A Complete Guide to Influencer Marketing for Amazon Sellers

Influencer marketing has become a $1.7 billion industry and it’s one of the most effective ways to promote a product. 49% of consumers consider a product recommended by an influencer when making a purchase.

When selling products, Amazon sellers can adopt the strategy of influencer marketing and use the influence of influencers to promote their products.

It is worth noting that when choosing an influencer to work with, the number of followers of the influencer is not the most important factor, but whether the fans are the audience of your product.

Small and medium-sized influencers are the best choice for sellers, with the number of fans ranging from 1,000 to 200,000. For Amazon sellers, choosing micro-influencers has many benefits, including:

The promotion cost for a super internet celebrity like Kim Kardashian is $500,000, which is beyond the budget of most sellers.

The cost of a micro-influencer post is relatively low. According to estimates by digital marketing agency WebFX, the cost of a micro-influencer post on each social platform is as follows:

Micro-influencers have more active followers. According to GRIN data, the engagement rate of posts by influencers with 1,000 followers is 85% higher than that of influencers with 100,000 followers. The average like rate of the former is 8%, while that of the latter is 1.6%.

Micro influencers have higher fan engagement because they have fewer fans, and fans can more easily establish connections with influencers, so they are more likely to comment and interact. Therefore, the effect of promoting products will be better, and micro influencers' fans are more accurate.

There are many ways to find influencers to help you promote your products. When looking for influencers, be sure to do your research and check out their posts, comments, and followers to understand how they interact with their followers, whether their followers are real, and how they promote your products.

Here are a few ways to find influencers:

Look at the followers who follow you on social media, especially those who interact with you frequently, and then check their social media accounts to determine if there are any influencers among them.

See which users place the most orders and spend the most. If they spend a lot, it means they are satisfied with your product, and you can use them to promote your product on social media.

Social media hashtags can help you quickly find users with similar interests and engage with them. If you create your own branded hashtags, you can see who is using them.

In addition, you can also search for product-related tags. For example, if you sell fitness products, you can search for tags such as fitness, fitnessmotivation, health, and healthylifestyle, and then filter out people with certain influence from users.

You can also search for influencers through tools, some of which are free. Curalate and Alexa's Audience Overlap can both be used to search for influencers.

Amazon Influencer is an influencer marketing program launched by Amazon, which allows influencers to help sellers promote their products. You can also find influencers through the Amazon Affiliate Marketing Program.

Once you’ve identified an influencer you’d like to work with, follow them, leave them a comment, and send them an email. Usually the influencer will have their email listed in their bio or on their own website. You can also send them a private message directly on social media.

After contacting the Internet celebrity, you can start the following cooperation process:

1. First determine your advertising format

2. Develop an agreement

Compiled by ✎ Mary/

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