How to appeal against this category on Amazon?

With the arrival of the peak sales season, many "weird" phenomena have emerged in Amazon's cross-border circle.

Recently, many clothing merchants have said that they have received a large number of complaints about product sizes not fitting properly , which not only affected their performance scores on Amazon, but also caused some products to be removed from the shelves and stopped from sale.

According to sellers, since the end of September, many of the company's stores have received a large number of complaints about product fit issues, and performance notifications have been frequent, with several notifications a day. This has never happened before, and sellers are confused.

These complaints seriously affected the sellers’ performance scores, causing some products to be directly discontinued and all the inventory of the relevant ASINs to be reserved.

Faced with the numerous complaints, many sellers' defenses are almost broken...

Some sellers also received email notifications from Amazon:

In addition, Amazon also requires sellers to submit appeal materials within 7 natural days after receiving the performance notice, otherwise the products that are already at risk of being removed from the shelves will be officially suspended from sale by the platform. The record left by this violation will have an adverse impact on the seller's account health score within 180 days of the notification.

Faced with this sudden change, sellers speculated on the reasons behind it. Some sellers pointed the finger at malicious competition from their peers, but more sellers tended to believe that this was a rectification by Amazon during the peak sales season.

Specifically, they speculated that Amazon may have recently adjusted the relevant rules, and as long as the return rate increases slightly, it will trigger the sending of performance notifications. In addition, Amazon seems to pay more attention to and conduct in-depth analysis of buyers' reasons for returns, aiming to further improve buyers' shopping experience. Unless the return rate of the product is extremely low and the evaluation is as high as 4.8 stars or above, it is difficult to completely avoid being affected by this policy.

This statement is not without purpose. Previously, Amazon added a new category called "Negative Product Experience" to the "Product Condition Complaint" category. At the same time, the appeal interface has also been updated to provide sellers with more specific appeal reason options.

Sellers who have received warnings must submit appeal materials within the specified time, otherwise the products will be directly removed from the shelves before the deadline. So, how should sellers submit appeals?

During this crucial period of the year-end sales peak season, sellers should attach great importance to complaints about product conditions. Once a warning is received, they should take immediate action and submit an appeal to avoid missing out on this golden sales opportunity.

Finally, I wish all sellers can smoothly get through this peak season and achieve a substantial increase in sales!