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I have always been a white hat operator. Recently, I have summarized the following common new product promotion methods that I often use. I hope to start a discussion with you! ~, what are the new product promotion methods commonly used by your company? Welcome to discuss in the comment area. Let's brainstorm, learn from each other, and develop new ideas for operation together. I would like to thank everyone here and look forward to colliding more sparks of wisdom with you!
Summary of several common basic operation and promotion methods (pure site version)
Pure white hat operation (PS: It is suitable for new products with excellent product quality, customers who are not sensitive to the number of reviews, or products with strong brand effects, and the overall review environment of the category is not competitive, or it is preferred in the blue ocean market.)
02. Cold start with a small number of evaluations Link streaking + a small number of reviews (10-20)
Start advertising after replying to comments
Combine small cards/other means to intervene in the invitation to increase the number of comments
Negative reviews are promptly directed to after-sales processing
(PS: Suitable for high-value products with average quality and no confidence in VINE review star rating. Generally, it is common in the 3C digital product category and has high requirements for reviews and after-sales maintenance.)
03. Merge seed link cold start First send a small amount of stock for VINE plan review and cultivate seed links
New product launches directly merge seed links to get comments
Start advertising promotion
Natural review after order placement/invitation for review intervention
(PS: It is suitable for new stores to accumulate reviews and cold start products. There are certain risks under the strict Amazon merger policy.)
04. Merge International Review Cold Start Selling international reviews of the same brand from other sites to the site you want to promote
New product launch directly merges the store's international reviews or gets reviews
Start advertising promotion
Natural review after order placement/invitation for review intervention
(PS: This is suitable for sellers who have the same brand layout in stores around the world. They can quickly gain a lot of positive reviews during the launch of new products, but they also have the risk of being removed and warned by Amazon.)
05. Cold start for simultaneous listing of the same ASIN on multiple sites Creating links with the same ASIN on multiple sites
Sell on multiple sites at the same time and share reviews
Conduct simultaneous evaluations on multiple sites or start the VINE plan to quickly accumulate reviews
Launch advertisements for simultaneous promotion
After placing an order, you will naturally reply to the review/invite for review.
(PS: This method is suitable for sellers who have the same brand layout in global stores and sellers who prefer regular white hat operations, because the layout of multiple sites with the same ASIN may increase the risk of links. If there is a problem with the ASIN of any site, the links of all sites will be affected. The advantage of this method is that it can quickly increase product reviews in a compliant manner during the new product period, and it also has a high test on the quality of the product.)
There are also methods 1-5 that can be combined or overlapped to start product promotion:
(PS: It is necessary to flexibly apply it according to the actual situation based on one's own operational capabilities, product resources, promotion methods and promotion habits.)
Sellers' offline salon | Former Anker TikTok content manager attended the speech: Four core links of TikTok operation Click to register "Wonderful Reply" Xiao Fang Agree with: Cross-border cattle and horses 97, Naming is difficult series Maybe everyone has different definitions of white hat and black technology in their play and operation . For example, in the early stage of promoting new products, the only means of operation and promotion that everyone can think of are advertising, VINE, direct reviews, urging reviews, S orders and other techniques.
It's like a boutique company may only have a few links in the early stages of promoting new products. We have used things like brochures before. Let me give you an example. It's like when you are going to promote a new product, you also need to ship a batch of products with the main promotion links. At this time, you can use brochures to tell customers simply and clearly that our store is going to have new products. Customers who are interested can browse our store or go to our flagship store to see if there are any products they are interested in.
PS (this is mainly for vertical stores) This operation can lead to external mailboxes. We have previously recruited several professional local customer service staff who have unified words and product questions to facilitate answering customers' questions or inviting reviews.
I think that as an Amazon operator, all we have to do is to do a good job in marketing and use the maximum exposure to get clicks and conversions. We still need to use more wild methods, because the off-site and on-site promotions that everyone can think of are almost the same. There are always more solutions than problems.
Anonymous user Agree with: A Blackboard for Writing, lllzzzlll, Every Night Explodes, minami0918, Donckicai More » We are pure white hat, we put products on the shelves to do vine, issue big discount coupons (or off-site), promote them together with advertisements, analyze return reports, comment on QA every week, get real feedback from customers, optimize products, and iterate products. Of course, this is very slow, but products that can withstand market tests are good.
