The "2021 Amazon Annual Account Banning Operation" continues to unfold in the cross-border circle, and this major turmoil that has lasted for two months has not yet come to an end. All sellers in the industry seem to have no chance to breathe, as the scythe of account suspension is swung at sellers one after another, and the surviving sellers are also struggling to survive in the current environment. Another big-selling brand has been banned? At noon today, I received a tip from a seller that a brand under a Guangzhou-based big seller was also blocked by Amazon. Afterwards, I continued to verify and found that this news was spreading both in the circle of friends and among sellers. It is learned that the company is a B2C e-commerce company focusing on cross-border trade, headquartered in Guangzhou, China. It operates and develops its own platform and third-party platforms in parallel. It has deep roots in third-party platforms such as eBay, Amazon, AliExpress, Wish, Newegg, and has its own platform. It is understood that some of the company's accounts have been suspended from sales by Amazon, and the funds in the accounts have also been frozen by Amazon. Currently, stores on multiple sites have been involved. As for the reason why the store was closed due to this huge sale, some sellers speculated that it was related to the manipulation of reviews, thus affecting the entire brand and all stores. The big sellers' accounts were blocked and their funds were frozen, which had a great impact on their companies and businesses. But in fact, it is not just the big sellers who are troubled. Small and medium-sized sellers are also having a hard time. Not only do they have to face the competitive pressure from their peers, but they also have to move forward under the strict crackdown and strict inspection of platform policies. I don’t know if it is affected by this wave of platform rectification, but many sellers have recently received fake order emails from Amazon. Is the platform going to carry out a new round of cleanup? Is Amazon sending out fake order emails again? Recently, many sellers have reported that their accounts have frequently received warning emails from Amazon in the past few days. The content is exactly the same as Amazon's usual mass emails: Dear seller, we understand that you have been offering compensation for customer reviews. Sellers may not manipulate ratings, feedback, or customer reviews. If this issue persists, we will deactivate your account. ▲ The picture comes from the seller communication group A seller told me: Recently many accounts have received performance emails, and one account received two emails in a few days. I don’t know if they were mass-sent. According to the seller, he only mentioned in an internal message that he could give the buyer a partial refund and keep the product, but Amazon judged that he was engaging in fake orders. ▲ The picture comes from the seller communication group Similarly, there are sellers who posted on the forum that they received a warning about fake orders on the US site today. Recently, they have been reviewing only one or two orders a day, and they were not very serious about reviewing. They did not expect to receive a warning letter so soon. ▲ The picture comes from Zhiwubuyan However, what is strange is that the seller does not have an account on the Japanese site, but the warning email from Amazon contains Japanese, which is something we have never seen before. It seems that regardless of whether this wave of warning letters was a mass-sending behavior by Amazon, it has already shown that Amazon has once again launched a strong crackdown on illegal review behaviors. Therefore, sellers must pay attention to maintaining account security recently to avoid becoming the next target of Amazon's harvest under the platform's strict inspections.
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