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▶ Video account attention cross-border navigation Looking back at the first nine months of 2022, the cross-border platform policies have changed dramatically, logistics distribution, inventory disposal, commissions and other service fees have increased, the freight market situation is unpredictable, and there are delays in delivery and transportation... At this complex, transformative and turbulent cyclical turning point, the uncertainty of the cross-border industry has become a challenge that sellers have to face. Recently, while most workers were still complaining about the boredom of working seven consecutive days after the holidays, a cross-border company "quietly gave" its employees a four-month paid vacation. Operations received a paid long holiday in April It is learned that a few days ago, an Amazon operator revealed that due to the recent sharp decline in sales, the company decided to give employees a holiday in advance: a four-month holiday from October 15, 2022 to February 15, 2023. During the holiday, wages will be paid at 40% off, and commissions will be paid as usual. ▲ The picture comes from Zhiwubuyan As soon as the news was released, it attracted the envious eyes of many cross-border workers: "I don't recommend you do this. Since the company is not profitable, you don't take the initiative to ask to resign, but stay at home and enjoy the salary given by the boss. Where is the morality? Where is the bottom line? Where is the address?" "We will bring in funds and carry them to the train overnight. This boss must not fall. This is a good boss. Just be flexible and let us join your company." "Boss, give me your phone number and WeChat. I want to criticize him. Why is he only thinking about his own company? Why doesn't he spread this trend to the entire e-commerce circle?" However, in addition to envy, some sellers have expressed concerns : the company may announce its dissolution while the products are on vacation. The operation mentioned that due to the small size of the company, it only sells summer products and has no plans to expand the company. For sellers who only sell summer products, the peak season in 2022 is obviously over, and the company's sales have plummeted, causing most of the company's employees to have nothing to do. The company also stated in the notice that due to the sharp drop in orders, the current holiday time is tentatively scheduled to February 15, 2023. If the order volume still does not take effect, the holiday will continue. Otherwise, it will notify in advance to return to work as normal. However, in general, the treatment of "60% salary discount and commission as usual" offered by this cross-border company can be regarded as a conscientious company among the many cross-border companies that were forced to take long holidays this year. Cross-border paid holidays also vary It is learned that since the beginning of this year, quite a few cross-border companies have announced early Spring Festival holidays. Most of them have suffered losses due to the decline in the overall environment since the epidemic . Therefore, the vacation wages given to employees are basically paid according to the local minimum basic wage. In addition, many factories announced the suspension of work and production, and all employees were given unpaid leave . In addition, it was also learned that recently, another cross-border company, which will also start a long holiday on October 15, also offered wages and benefits that surprised many sellers. ▲ The picture comes from the seller communication group The notice mentioned: During the holidays, salary payment will be changed from the original "basic salary + commission" to "variable salary" method , the original basic salary will be cancelled, and the original commission ratio will be increased by 50%. Some sellers believe that the company's method of paying "indeterminate wages" seems to be a roundabout way to persuade employees to quit. In contrast, the cross-border companies mentioned in the previous article can be described as "god-like enterprises." However, while paying attention to the salary and benefits of cross-border companies that have been forced to take long holidays early this year, many sellers are also worried about the industry's cold winter hidden behind this phenomenon. Recently, many sellers have reported a significant decline in sales, but some sellers have pointed out that this is because the Autumn Membership Day is approaching and consumers are waiting for the big sale day to arrive before making purchases. The autumn consumer survey report is out, and there are still opportunities! It is learned that recently, Numerator's consumer behavior report on Amazon's Fall Prime Day showed that Fall Prime Day may set new records in household penetration and average household spending. According to the report, more than 30% of Americans will shop during this fall Prime Day sale , which is higher than previous Prime Days (29.9% for Prime Day in July 2022, 27.4% in 2021, and 27% in 2020). Numerator said the fall Prime Day is expected to drive more sales of consumer goods, and consumers may use the Prime event to stock up on Halloween candy, Thanksgiving non-perishable items and holiday baking ingredients if there are discounts . A few days ago, a Weibo survey on "Autumn Membership Day" showed that although many sellers believe that the chances of a surge in orders during this Autumn Membership Day are slim, they will still choose to participate. Now, there is only one day left until the first Prime Early Access Sale. Sellers who are preparing to participate in the Autumn Membership Day should pay attention to the calculation of promotional discounts while doing a good job of store layout and advertising settings to avoid the occurrence of zero-yuan purchases due to discount stacking. I wonder how the recent sales of sellers are? Welcome to discuss in the comment area~ |