Our company is deeply engaged in categories and building brands, focusing on making good products and providing good after-sales service to win repeat customers. The repurchase rate is quite high, and we focus more on research and development and less on operations. Anonymous user • Shenzhen • 2024-12-17 16:43 It is difficult to issue coupons and membership discounts for new products now. You need to have a sales base. So can you only offer big discounts outside the site first, and then issue coupons inside the site after the order is placed? However, if there are no reviews for new products outside the site, it is also difficult to have an effect. I want to know how you got past this hurdle in the early stage. Please advise me humbly.
Anonymous user • Shenzhen • 2024-12-17 16:43 But now, don’t new products need to have a sales base before they can offer coupons? How did the OP get the large coupons from the beginning, or did he do it directly outside the site? But if a new product is directly sold outside the site without comments, it will also have no effect. So if it is a pure white hat, how did the OP get past this initial threshold? Please humbly ask
EricXX • Guangzhou • 2024-12-17 17:38 @Anonymous user can now directly open a large coupon
Work hard and be self-disciplined to get ashore • Qingdao • 2024-12-18 09:05 How to analyze QA now? It seems that I can't see it.
yesir001 • Guangzhou • 2024-12-18 13:43 But now, don’t new products need to have a sales base before they can offer coupons? How did the OP get the large coupons from the beginning, or did he do it directly off-site?
Open Society • Shenzhen • 2024-12-18 15:05 @Anonymous user I saw the answerer said to put it on the shelf for VINE and offer big discount coupons or you can do VINE testing first after putting it on the shelf. If you are confident in the product, you can also open the advertisement at the same time. This way, there will be orders and conversions, and then you can offer big discount coupons on the site~
In addition, if there are no reviews for new products outside the site, it does not necessarily mean that they are ineffective. It depends on whether you are a standard product or a non-standard product. If it is a standard product, it is also fine as long as the price is low and the effect is good. I used to make children's toothbrushes like this. At that time, there was an early reviewer plan that could invite 5 reviews. If there were reviews, if you were doing well outside the site in one day, you could get dozens of orders.
Anonymous user • Guangzhou • 6 days ago It's mainly vine + in-site advertising, LD + BD are all reported, our new products all go through this process, once they are on the shelves, they are promoted with vine + advertising. The brand itself is well-known in the category, the company has a factory, its own R&D team and patents. I feel that they are not at the same level as ordinary sellers. The company pays more attention to product R&D, product patents, making good products, quality and after-sales. Operations are not that important in our company. If the boss is not happy with the person, he will be fired and replaced with someone with some experience.
As for the review analysis, it is done through weekly return reports, QA of reviews at the front desk (you can see the QA if you have set up a bound email address), regular meetings with the factory to summarize data, optimize the instructions, upgrade the product, and iterate. It is a boutique route, and we have overseas warehouses to provide good local after-sales service in the United States.
Anonymous user Support from: FeiFeizz, Naming is Hard Series, Holshet, Joyce22 We started out by doing vine seed links, but it seemed like the controls were strict and the product quality was indeed average, so there were too few five-star reviews. So we changed to direct reviews, direct reviews + advertising + a small number of reviews. The small number of reviews was to avoid subsequent negative reviews that would lower the score. Inviting reviews depends on market feedback. If it's possible, we'll invite them. If not but we can make money, we'll rely on monthly testing to stabilize the score. If the reviews can't keep up with the speed of the negative reviews, we'll clear it. Anonymous user • Shenzhen • 2024-12-17 14:12 Why don't you deal with the bad reviews?
Anonymous user • Guangzhou • 2024-12-17 14:24 @Anonymous user, handle it. For negative reviews, we will ask the service provider to check the email. We send emails to customers ourselves, and the response rate is quite low.
17694964872 • Shenzhen • 2024-12-17 16:11 Product quality must be confident enough
SUND Merging international review posters means merging seed links from other sites of the same brand - I don't quite understand, it means the same link for the same brand, for example, merging links from the US, Germany, France, Italy and Spain to add product reviews?
The premise for merging international reviews is that you already have links to the US, German, French, Italian, and Spanish sites, and the ASINs of the links to each site are different, but the products are the same, and then you merge them, right?
