What is Shoploop? Shoploop Review

Basic Introduction

Google announced the launch of a video shopping platform called "Shoploop" where consumers can learn about new products in 90 seconds.

Shoploop is a project of Google's internal R&D department Area 120, where new ideas are tested with public user groups. Previously, Shoploop founder Lax Poojary worked on the development of TouringBird, an online travel planner. He said the inspiration for Shoploop's interactive shopping idea came from how consumers combine e-commerce websites with social media when considering purchases.

Applicable Versions

All videos in Shoploop are shorter than 90 seconds and are currently only available on mobile platforms, with a desktop version under development.

Shopping Experience

The shopping experience on Shoploop is interactive. Instead of just scrolling through images and text, users watch videos where creators demonstrate things like nail stickers, hair products, or makeup. The team says it’s starting with products in categories like makeup, skincare, hair, and nails, and it’s working with creators, publishers, and store owners in this market to service the app’s content. Currently, creators work out their own brand deals for the content they showcase. Shoploop products themselves are not monetized.

References

• 1. Google's latest R&D project is the mobile video shopping platform Shoploop: zaker [cited date 2020-07-15T16:00:00.000Z]