Discount reporting error on the day of the big sale! How can sellers deal with the profit "blocker"?

It is learned that Amazon’s new “ Prime Early Access Sale ” event has officially started today and will last until October 12.

As an exclusive event for Prime members, many industry insiders have called this promotion Prime Day 2.0 . Amazon has also specially adjusted the return period for this purpose. The latest return time for buyers who shop ahead of the holiday in Prime Early Access Sale has been extended to January 31, 2023 .

However, past experience tells us that there are always unexpected things during big sales. Around the National Day, sellers encountered new problems.

It has been observed that recently, many sellers have reported online that their products have sufficient inventory, but they keep getting errors when setting up membership day discounts . The backend shows " no reference price " or " the discount price should be 10% lower than the ASIN reference price."

▲ The picture comes from the seller communication group

One seller said : "New products that have been on the shelves for two months cannot be discounted with Prime since October 1st, and no matter how they are modified, it is useless. The response to the case was also ambiguous. Some of them were restored on the 7th, but there are still many products that cannot be discounted.

② The Prime exclusive discount price must be 5% lower than the reference price . During major promotions such as Prime Day, Prime Early Access Day, Black Friday/Cyber ​​Monday, etc. , the Prime exclusive discount price must be 10% lower than the reference price .

Some sellers have summarized some methods and experiences to avoid errors through their own exploration :

List price is the reference price that Amazon wants to crawl, and only when the list price is set to the median value of the sales price within 90 days can it be reasonably crawled. In addition, because most new products have not been sold in the previous 90 days, there is no reference price, and an error will be displayed.

However, the seller also mentioned that since the minimum discount requirement for Amazon Prime members' early access day is 20% , it means that the discount can only be made on the basis of the normal unit price on weekdays. Such a setting will inevitably reduce profits, and once the return and refund are made, it may even lose money...

The peak season is coming, choose the right method to increase profits

"Prime Early Access Day" falls between the back-to-school season and the November holiday shopping season, coinciding with the quietest time of the year for the retail industry, filling the gap in Amazon's fall promotion period.

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