I can sleep at my age. Agree with: Naming is difficult series, Where to go in 2024, L's solo travel, Niu Hulu Alala Before the link arrives, you can contact the service provider and find the corresponding buyer show to make a video. Then, according to the product analysis, you can customize the video according to the type of people and the different attributes of the people. This will have a better conversion rate. If you have money, you can directly use black, white and yellow skin colors to attract more people with the same skin color.
in a trance Agree with: Naming is difficult series As for white hat operations, there are more influencer videos recently. Although the links seem to be abundant, the actual effect of promoting orders is not very obvious. It may be necessary to lay out a large number of such influencer videos; or the conventional vine, large coupons, and preferential prices when there are more orders. She and her cat Endorsed by: Open Society It is OK to merge reviews in compliance with regulations. The VC accounts in our category are very arrogant. New products are merged with other products. Reviews of completely different products are ignored by Amazon. We can't even merge accessories. Sunset Boulevard amazing • Shenzhen • 2024-12-17 16:22 If you use the same product to participate in the VINE seed link, you will not restock it after it is delivered. When the bulk goods arrive later, they will be merged. Is there any risk in this operation?
Open Society • Shenzhen • 2024-12-18 15:20 @上午的日出大道amazing: This is risk-free. We have a link that cannot be sold due to copyright infringement, so we create a new link to merge it, and then use a small account to follow the merged new link to share the ranking and review of the non-sale link~ Accessories should have been allowed in the early days, but now the requirements for merging variants are getting higher and higher. Only those with different sizes and colors can be merged. Accessories are indeed not allowed~
AronDR • Shenzhen • 3 days ago @夕大道amazing: This also violates Amazon's merge variant rules. How can there be no risk? I have checked this operation before.
SUND • Jiangxi • 1 day ago @Open Society: Why don’t you just restock the product through the newly created link? Why do you need to create a new link to follow the sales?
Open Society • Shenzhen • 1 day ago @SUND: Because of the infringing link, I received a TRO (temporary restraining order from a US court). The store funds are frozen and I cannot withdraw cash. I can use a new account or a small account to follow the sale. The funds can be withdrawn normally~
Anonymous user Agree with: Naming is difficult series, Xiaoyu Xiao I personally prefer to merge seed links, but our store has a large inventory, so our company only allows me to use the first method. Anonymous user • Shenzhen • 2024-12-17 10:25 Big sellers generally transform into pure white hats. Deeply cultivating products and supply chains is the right way. After all, safety comes first.
Anonymous user • Guang'an • 2024-12-17 15:01 @Anonymous user Yes, now any store with a little sales will transform into a white hat store, after all, the risk is too great
17694964872 • Shenzhen • 2024-12-17 16:11 It is still easy to encounter policy warnings
Sunset Boulevard amazing • Shenzhen • 2024-12-17 16:14 @Anonymous User, the same product also has risks?
Open Society • Shenzhen • 2024-12-18 14:54 @夕大道amazing: You are asking whether there is a risk of Amazon warning when merging the same products? Normally, no, but it must be exactly the same with only slight differences in color or size. If it is a similar model, there may still be a risk of warning. Because after receiving several merger warnings, our company stipulates that we will not make variants in the future. It is too much of a loss to lose a lot for a small gain.
Anonymous user Is there any difference between 4. Merging international reviews and 5. Listing the same ASIN on multiple sites simultaneously? Please explain. Aren’t these the same operations? yinyun12358 • Shenzhen • 2024-12-17 16:04 Merging international review posters means merging the seed links of other sites of the same brand. For multiple sites with the same ASIN, the premise is that a store needs to have a global site, and then global synchronization is done when establishing the connection. Is this understandable?
No Heart Knot • Shenzhen • 2024-12-17 17:06 4. The key point of merging international reviews is to merge and merge the seed link ratings synchronized from other sites. 5. The key point of synchronizing the same ASIN on multiple sites is to synchronize the ratings of other sites with the same ASIN link.
Anonymous user • Shenzhen • 2024-12-18 09:51 Got it, thanks both for the answers!!
SUND • Jiangxi • 2024-12-19 00:21 @yinyun12358: Merging international comment posters means merging seed links from other sites of the same brand
I don't understand, is it the same brand and the same link, for example, merging links from the US, Germany, France, Italy, and Spain, and adding product reviews? The premise of merging international reviews is that you already have links to the US, Germany, France, Italy, and Spain sites, and the ASINs of the links to each site are different, but the products are the same, and then merge them, right?
Anonymous user • Shenzhen • 2024-12-19 09:17 @SUND: Yes, there are links on each site, different ASINs are then merged. Another is to sell the same ASIN on each site.
