Discount reporting error on the day of the big sale! How can sellers deal with the profit "blocker"?

It is learned that Amazon’s new “ Prime Early Access Sale ” event has officially started today and will last until October 12.

As an exclusive event for Prime members, many industry insiders have called this promotion Prime Day 2.0 . Amazon has also specially adjusted the return period for this purpose. The latest return time for buyers who shop ahead of the holiday in Prime Early Access Sale has been extended to January 31, 2023 .

However, past experience tells us that there are always unexpected things during big sales. Around the National Day, sellers encountered new problems.

The event is approaching but I can’t set a discount

It has been observed that recently, many sellers have reported online that their products have sufficient inventory, but they keep getting errors when setting up membership day discounts . The backend shows " no reference price " or " the discount price should be 10% lower than the ASIN reference price."

▲ The picture comes from the seller communication group

▲ The picture comes from Amazon seller backend

One seller said : "New products that have been on the shelves for two months cannot be discounted with Prime since October 1st, and no matter how they are modified, it is useless. The response to the case was also ambiguous. Some of them were restored on the 7th, but there are still many products that cannot be discounted.

▲ The picture comes from Zhiwubuyan

Many industry insiders believe that the reason for this situation is Amazon’s new policy. Last month, Amazon updated its Prime exclusive discount price policy. In addition to the Prime exclusive discount eligibility conditions, two new conditions were added to apply for Amazon Prime exclusive discounts:

① Must have a valid reference price;

② The Prime exclusive discount price must be 5% lower than the reference price . During major promotions such as Prime Day, Prime Early Access Day, Black Friday/Cyber Monday, etc. , the Prime exclusive discount price must be 10% lower than the reference price .

Some sellers have summarized some methods and experiences to avoid errors through their own exploration :

List price is the reference price that Amazon wants to crawl, and only when the list price is set to the median value of the sales price within 90 days can it be reasonably crawled. In addition, because most new products have not been sold in the previous 90 days, there is no reference price, and an error will be displayed.

▲ The picture comes from Zhiwubuyan

However, the seller also mentioned that since the minimum discount requirement for Amazon Prime members' early access day is 20% , it means that the discount can only be made on the basis of the normal unit price on weekdays. Such a setting will inevitably reduce profits, and once the return and refund are made, it may even lose money...

The peak season is coming, choose the right method to increase profits

"Prime Early Access Day" falls between the back-to-school season and the November holiday shopping season, coinciding with the quietest time of the year for the retail industry, filling the gap in Amazon's fall promotion period.

After this "warm-up", holiday promotions such as Halloween, Thanksgiving, Black Friday, Cyber Monday, and Christmas are coming one after another, and cross-border e-commerce is about to usher in the real peak season of this year. In the peak season when there is no shortage of orders, the biggest problem for sellers is: how to ensure profits and improve capital efficiency?

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Payoneer has been upgraded to have a higher payment success rate and a new card segment. In addition, during the promotion period, you can enjoy a rebate of up to 5.4% on the platform advertising fee !

Amazon's limited-time 0% rate

As the peak season is approaching this year, Payoneer has launched a limited-time 0-fee event for Amazon sellers. For Amazon stores newly bound to Payoneer, the corresponding withdrawal fees will be fully refunded before the end of the event on December 31, with no limit on the amount!

Amazon Merchant Liability Insurance

In addition to payment, Payoneer users also have exclusive rights and interests resources worth $3000+ . Among them, for Amazon sellers who need to purchase Amazon seller liability insurance , they can connect with insurance brokerage companies. The non-deductible version starts at a low price of US$188 , and the deductible version is more competitively priced. Payoneer customers can enjoy scarce low-cost channel resources across the entire network.

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Discount reporting error on the day of the big sale! How can sellers deal with the profit "blocker"?