If you are interested in joining the SHEIN platform, you can directly scan the QR code to apply↓↓↓ In addition, a group chat [Shein cross-border platform discussion group] was created. To help more sellers who are interested in the SHEIN platform model answer their questions. Sellers are welcome to scan the QR code below and reply [shein] to join the group for communication. At a time when many mainstream cross-border e-commerce platforms are experiencing sluggish traffic growth, SHEIN, as an emerging platform, is undoubtedly an excellent place for cross-border sellers to tap into more incremental space. In the future, as SHEIN's market scale continues to expand, it is not difficult to predict that more third-party sellers may join SHEIN in order to break the current sales bottleneck.
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