SUND • Jiangxi • 1 day ago @Anonymous user Okay, thank you. (The other one is selling the same ASIN on various sites)
This means that if you synchronize the same Asin to other sites, the Asin is consistent. If you synchronize, the Asin is consistent, then should the SKU be consistent? Thank you.
Anonymous user How do you invite comments? Do you do it one by one in the background, or use software? Dilireba • Shenzhen • 2024-12-17 11:08 With a plug-in, it's just one click away
She and her cat • Guangzhou • 2024-12-17 13:46 I use plug-ins, but I feel that the response rate of plug-ins is particularly low
Anonymous user • Shenzhen • 2024-12-17 14:05 If it is not a pure white hat, you can intervene in the invitation of comments, lead it to after-sales, or postcards or small cards, or have a private domain closed loop, etc. It depends on your opinion, and there is still a lot of room for operation. I feel that the effect of one-click invitation of comments in the background or plug-in is not so good, it still depends on the characteristics of the category and product. The large-scale operation of comment growth and comment maintenance is also a big link to widen the gap with competitors. If you grasp it well, the link score will grow steadily and be stable in the long term, and the life cycle will be much longer.
A blackboard for writing • Jiaxing • 2024-12-17 15:36 @Anonymous user, are there any precautions for inserting small cards?
Anonymous user • Shenzhen • 2024-12-17 16:44 @A Blackboard for Writing: Don’t write about money, be more tactful~~
Open Society • Shenzhen • 2024-12-18 15:14 I usually use software to invite reviews in batches, but I have tried to click on them one by one in the backend. I can't stick to it. Besides, once I am busy with new products, I don't have the patience to click on them one by one.
Araragi Endorsed by: It's Hard to Name Series, Holshet, jannielove, wild pea, finnow More » Pure white hat operation:
A few direct reviews
...After reading this, I think the blogger has a misunderstanding of white hats Aimer sauce • Shantou • 2024-12-18 13:06 I was also confused when I saw this, and even suspected that I had a misunderstanding about white cats, hahahaha
wj786312098 • Wuhan • 2024-12-19 14:29 Ha ha ha ha
A wolf in the lonely wind • Quanzhou • 6 days ago Copied, long live understanding!
HHHHHHH • Yangjiang • 6 days ago I'm confused too. I have the nerve to call myself a white hat when commenting. Hahahaha
MaybeA • Shenzhen • 6 days ago Ignorance, can you be called a white hat if you are not a single person? Are you so stubborn?
Just the third day of working on Amazon • Shenzhen • 5 days ago @HHHHHHH: Is the operating salary in Yangjiang high?
Araragi • Changsha • 5 days ago @MaybeA:6 Can you first clarify the definition of white hat in SEO before commenting?
Life has smoothed out the past Agree with: boostwinds The cost of customizing VINE is too high, especially for high-value items. She and her cat • Guangzhou • 2024-12-17 13:49 Goods with high value may go through FBM, and customized vine is no problem.
Life has smoothed out the past • Zhuhai • 2024-12-17 13:56 @她她的猫: First FBM, then after the reviews are published, go for FBA?
Enjoy poetry and wine while you are young • Chengdu • 2024-12-17 14:47 What is Customized Green Label?
Life has smoothed out the past • Zhuhai • 2024-12-17 15:11 @詩酒趁年華: Let the service provider take this VINE, and then customize the content and pictures of the review
Hot orders every night • Huizhou • 2024-12-17 16:05 The company's current price is too high, $1,000+, I can't afford it, so I can only do pure advertising, or do two direct reviews.
17694964872 • Shenzhen • 2024-12-17 16:12 This is really super expensive.
Honest 80s • Dongguan • 2024-12-17 16:55 If the goods are of good value, just send the empty package for custom VINE. You can communicate with the service provider and don't want the real thing. The price is just a little higher, right?
Wild pea • Shenzhen • 2024-12-17 18:13 Customized vines can cost tens of thousands of dollars per product, and there is no guarantee that all customized buyers will receive them. Vine has a small weight, and it is not cost-effective to do it once or twice.
Life has smoothed out the past • Zhuhai • 2024-12-18 10:27 @耿直的80后: With FBA, there is no way to send an empty package
Traffic Group Zhou Xingxing • Taiwan • 2024-12-18 16:20 Last year, I customized 20 five-star vines, and the commission for each order was about 10,000 RMB.
