Sellers, please note that Amazon’s front-end rating algorithm has changed again!

With this adjustment, all products with a score of 4.2-4.4 were "promoted" directly to four and a half stars, greatly improving the visual effect!

what does that mean?

The click-through rate of four-and-a-half-star products is 15%-20% higher than that of four-star products!

The conversion rate of high-priced categories soared by up to 25%!

This wave of adjustments not only makes the product display more beautiful, but also gives sellers with medium ratings a greater advantage.

In the past, if you wanted to upgrade from 4.0 stars to 4.5 stars, you needed at least 500 five-star reviews. Now 200 are enough, saving 60% of the cost!

More importantly, Amazon did not have a "one-size-fits-all" rule this time, but instead used category segmentation standards, such as:

✅ Beauty category: 4.15 points can be displayed as four and a half stars

✅ 3C Electronics: At least 4.25 points to get four and a half stars

✅ Other categories have different standards

This rating mechanism directly changes the seller’s operational strategy, especially the way of evaluating and maintaining ratings!

How to reverse a bad review? Learn about the “seed link” operation!

In addition to the rating adjustment, many sellers have recently been discussing a magical operation of "turning a one-star bad review into a five-star review" - seed link !

The core idea of ​​this gameplay is: limited review + seed link + merger, which helps your link accumulate five-star reviews while avoiding the threat of negative reviews!

The specific operations are as follows:

Step 1: Limit reviews to silence negative reviews

✅ System misjudgment and review restriction : Sometimes the Amazon algorithm will make a misjudgment, resulting in the inability to add new reviews to the link, whether good or bad reviews . At this time, this status can be used to stabilize the existing ratings.

✅Artificially triggered review limit : If there are abnormal reviews in a short period of time, such as too many reviews, Amazon may restrict the review update. Although there are risks, some sellers will use this method to lock the positive review rate in certain situations.

Step 2: Create seed links and cultivate five-star reviews

🌱 Select products of the same brand and category as the main product to create new links (for example, if you sell yoga mats, you can create related products such as yoga bricks and yoga belts).

🌱 Through evaluation, natural positive reviews, etc., let these links accumulate a certain number of five-star positive reviews.

Step 3: Merge links and transfer five-star reviews!

💡Use Amazon's Merge function to merge the seed link into the main link, and the five-star rating will be transferred . But please note:

✅Products must be of the same category, brand, and major category , otherwise they may be judged as violating regulations by Amazon.

✅Price fluctuations should be controlled within the range of 10%-15% to avoid triggering censorship.

✅The merger should be carried out step by step, and large-scale operations should not be carried out in a short period of time to reduce the risk of being targeted.

What is the core value of this operation?

🔹Quickly improve product ratings and stabilize conversion rates

🔹Optimize Listing display effect and increase click-through rate

🔹 Help new products cold start and improve competitiveness

Many sellers revealed that they prepare multiple “seed links” in advance every year, and can use this method to quickly create high ratings as soon as new products are put on the shelves , and even reverse the impact of negative reviews!

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