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There are a thousand Hamlets for a thousand readers, and there are a thousand different Amazons in the eyes of a thousand sellers. Although the jobs are almost the same, the company environment, work content, salary and benefits faced by each seller are different, so everyone's current work and life status are also different. Whether you are a newbie who has just entered the industry or a big seller who has advanced to senior operation, they will all go through the baptism of time and the polishing of the platform, and eventually grow into independent industry veterans. In this long and lonely journey, how did the operators at different stages come through, and what kind of mental journey did they go through? Today, let us listen to the stories of sellers at different stages and see what joys, sorrows, anger and happiness they have that sellers can empathize with. Novice seller: I am fresh leeks “Making a fortune without a source of goods” "Easily create a hit product and earn US dollars with an investment of 20,000" I wonder how many sellers were attracted to the market by similar slogans? ▲ The picture comes from the seller communication group As we enter 2021, the cross-border e-commerce industry is still hot, and Amazon, as an American e-commerce giant, has become a huge money-making machine under the amplification of various media and service providers, attracting many sellers to join the market. But what novice sellers don’t know is that behind the huge industry dividends are risks that are proportional to the returns. It is easy to make money on Amazon, which is an illusion for most newbies. For new Amazon sellers, they are always excited when they first enter the industry, but it doesn’t take long before their enthusiasm is dampened by the incessant tricks on Amazon. Expensive but impractical training courses, investment links in the hands of service providers, weak ERP software, and inconsistent levels of agency operations, all kinds of routines and scams have become the first lesson for novice sellers entering the cross-border e-commerce industry. Some sellers complained that they had already spent tens of thousands of dollars before the store was even opened, and this did not include the cost of opening and operating the store. After really entering the industry, they found that some things were actually IQ taxes. ▲ The picture comes from the seller communication group Some sellers have joined the army of Amazon sellers before they are even familiar with how to register and open a store. Such sellers are often more likely to become the targets of "slaughter" by some bad service providers. Before they can come to their senses, they have become the fresh leeks under the sickle. ▲ The picture comes from the seller communication group In the forum, there are countless cases about sellers being ripped off, such as the seller below: He was ripped off and bought an ERP, but after three months of selling the product, he received less than 10 orders in total, and he began to question his life! ▲ The picture comes from Zhiwubuyan Whether joining a company as an operator or working on their own, novice sellers have to go through the process from 0 to 1. Amazon has long passed the era of making money everywhere. Without basic knowledge and a calm mind, it is easy to fall into cross-border scams, which not only loses money but also wastes a lot of time. A compiled outline of Amazon knowledge, suitable for sellers who want to learn systematically : https://www..com/dagang Do you think that you will not be ripped off if you work on Amazon for a long time? But in fact, even if you are past the beginner stage, the road to Amazon is still full of ups and downs. In the huge maze of Amazon, even mid-term operations with some experience can experience moments of confusion and helplessness. Mid-term operation: Confusion is my synonym Amazon is like a besieged city. Newbies outside the city want to get in, and operators inside the city want to get out. What is the status of those “battle-hardened” Amazon operations like? The stories of the following sellers may give you the answer. One seller revealed his feelings: He has been working in Amazon for two years. He had no sales in the first year and lived on a meager basic salary every month. In the second year, he gradually built up his sales. During this period, he also experienced ups and downs, with rapid growth and precipitous decline. Compared to the ups and downs of this seller's career, the story of the following seller may be more touching: Do you want money or an account? The product is currently out of stock. If he continues to sell on Amazon, he will face a debt of 300,000 . ▲ The picture comes from Zhiwubuyan Many sellers who have been in the industry for a long time are often not confident in their operational level: I have been working in Rakuten operations for four years, but I have been very confused recently, and there have been constant problems with evaluation resources. How can I improve myself? In summary, this type of operation basically enters a confused stage after entering the industry for a few years, and it is difficult to grasp the next direction. Although their operation level is stable, with the changes in platform policies and the changes in the internal and external environment of the industry, their performance often does not change much, or it is difficult to make further progress. How to break the current bottleneck is a difficult problem they need to solve urgently. At the same time, some sellers are prone to burnout and fatigue in the industry because they have been in the industry for a long time. "After nearly three years of operation, I felt a little exhausted and a little tired of this industry. I didn't have the determination to work on my own. Three years after graduation, I was still confused." In addition, the editor found that on the forum, many sellers expressed their boring spare time and lack of interpersonal communication. In the accelerated cross-border e-commerce industry, sellers seem to have become a selling machine. A large part of the sellers' mood is related to income, but the salary standards in the minds of each seller are different. Some people think that a monthly income of over 10,000 yuan is enough to gain a foothold in Shenzhen, but some sellers say that even if they earn a million yuan a year, they are still confused. Since they started working for Amazon, they always doubt their life... ▲ The picture comes from Zhiwubuyan There are even sellers born in the 2000s who have been in the industry for two years who posted that they felt anxious after having some savings. ▲ The picture comes from Zhiwubuyan So when an ordinary operator is promoted to an operations manager, will the seller's job become easier? In fact, this is not the case. Every stage has its own troubles. Compared with the performance pressure of novice sellers and mid-term operations, operations managers are more worried and exhausted from leading a team. Operations Manager: Who will save my hairline? What is the biggest feeling of being an Amazon manager? The hairline is gradually moving up. This is the answer a senior seller told me. Despite reaching a high position as a supervisor, the troubles faced by sellers have not decreased. "After becoming an Amazon supervisor, there were too many things to manage and too many stores. Plus, because of my boss, I felt exhausted both physically and mentally." ▲ The picture comes from Zhiwubuyan "I am a supervisor in the company, but there is no room for advancement. I often work overtime until 2 or 3 in the morning, and I feel my body can no longer bear it." ▲ The picture comes from Zhiwubuyan Seller A is an Amazon operations manager who has been in the industry for four years. When the editor asked him whether his job was easy, he denied it: Although he is a manager, there are still many things in the team that he needs to worry about, such as teaching new employees, operational decisions, and the boss's assessment. Seller A said frankly: Amazon is not a highly profitable industry. People who want to make quick money come in waves, but in fact the sellers' net profits are pitifully low. The survival environment for small and medium-sized sellers is already very difficult. There is still a steady stream of new blood injected into the cross-border e-commerce industry, but with the great changes in the industry, more and more sellers are fleeing Amazon. For example, the seller below has been in the industry for four years and was once the operations director of a company. However, due to excessive pressure and baldness, he eventually chose to change his career. There is another type of supervisor who will be caught in the dilemma between working alone and working in an office. If you have a certain amount of capital and operational strength, would you choose to start your own business? Although working alone may help you realize your dreams, the risks are not something that most people can bear. One seller said: I have already lost 3 million yuan and am hesitating whether to sell the house and continue.
▲ The picture comes from Zhiwubuyan The world is bustling with people, all for the sake of profit; the world is in turmoil, all for the sake of profit. It seems that sellers do not share the same joys and sorrows. Regardless of their performance, sellers have their own anxieties. Some earn a million dollars a year at the age of 25, while others are heavily in debt at the age of 30. Regardless of their living conditions, they are the most realistic portrayal of survival in this industry. I wonder what you think after reading the above content. Welcome to leave your thoughts on Amazon in the comment section~
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