Life has smoothed out the past • Zhuhai • 2024-12-18 16:57 @交通组周星星: Yes, 400-500 commission per order, plus product fee + shipping fee, it’s too expensive
Enjoy poetry and wine while you are young • Chengdu • 2024-12-18 17:48 @昔日锋满生活磨平: How can we guarantee that all 30 are received by the service providers?
Snow dyed white robe Agree with: The road ahead is long and difficult, but I will follow it, Old man with low-income certificate, Angusl, Amazon bastard, minami0918 More » Pure white hats will not be included in direct reviews, and direct reviews are also risky. FanFFF • Shenzhen • 2024-12-17 11:59 No, our company requires direct reviews for any new products, but there are not many, and a maximum of two direct reviews for one link
Snow Dye Jun White Robe • Shantou • 2024-12-17 12:00 @FanFFF: Direct comments are also manipulation comments, and they have the same risks.
She and her cat • Guangzhou • 2024-12-17 13:43 I have never heard of direct reviews affecting accounts, at most it affects links, but there is no direct evidence. Usually the direct review buyer's account is posted.
Anonymous user • Shenzhen • 2024-12-17 14:08 @FanFFF: Yes, because it is useless to put too many reviews, they will drop. Direct reviews are only used for the initial transition. In order to get a five-star review, you need to run advertisements to attract conversions.
Xiongmao • China • 2024-12-17 15:22 There are risks in direct reviews. If your competitors give you a few, you will be out of luck.
yinyun12358 • Shenzhen • 2024-12-17 15:58 What are the risks if people can rate the product without buying it?
Amazon Xiaobai z111cw • Shenzhen • 2024-12-17 16:05 What is the difference between direct review and evaluation?
Anonymous Gets Rich • Lishui • 2024-12-18 14:37 @Amazon小白z111cw: Direct reviews only require an account, and you can choose whether to buy or not. Direct reviews have low weight. Reviews are paid to send products to foreigners and ask them to leave reviews. Generally, products are given away for free, and commissions are paid.
aikudejirounan • Shenzhen • 2024-12-19 10:55 Is direct review considered pure white?
Anonymous user Agree with: Naming is difficult series, Dry food time, Carooo, Holshet, Arashi more » My pure white hat is just vine + ads, nothing else White Horse Crossing the Plain • Xiamen • 2024-12-17 14:22 It's difficult
Anonymous user • Shenzhen • 2024-12-17 14:26 @白马过平川: Yes, it is pure as can be
Amazon Xiaobai z111cw • Shenzhen • 2024-12-17 16:03 Mine is also in the wind
17694964872 • Shenzhen • 2024-12-17 16:12 This is too difficult. Operations are really a job for young people.
KeroSpinel • Shenzhen • 2024-12-17 17:00 Non-standard products can be handled this way, but if the Red Sea standard products do this, they are almost waiting to die.
Amazon Mixer • Guang'an • 2024-12-17 18:11 @KeroSpinel: You can only roll
SUND • Jiangxi • 2024-12-17 23:33 @白马过平川: Me too, what should I do? I can't get it to work. Do you have any reliable external sites?
White Horse Crossing the Plain • Xiamen • 2024-12-18 09:54 @SUND: It’s too hard to promote new products
Gary0728 • United States • 2024-12-18 09:58 @KeroSpinel: It is difficult to make non-standard products like this
White Horse Crossing the Plain • Xiamen • 2024-12-18 10:03 @SUND: We don’t do any off-site advertising, just on-site advertising + vine
KeroSpinel • Shenzhen • 2024-12-18 10:12 @Gary0728: I make non-standard lamps, they don’t work outside the site unless you buy them for 0 yuan, hahahaha
JW Xiaobai • Guangzhou • 2024-12-18 14:13 +1, the white hat is purer than distilled water, it's too hard to push
Open Society • Shenzhen • 2024-12-18 15:05 @17694964872: Our company has always been like this, but we have always been able to make money. The main reason is that the supply chain is very strong and the funds are sufficient. The products can be sold at the lowest price in the market. How much did we spend on advertising in the past few years? We can still make money now, but the gross profit is much less.
Traffic Group Zhou Xingxing • Taiwan • 2024-12-18 16:14 Purely look at the product
Xiao Fang • Changsha • 2024-12-19 10:20 @白马过平川: What kind of products do you make?
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