Mother's Day Sale is Coming! Here are the hottest gift-giving trends and a guide to prepare for it

It is learned that on April 11, Microsoft Advertising released consumer search trends about Mother's Day in the United States. Sellers can prepare for Mother's Day promotions based on these trends.

In 2021, the average spending of American consumers on Mother's Day was about $220, which was $16 more than in 2020 and has been growing steadily. Searches containing the keyword "Mother's Day" began to soar about a week ago, with the highest search volume on that day.

For advertisers, once search volume increases in the five weeks before the holiday, it is important to start implementing strategies to increase brand exposure on searches in early April to maximize conversions.

Top queries containing "Mother's Day" over the past three years include:

Mother's Day Gifts

Mother's Day Pictures

Handmade Mother's Day Card

Mother's Day Gift Box

Happy Mother's Day.gif

Printable Mother's Day Cards

Mother's Day Ring

Mother's Day Shirt

DIY Mother's Day Gift Ideas

Marketing tip: Use Dynamic Search Ads and broad match keywords to surface emerging search trends and topics to increase awareness and increase brand exposure.

Popular gift options

As always, flowers are expected to be the most popular gift for Mother's Day this year, with the following trends from previous years:

During Mother's Day 2020, searches for "flower arrangements" surged 57% year-on-year.

The top three most popular Mother's Day purchases for 2021 are greeting cards, flowers and special outings, such as meals or restaurant gift cards.

Jewelry searches increased 26% year-over-year during the week of Mother’s Day 2021, before declining in late May.

The keywords "gift" and "experience" are very popular, while "clothing" has been a popular gift choice from March to May. In the past few years, all clothing subcategories have seen a surge around Mother's Day, but searches in 2021 have remained relatively stable.

Marketing Tips:

Differentiate your advertising and offers from those of your competitors by participating in promotions that showcase special offers for specific products.

Use Smart Shopping campaigns with product ads to increase conversions by showing the right ad to the right user at the right time.

Try multimedia ads to own the top of the search engine results page (SERP) and enhance visuals for the highest converting categories.

Editor ✎ Xiao Zhu/

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