U.S. online grocery sales fell 6% in March! "Home delivery" orders plummeted!

U.S. online grocery sales fell 6% in March! "Home delivery" orders plummeted!

According to a Brick Meets Click grocery shopping survey, U.S. online grocery sales were $8.7 billion in March, down 6%. In addition, online grocery sales in the first quarter of 2022 also fell 2.5% from 2021.

The survey showed that in the grocery category, home delivery sales in March saw the largest year-on-year decline, dropping more than 30% from $2.1 billion (2021) to $1.4 billion. The main reason for the decline was a 13% decrease in the number of orders per monthly active user (MAU) and a 23% drop in average order value (AOV).

In addition, sales for in-store pickup fell nearly 11% from $4.3 billion to $3.8 billion. The number of orders per monthly active user (MAU) decreased by 8%, and the average order value (AOV) also slipped by 4%.

It is worth noting that the “food” delivery market achieved strong growth in March. Sales soared from US$900 million to US$3.5 billion, an increase of more than 20% year-on-year. The number of orders placed by MAU climbed 13%, and AOV also increased by 7%.

David Bishop, partner at Brick Meets Click, said the growth of food delivery services is driven by two factors: first, third-party suppliers are actively expanding into the food and grocery industries, prompting people to turn to online shopping; second, the express delivery industry, which focuses on improving delivery speed, is also growing and striving to meet consumer shopping needs.

According to Brick Meets Click's forecast, in February, the rate of online food and groceries using the same delivery method was as high as 64%, and the intention to make repeat purchases from the same retailer also increased by 8%. It can be seen that although the sales of "home delivery" and "in-store pickup" have declined, the possibility of recovery in the future is still very high.


Editor ✎ Nicole/

Disclaimer: This article is copyrighted and may not be reproduced without permission.

<<:  Target reaches new agreement with resale platform ThredUp! Enter the second-hand e-commerce market again

>>:  Mother's Day Sale is Coming! Here are the hottest gift-giving trends and a guide to prepare for it

Recommend

What is Graphic Springs? Graphic Springs Review

Graphic Springs is also a LOGO design platform tha...

What is Seller Growth VAT? Seller Growth VAT Review

SellerGrowth was founded in 2015 and is affiliated...

Home Depot's Q4 revenue was $39.7 billion, up 14.1% year-on-year

It is learned that on February 25, the US home fur...

Temu's exclusive crib rails are being recalled due to suffocation risk

It is learned that the U.S. Consumer Product Safet...

The secret to restore Amazon listing ranking after out-of-stock is revealed!

😱My dears, are you worried about the Amazon listi...

What is gretelhome? gretelhome review

Founded in 2009 by British interior designer Abby ...

What is jotopottery? jotopottery review

jotopottery has been handcrafting fine porcelain s...

What is Background Burner? Background Burner Review

Background Burner is a free online photo processin...

What is Amazon Retail Arbitrage? Amazon Retail Arbitrage Review

Retail arbitrage is a booming business. Some pract...

What is SeoStack? SeoStack Review

SeoStack is a powerful keyword research tool that ...

What is import and export rights? Import and export rights evaluation

The full name of import and export rights refers t...