Another major overhaul of Amazon's front desk? Sellers: Roll up to Taobao

The news caused panic among sellers. It is understood that sellers uploaded multiple pieces of information including identity information, company address, bank account, etc. as required and passed the verification.

However, many sellers are still stuck in Amazon’s review process and have not yet successfully passed the verification.

▲ The picture comes from the seller communication group

In addition, many sellers believe that Amazon's time arrangement is also questionable. For example, Amazon sends a postcard through the U.S. Postal Service to confirm the seller's address, but only gives the seller a little more than a week to confirm. If the mail is lost during transportation or other problems occur, it is likely to cause the seller's verification to fail.

In addition, the Consumer Notification Act was proposed in March 2021 and passed in December 2022. Amazon had six months to complete the verification before the bill came into effect, but verification did not begin until around May, leaving sellers with only about two months to process. Amazon Prime Day is about to start in mid-July, and if verification is not passed in time, sellers will likely miss out on the big promotion.

In addition to the account verification trend, Amazon's rule rectification has also been undercurrent in recent times. Previously, many sellers found that the listing search results page began to display pageviews and sales, and speculation about Amazon or "Taobao" was rampant. Now, Amazon's search display seems to have changed again, taking a step further towards "Taobao".

Recently, a seller discovered that when searching for keywords for some products, a new button was added in the lower left corner of the picture. After clicking it, a new search box "More Like This" will appear. In this search box, the system will recommend other products with similar styles, and a large number of recommended results will be displayed when you pull down.

▲ The picture comes from Zhiwubuyan

After using this function, the seller found that the products recommended by the current system are more accurate than the products searched by themselves. When customers enter the system recommendation box, they will compare the prices, ratings and other factors of the products in the box. Therefore, this function of accurately finding the same products may also intensify price competition among similar sellers.