Recently, Bezos officially resigned as CEO of Amazon, gracefully quitting the turbulent cross-border world and pursuing his dream of outer space. After the new CEO Jassy took office, the industry was abuzz with discussions, and many sellers speculated that his new job was a new start, and the recent wave of account bans may be related to him, and sellers will have a harder time in the future.
It is still unknown whether the new CEO is planning any big moves, and the end of the Bezos era does not seem to have brought an end to the recent turbulent account blocking incidents. Last night, a thunderclap exploded in the cross-border circle. About 340 sites of a billion-level seller were blocked, and nearly 130 million yuan of funds were frozen. More than 300 stores were closed, and funds of about 130 million yuan were frozen. It is learned that yesterday, the listed company Tianze Information urgently issued an announcement on major events of its subsidiary Moushu. The announcement stated that due to suspected violations of Amazon platform rules, as of now, the subsidiary Moushu has had about 340 new sites blocked or frozen in 2021, accounting for about 30% of the average monthly number of sites with sales revenue on the Amazon platform from January to May 2021.
Due to the large number of blocked and frozen sites, the operation of Moushu's funds on the Amazon platform was objectively greatly restricted. It is currently known that the frozen funds are as high as about 130 million yuan. In addition, the announcement also revealed that due to the increase in employees leaving to start their own businesses and many historical reasons left over from the company, Moushu has experienced increasingly serious talent loss since February 2021. The number of employees has dropped by about 1,400 from nearly 2,800 at the beginning of the year, of which nearly 280 employees at the supervisor level (including deputy supervisors) and above have left. It is understood that Moushu Company was founded in 2010. Its cross-border e-commerce business mainly relies on more than 300 stores on third-party platforms such as Amazon, AliExpress, and Wish. Its business covers more than 200 countries and regions around the world, with annual sales exceeding 1.5 billion yuan. With this outstanding performance, it also boldly made a performance commitment of achieving revenue of 410 million yuan in 2020. However, the financial report released by Tianze Information in May showed that although Moushu's revenue in 2020 was impressive, it did not meet the performance bet and was still 10.5033 million yuan short of the target. The main reasons were the decline of some businesses and the large loss of funds. Not long ago, Moushu announced its transformation to a boutique route. The announcement showed that Moushu's independent station business was also affected accordingly. With the adjustment of the organizational structure and the serious loss of business personnel, its independent station business shrank beyond expectations. At the same time, due to the unsatisfactory business transformation of Amazon platform, The company expects that the turnover rate of stores on the Amazon platform will decline, and the corresponding inventory impairment provision ratio will also increase more than proportionally. To sum up, affected by the severe shrinkage of independent station business and the less than ideal business transformation of Amazon, it is estimated that Moushu's overall revenue in the first half of 2021 will drop by about 40%-60% year-on-year. Internal and external troubles are intertwined, and the road to remedy is long and arduous Based on the above problems, Moushu has now taken corresponding measures to actively respond.
1. Fund freezing and store closures. A special working group has been set up to maintain close communication with the Amazon platform and actively organize personnel to file appeals, strive to restore normal sales of relevant site accounts as soon as possible, and unfreeze and recover restricted funds. 2. Employee turnover. While increasing recruitment efforts in the early stage, the company has given priority to promoting a group of management and business personnel with excellent conduct and potential for development from within, and strived to restore the company's talent echelon construction. 3. The shrinkage of the independent station business. We will fully develop other platform businesses including Amazon, increase promotion and investment, improve operating performance, and strive to reduce the overall impact of related matters on the company. It is reported that due to the closure of more than 300 stores, the operation of funds has been greatly restricted, which has dealt a huge blow to the company. Not only has the overall operation been struggling, but the morale of the company has also been weakened. It was previously revealed that a large number of employees of Moushu were demanding wages in the group and even had arguments with senior executives, which shows that the hidden danger has been there for a long time. To make matters worse, another subsidiary of Tianze Information, Moujiang, also fell into operational difficulties. It had difficulty collecting large historical accounts receivable and overdue accounts payable could not be paid in time. At the same time, there was a serious loss of talent, and its performance continued to deteriorate, making it unable to carry out normal production and operation activities. Some sellers joked that it is wonderful that Amazon is always banning accounts. Amazon's banning sickle is pointed at big sellers. Under its iron-blooded and ruthless crackdown, big sellers are in danger, and small sellers also need to be vigilant at all times.
|
![[II] Amazon’s “coercion” and “betrayal”](/upload/images/67e6f678edd04.webp)
