Starting from scratch, Shopify's 30-day store opening tutorial - Day 6

So when adding products to your Shopify store, remember to use these copywriting “tricks” to increase your listing’s conversion rate:

Interesting and vivid copywriting can attract consumers' attention and increase the chances of selling products. The following are specific copywriting examples:

"COMMON PANDA'S 5-POINT HAPPINESS CHECKLIST

1. FREE shipping. No surprises or hidden fees.

2. Safe payments via Stripe® and/or PayPal®

3. 30 Day Money Back Guarantee – Just in case!

4. Real humans on our support help-desk (sorry, no pandas there).

5. Tracking number for EVERY order included.

We ALWAYS use encrypted SSL certificates for 100% security.”

Don’t be someone else. When writing listing copy, you can show your personal characteristics, which will help you get closer to your customers. Use a sincere tone to convey your ideas, such as this copy:

“ Little Panda™ Automatic Money Box

The Little Panda™ Automatic Money Box is absolutely the CUTEST automatic money box that you have seen.

When you drop a coin on this box – the panda realizes something is up, takes a sneak peek, and then steals it inside his box.”

Isn’t it very personal? So you can try this writing style in your listing.

Online scammers are rampant, so consumers are insecure and want and need sellers' assurances that they will not lose money. You must also meet this need of consumers. Here is an example of providing a sales guarantee:

"A PANDA'S GUARANTEE

Panda's out on the hunt for some of the most unique products in the world – and he backs it up for a risk-free 30 day guarantee.

If you don't have a HAPPY PANDA-LIKE experience, we will make it right for you so that you're 100% satisfied.

Panda is happy when YOU are happy!

There's absolutely ZERO RISK buying from the Common Panda official store – so send us an email if you need any assistance.”

Or you can use a conversational format:

“SamCart Do you offer a guarantee?

Yep! You're backed by our 30-day Double-Double Guarantee. We'll refund your money anytime during the first 30 days after your first payment if SamCart can't double your sales.”

Providing sales guarantees helps eliminate buyers' doubts and build consumer trust in the store.

The best way to attract consumers to buy is to provide coupons. Here is an example of a coupon text:

“Little Panda™ Automatic Money Box

$29.99 SAVE $30.00

Get 50% Off Today: LIMITED Quantity Available!

FREE Shipping: No Surprises at Checkout!”

Consumers are easily tempted by coupons to make impulse purchases.

Listing relevant information about the product can improve customer satisfaction. You can list the following information:

• Size

• Material

• Warranty Policy

• Allergy Information

• Washing Instructions

The product information listed includes but is not limited to the above content.

*Note: The 30-day tutorial series on how to start a Shopify store from scratch is compiled from https://www.flyingstartonline.com/shopify-basics/. We compiled and shared this article in the spirit of sharing e-commerce practical information with the majority of e-commerce sellers. If there is any infringement, please contact the editor.

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