Amazon reveals Primeday data! The largest Prime Day event in history

Third-party analysis agencies led by Adobe estimate that the total sales on the first day of Prime Day exceeded 6 billion US dollars, and the sales on the second day were about 5.9 billion US dollars, with a total sales of more than 11.9 billion US dollars for the two days. Compared with last year's Prime Day, the growth rate is about 8.5%. Considering Amazon's weak performance in the first quarter and the recent downturn in the US consumer market, this growth is indeed not easy.

The time period with the most shopping orders is from 8 to 9 p.m. on July 13, which coincides with the time we mentioned yesterday. You can remember that the best time period for Prime Day every year is around 9 p.m. the next day.

There is also a considerable change in this year's Prime Day. The average price of each order has increased significantly compared to last year. The average order amount placed during the two-day Prime Day was US$52.26, while the average order amount for Prime Day in 2021 was US$44.75, an increase of more than 14.4%. (If you need to join the big selling circle, please privately chat with me on WeChat: kuajingzheg1) Nearly 62% of Prime family account members placed more than 2 orders during the Prime Day, so the average expenditure of Prime family accounts reached about US$144.56.

However, in contrast, the average unit price of products has not changed much. The average unit price of goods sold on this year's Member Day is US$33.58, which is not much different from last year, with a slight increase. Therefore, the increase in the average order amount means that this year's consumers are more inclined to buy more products at a time.

At first glance, it seems like a good thing, but the results of media investigations are unexpected. Most consumers choose to place more orders during the big sale period due to a pessimistic expectation of the future consumer market. Many people believe that the price increase in the United States is too exaggerated, and that many necessities will be more expensive if purchased in the future. Therefore, they tend to buy more now when there are discounts and prices are not so high.

So although this Prime Day was indeed a big hit, it does not mean that the overall environment of Amazon has reversed. In June, the U.S. inflation index CPI has exceeded 9.1%, setting a 40-year historical record. The changes brought about by soaring prices are crucial to us. How to cope with the changes is our top priority in the second half of the year for cross-border sellers.

In order to help all sellers find ways to make money on Amazon in the post-epidemic era, we have specially established a private circle for big sellers with Ally, Vice President of Tongtuo Technology, Mr. Sun, CEO of Jiazhilian, and other top sellers . If you meet the following requirements, you can enter our circle and exchange experiences with top sellers!

1. To join the group and verify the seller’s identity, the seller must have been in operation for more than 3 years or have a total annual sales of more than 5 million.

2. Sellers joining the group are required to remain active. Sellers who remain inactive for more than 7 days will be automatically kicked out and will no longer be allowed to join the group.

3. Advertising and private adding are prohibited, and members will be kicked out of the group if found.