Amazon advertising types explained and their usage strategies

In general, Amazon platform advertisements are mainly divided into the following categories. Here is a detailed introduction to these advertisements, as well as their advantages and usage strategies.

The advantage of sponsored product ads is that they can quickly increase your product exposure and compete with products ranked on the homepage .

Sponsored product ads are no different from natural search results except for the word "Sponsored". They have the ability to convert users. This ad will also appear on the product details page, making it difficult for consumers to ignore it, so the conversion rate is high.

In addition to generating sales, Sponsored Product Ads can also help you find the most effective keywords.

Sponsored brand ads are more like traditional ads and are significantly different from search results. However, unlike banner ads, they contain dynamic elements.

If you click on the brand logo on the ad, you will enter the brand store, and if you click on the product in the ad, you will enter the corresponding product details page. Each sponsored brand ad can display 3 products.

Sponsored brand ads are more controllable. You can set your own pictures and texts, display your logo, and improve brand awareness. Ads can directly lead to brand stores, further increasing users' impression of the brand.

Sponsored display ads are a combination of sponsored ads and display ads. They generate ads directly based on product listings and then appear on the product detail page. Of course, this ad can only be used by brand sellers.

In addition to being displayed on the Amazon platform, sponsored display ads will also appear on other websites and applications.

But it will only be displayed when it is relevant, such as when consumers search for keywords related to your product or have purchased your product before. You can also pay based on the number of impressions.

This form of advertising expands the audience, has more advanced targeting, and doesn’t require you to spend time writing ad copy.

You can also use it if you want to increase brand awareness on other non-shopping platforms.

Amazon DSP is a platform for both Amazon and non-Amazon sellers to promote their products. DSP ads are charged based on the number of impressions, or CPM. DSP ads are very expensive to produce and require a lot of creativity.

There are two main types of DSP ads: display ads and video ads.

This includes desktop and mobile display ads, mobile banner ads, etc. They can appear on Amazon platforms, Amazon devices, Amazon-owned websites, and other websites.

Display ads provide sellers with the opportunity to tell a story about their brand and increase brand awareness. These ads can also link to the brand store on Amazon.

Video ads can appear on devices such as Fire TV, Kindle, etc. Video ads have a high conversion rate and provide users with an immersive feeling.

The above is an introduction to Amazon advertising and its usage strategies. Finally, I would like to give sellers a few suggestions:

Compiled by ✎ Mary/

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