With the new CEO Jassy taking office, Amazon's crackdown seems to be getting more and more fierce. The account blocking trend is in full swing, followed by the account association trend.
Many sellers speculate that the new CEO Jia Xi has made three major moves since he took office, and that the supervision and review of the platform may be even stricter in the future. Currently, many sellers are complaining about the double attack of account blocking and association. However, just today, another seller revealed that he received an identity verification email from Amazon, which seems to indicate that a new storm is brewing... It was learned that yesterday morning a seller reported that he suddenly received a notification email from Amazon asking him to provide information for identity review. ▲ The picture comes from Amazon USD Amazon stated in the email that the seller needs to provide relevant information to verify the authenticity of the account identity, otherwise the payment will be on hold. ▲ The picture comes from Amazon USD In response, the seller said that this was the first time he had encountered such a situation, and that the account belonged to the US site. Many onlookers also said that they had never heard of such authenticity audits as identity verification. Could it be that Amazon was secretly preparing some big move? ▲ The picture comes from Amazon USD Sellers have different opinions on this sudden email. Some sellers think that since there is no number and the link provided is not clickable, it may be a test email or just a phishing scam. ▲ The picture comes from Amazon USD However, this statement was immediately denied by the seller, who stated that he had submitted relevant information for verification through the link sent by customer service. ▲ The picture comes from Weibo Some sellers also speculated that this may be related to the public account verification rumored on the Internet. Earlier, there was news that Amazon would start public account verification. Sellers need to send their company bank account to Amazon by email. After Amazon transfers money to the public account from the designated account, sellers need to submit the amount of money received by the public account to Amazon. Only when the data is correct can they withdraw cash normally. Otherwise, the store and funds will be frozen. ▲ The picture comes from the seller communication group However, Amazon has not disclosed any related information, so the rumor has not been confirmed. And combined with the email received by the seller, there is no direct contact between the two. However, the seller said that the screenshot of the email was probably photoshopped, and there were several obvious loopholes in the picture. First, the reference number was not written, second, there was obvious Chinese grammar in the bottom conclusion, and third, there were traces of photoshop on the three words "Amazon" in the upper left corner of the picture. ▲ The picture comes from the seller communication group Some sellers also posted screenshots of the backend page, indicating that the email did not match their content. ▲ The picture comes from the seller communication group In response to the seller's questions, we verified them with the parties involved. The parties involved said that after consulting customer service, they received a reply that the collection team had missed the link to upload the file, so it could not be opened. In addition, the email originally sent by the collection review team was in English, and the email received in the end was translated from Chinese. As for the question raised by some sellers that the emails do not match the backend layout, the parties involved speculated that it might be a problem with the review team. It is worth mentioning that the seller had encountered a similar payment review problem in 2018. Up to now, there is no definite statement about the identity information verification email, and the seller who broke the news also stated that the relevant information has been submitted successfully, and if the review is successful, the specific situation will be further disclosed later. However, the verification email received by the seller has once again sounded the alarm for all sellers. Amazon's rectification action is still ongoing. In the current environment, only by adhering to compliant business practices can the risk of being affected by the iron fist be reduced.
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