What is A+ Page? A+ Page Evaluation

effect

A+ pages not only bring "three improvements and one reduction" (increasing conversion rate, page views, and sales, and reducing buyer returns and negative reviews), but also establish brands, enhance brand awareness, and promote repeat purchases.

Require

Available only to brand owners, but not in the Media, Video, Digital, and Books categories.

After using the EBC page, the previous plain text product description will be hidden.

effect

According to official instructions, using EBC has the following effects

1. Improve product ranking and search results;

2. EBC can show consumers more product information through text and pictures, thereby increasing sales. Amazon's survey results show that it increases sales by 5%.

3. Rich product information will make customers think carefully before purchasing, thus reducing returns and negative feedback

4. A rich brand story will encourage buyers to purchase other products under the brand, promoting multiple purchases

What should sellers do?

1. Add A+ to all listings that can add A+ pages to maximize brand awareness

2. The information is concise and clear. Buyers only spend a short time browsing each ASIN, so highlight the most important information you want them to read. There is no need to add every product detail.

3. Use professional quality pictures and highlight the characteristics of the product. Pictures can save buyers’ time and allow them to quickly understand the product. Ingenious ideas can often attract sellers’ attention and increase conversion rates.

4. Understand your buyers and their barriers to purchase. Be sure to address the most common issues that buyers have. Learn more from buyer reviews, returns, and conversations with buyers to identify issues that should be addressed. Then target pain points and address them.

EBC Template

Template 1: 8 images, max 300×650px

Template 2: 1 title image up to 970×600px, 8 images up to 300×650px

Template 3: 2 images, max 970×600px

Template 4: 1 title image up to 970×600px, 5 images up to 300×300px

Template 5: 1 large image, up to 970×1300px

Prohibited Content

(1) List your company as a seller or distributor, or provide any company contact information

(2) Mentioning a competitor’s products or seller authorization, such as “Products sold only by authorized resellers”

(3) Pricing or promotional information, such as “the cheapest widgets on Amazon”

(4) Delivery details, such as "free delivery" or "delivery schedule"

(5) Use copyright, trademark or registered symbols associated with third-party logos in any part of the text. Trademarks and registered logos may only be added as your own brand logo.

(6) Exaggerated reviews, such as "best-selling product", "most popular product", "number one selling product"

(7) Product information with timeliness, such as "currently on sale" or "best new product of the year"

(8) Customer reviews on Amazon or any other website

(9) Add editorials or third-party comments from external sources (such as magazines and television programs)

(10) Blurred or poor quality images, or images containing illegible text

(11) Lifestyle photos that do not display products. (Brand photos used to tell the “brand story” must not contain products.)

(12)Copied the descriptions of multiple images in the main image block on the detail page

(13) Any warranty or guarantee of any kind

(14) Images or text that attempt to mimic the Amazon logo, detail page title, or detail page

(15) Logos of brands or organizations other than your own, or multiple brand logos on a single image

(16) Web links or language that attempt to redirect to other websites within or outside of Amazon (including your other products)

(17) Incorrect grammar, incorrect punctuation, misspellings, all-capitalized strings of text, or misuse of font features. Bold and italics may only be used to highlight titles or a few selected words.

(18) Any description of goods used in criminal activities

(19) Any description that violates category requirements or "Open a Selling on Amazon" policies.

References

• 1. The role of Amazon A+ pages: Amazon official website [reference date 2017-03-02T16:00:00.000Z]