Share some effective and unique ways to run ads on Amazon

Share some effective and unique ways to run ads on Amazon


The primary purpose of placing in-site ads is to clearly understand the purpose of the advertising campaign you want to place, whether it is to run the word or run the associated traffic, or to gain insight into the market reaction, or to update and upgrade the product through advertising data, etc. After clarifying the purpose, you will have the corresponding advertising structure and advertising setting plan, otherwise it is just blindly placing and trying your luck. Let me share a few of my usual strange and fancy ways of placing ads: 1. Open a profitable ad, set up an automatic ad of about 5 dollars or 10 dollars, the strategy is to save money, bid as low as possible, the bidding strategy is only to reduce, saving money first. Automatic ads, only reduce, the bid is super low, put all the products of the store in to place, and don't worry about it at ordinary times. Anyway, Amazon's principle is to burn your money. Believe me, you will have a big surprise. 2. In the automatic advertising campaign, it is best to open two advertising campaigns for new products, one for running the word and the other for running the traffic. How to set it up? For running the word, use the dynamic bidding strategy of increasing and decreasing. The bid can be slightly higher, and the percentage of the top of search of the ad position can be appropriately set to match broadly and closely. For traffic-driven advertising campaigns, use a bidding strategy that only reduces bids. The bid can be slightly lower. The percentage of the ad space on the product details page can be set appropriately to match similar and related products. Of course, this depends on your own purpose and can be adjusted later based on the data. 3. Time period selection, check the hot selling time period of your own store or link, adjust the budget and bid in this time period, and find the best card position. It is very useful to adjust the advertisement in this time period for the promotion of new products. I still don’t understand the principle, but it is very useful after testing several new products. 4. Targeted product delivery: ASIN delivery to seize the ad space on the product details page, ASIN with high conversion rate, advertisement delivery (competing product) details page; ASIN with unsatisfactory conversion rate, advertisement delivery (your own) product details page, turn to defense 5. For old products, you can plan the words with the highest conversion before advertising. If the word is not good, you can basically block all the waste words, and then open the automatic advertisement of this word at the golden time. The automatic bidding is low, it will run lower and lower, and the advertising conversion will also get better. That is: the automatic advertisement selects close matches, and the keywords are rejected according to logic, step by step, and the automatic advertisement can run accurately. When you look at the advertisement report, you will only see the keyword you want to run.

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