There are thousands of ways to select products on Amazon, but you only need to know this strategy

There are thousands of ways to select products on Amazon, but you only need to know this strategy


Product selection is a challenge for Amazon sellers

Especially new buyers

I don't know what to sell.

Product selection requires sellers to select products based on conditions

Conduct comprehensive product research and investigation

Understand the movements of competitors

Predict which products have higher demand

Understand customer pain points

Resolving complaints and improving products

Ultimately develop products that fully satisfy consumers





How to choose products


The Amazon platform can help you complete product selection. You can search for products on Amazon manually or use software specially developed for product selection.

There are mainly the following ways to select products:

1. Study Amazon’s best-selling product list


Amazon provides a very effective way for sellers to select products - the best-selling product list. Amazon lists all the best-selling products on the best-selling product page, and you can also find best-selling products by category.

Sellers must look at this best-selling product list to understand the current hot-selling products and find the products that suit you. And based on the sales information of the products, you can know which products are attractive to your target customers.

In addition to best-selling products, sellers can also understand the products that sell together with best-selling products to prepare for expanding product categories.

2. Monitor your competitors


Amazon’s best-selling product page allows you to find major competitors, as well as their product reviews and ratings. Sellers can purchase products from competitors and learn about the services they provide as a reference for their own.

For example, some sellers will send a thank you letter with promotional offers after consumers purchase their products. Then you can learn from your competitors' excellent practices or improve them.
 
When sellers are looking at Amazon’s best-selling product pages, if they are undecided and unsure about what products to choose, they can refer to the following suggestions:

· As long as it is a best-selling product, it will work.
Products that consumers frequently buy together (including the two sections Customers Who Bought This Item Also Bought and Frequently Bought Together) and products in sponsored ads can all be included in your own product selection list.
 

Product selection tools


Sellers can sometimes use some tools when selecting products. They provide databases, product tracking and other functions, which can reduce the seller's workload. Here are a few of them:

1. Jungle Scout

Many sellers should know this. It has a huge database and provides filtering conditions such as price, product rating, and ranking.


2. Unicorn SmasherUnicorn Smasher

This plugin also provides a lot of product data, but the sales data may not be as comprehensive as Jungle Scout.


3. AMZScout

Known for its accuracy, it is a very good alternative to Jungle Scout. Its plans start at $19 and support the United States, Canada, Mexico, the United Kingdom, France, Spain, Germany, Italy, India, and Japan.


4. Keepa

This is also one of the product selection tools commonly used by many sellers. It used to be free, but now you need to pay to purchase this tool to get the most accurate information.


5. AMZ Base

It is a free product selection tool. Sellers can start using it as long as they download its Chrome plug-in.



Product selection has always been a headache for sellers.
But as long as you are willing to study
With some tools
You can find the product that suits you

Compiled by ✎ Mary/

Statement: When reprinting this article, the title and original text must not be modified, and the source and original link must be retained.


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