A must-read for Amazon sellers! 5 tips for optimizing backend search terms!

▶ Video account attention cross-border navigation

As we all know, optimizing the front-end keywords of product listings on Amazon is critical, but optimizing the back-end search terms that are not publicly viewable is also very important.

Backend search terms, or meta tags, are additional keywords that brands and sellers add to the context of their products. Although they are not visible to consumers, when optimized for your overall content and SEO strategy, backend search terms can help drive sales and improve search rankings.

However, Amazon has established strict guidelines for search terms. Based on Amazon’s guidelines, we will provide you with 5 tips for optimizing backend search terms.

You can access the backend search keywords by following the steps below:

Open the Inventory option and click Manage Inventory;
Click the "Edit" button located to the right of each product to open a new page;
Clicking the Keywords option will allow you to add and adjust keywords in the Search Terms box for the selected product.

Tip 1: Stay within the byte limit

Amazon has recently implemented new limits on the search terms box, which now only allows a maximum of 250 bytes of keywords. When the search terms exceed the limit, Amazon will not let its search engine index any search terms for that ASIN, which means people will not be able to search for your products.

To this end, Amazon recommends that your search terms include only the singular or plural form (not both) of relevant synonyms, spelling variations, abbreviations, and alternate names .

When adding keywords on the backend, you can save more space by using only lowercase letters and using spaces instead of punctuation to separate words. Amazon also recommends that you avoid using words like “a,” “an,” “by,” “the,” “with,” and other articles and prepositions.

Tip 2: Avoid using banned search terms

Your brand or other brand name;
ASIN;
profane words;
Temporary terms such as "new" or "for sale";
Subjective words such as "best", "cheapest", "amazing", etc.;
Abusive or offensive words.

Tip 3: Ensure your information is accurate and relevant

All keywords you fill in on the backend must be highly relevant to the product. Search terms that are not related to ASIN will only lower your search ranking.

Tip 4: Logical order is important

If the wording of a search term or phrase doesn’t sound right, you may need to rearrange the order of your keywords. However, Amazon’s platform is smart and prioritizes how to place search terms in a logical order.

For example, if you want to include search terms for old guitars, you should arrange the keywords in a logical order, such as "vintage original Guitar" instead of "guitar Vintage Acoustic," because buyers search for products in a logical, grammatical order.

Tip 5: Make every byte count

Since bytes are so limited, it is recommended that you use them wisely and focus your optimization efforts on the most critical and important keywords, because these most critical words will attract the most traffic and help improve search rankings.

Editor ✎Estella/

Disclaimer: This article is copyrighted and may not be reproduced without permission.

<<: The epidemic strikes again, and all employees in Shenzhen Bantian are tested for nucleic acid! Will the new policy benefit individual sellers?

>>: The vicious competition among sellers has escalated again! Are peers using independent websites to complain about infringement?

The exchange rate broke 7 but the price war is still going on! Will the sellers be banned for violating the rules and selling at low prices?

Blog

A must-read for Amazon sellers! 5 tips for optimizing backend search terms!

Tip 1: Stay within the byte limit

Tip 3: Ensure your information is accurate and relevant

Tip 4: Logical order is important

Tip 5: Make every byte count

The exchange rate broke 7 but the price war is still going on! Will the sellers be banned for violating the rules and selling at low prices?

What is WooRank? WooRank Review

What is Dalong.com? Dalong.com Review

What is Viral Launch? Viral Launch Review

What is sears? Sears Review

Another wave of accidental killings?! Sellers should check sensitive words immediately

New Coupon policy takes effect!

To cope with the "Chinese-style" internal circulation, eBay plans to invest heavily in live shopping and AI

How to deal with Amazon Warehouse copycat sales and a drop in orders?

What is decoratorsbest? decoratorsbest review

Recommend

What is Shoploop? Shoploop Review

Amazon: Five major trends in cross-border e-commerce, small and medium-sized brands have the opportunity to stand out

What is Currencies Direct? Currencies Direct Review

Mentally broken! A large number of Amazon sellers saw a sharp drop in order volume in October!

Amazon is openly double-standard? Self-operated products are openly bundled with gift cards!

Check it out as soon as possible! Amazon updates the listing weight rules

What is Stance? Stance Review

What is Cainiao Network? Cainiao Network Review

What is Influencer.fm? Influencer.fm Review

Temu US online shopping survey, consumers value these points most

Factors that affect flash sales and ways to improve them

Review of Mexico's online shopping trends in 2022! List of the most popular categories

Home Depot announces third quarter results! Both revenue and profit exceed expectations!

Amazon updates the solution for blocked credit and debit card accounts

Shocking news! SHEIN headquarters may move to Singapore, founder suspected of "changing nationality"?