Black Friday stock cut-off date moved forward! Prime Fall Sale coming in October!

For most Amazon sellers, Prime Day has just passed and the autumn sale has not yet arrived; this period can be said to be the "cold winter" of sales. Many sellers have felt unprecedented pressure during this period, with declining sales and inventory backlogs, which make people feel powerless.

But don’t lose heart! 🌟 Because Amazon has officially announced that the 2024 Amazon Prime membership promotion will start in October this year!

Currently, the Amazon seller platform has officially opened the promotion submission window for the Prime membership promotion. Sellers who want to participate are requested to submit as soon as possible.

Sellers can view the 2024 Amazon Prime Member Promotion Promotion submission information in three ways:

① Seller platform promotion submission page

Path: Seller Central > Advertising > Flash Sales > Create New Promotion

② Contact your account manager to obtain

Contact your account manager to obtain the PDF version of the 2024 Amazon Prime Membership Promotion Submission Guide and the account manager's live broadcast link

③ Check recent amazon.com emails

Check the registered email for recent emails ending with @amazon.com or @sell.amazon.com

Although the specific date has not yet been determined, many sellers have already made preparations for it.

Therefore, reasonable inventory planning is crucial, which requires careful analysis and arrangement based on historical data, market expectations and Amazon's policy requirements.

It is worth mentioning that, 😅 starting from this Prime promotion, Amazon Prime exclusive discounts will be officially charged!

Yes, you read that right, this means that each promotion will be charged a fee of $50; no matter if you have one product or a group of products, as long as it is the same promotion, you will have to pay this $50.

For sellers, this is undoubtedly a challenge of increasing costs. Looking back at last year's fall Prime promotion, although some sellers had a surge in orders, more sellers only saw a small increase. This time, with the addition of new fees, the pressure is even greater! 📉

💪I hope that all sellers can seize every promotional opportunity in the upcoming big sale and sprint for sales! Be prepared to cope with new changes and meet new challenges. I hope everyone will return with a full load during this autumn sale! 📦