Black Friday and Cyber ​​Monday in the US set new highs, with sales reaching $75 billion

It is learned that recently, according to the latest research report from Bain, Cyber ​​Monday is no longer the main shopping day for American consumers. The report shows that since 2019, Cyber ​​Monday's sales ranking has continued to decline. In recent years, it has failed to rank among the top ten holiday sales days. This phenomenon can be attributed to the slowdown in e-commerce growth and the extension of the peak period of promotional activities to the weekend of major shopping festivals.

Although Cyber ​​Monday has waned in importance, the Black Friday-Cyber ​​Monday shopping period remains critical to overall spending, generating about 8% of holiday season U.S. retail sales, the highest share on record for the shopping season.

Last year, consumers spent the most on December 22, followed by Black Friday (November 24) and Christmas Eve (December 23); this year, the weekend of Black Friday and Cyber ​​Monday may be the highlight, accounting for the highest share of holiday spending in the past five years.

Data shows that online spending on Black Friday last year reached $9.8 billion, up 7.5% year-on-year, while online sales in the United States on Cyber ​​Monday reached $12.4 billion, up 9.6%.

The report pointed out that US retail sales from Black Friday to Cyber ​​Monday this year are expected to increase by 5% year-on-year to US$75 billion, breaking the US holiday season sales record.

Consumer spending is expected to increase during the holiday season, but sales growth will slow from last year, according to the forecast. Sales will increase 2.3% to 3.3% between November and January, and total retail sales are expected to reach $1.58 trillion to $1.59 trillion, but the growth rate will be slightly lower than last year's growth rate of 3.5% to 4.6%.

PwC predicts that shoppers will spend a record $1,638 per person this holiday season, up 7% year-over-year, but nearly 30% of respondents said their spending plans will be lower than 2023 levels.

As shopping habits change, sellers need to pay more attention to the critical period from Black Friday to Cyber ​​Monday to meet consumers' ever-changing needs and enhance the shopping experience.

Author✎ Summer/
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