U.S. online grocery sales fell 6% in March! "Home delivery" orders plummeted!

According to a Brick Meets Click grocery shopping survey, U.S. online grocery sales were $8.7 billion in March, down 6%. In addition, online grocery sales in the first quarter of 2022 also fell 2.5% from 2021.

The survey showed that in the grocery category, home delivery sales in March saw the largest year-on-year decline, dropping more than 30% from $2.1 billion (2021) to $1.4 billion. The main reason for the decline was a 13% decrease in the number of orders per monthly active user (MAU) and a 23% drop in average order value (AOV).

In addition, sales for in-store pickup fell nearly 11% from $4.3 billion to $3.8 billion. The number of orders per monthly active user (MAU) decreased by 8%, and the average order value (AOV) also slipped by 4%.

It is worth noting that the “food” delivery market achieved strong growth in March. Sales soared from US$900 million to US$3.5 billion, an increase of more than 20% year-on-year. The number of orders placed by MAU climbed 13%, and AOV also increased by 7%.

David Bishop, partner at Brick Meets Click, said the growth of food delivery services is driven by two factors: first, third-party suppliers are actively expanding into the food and grocery industries, prompting people to turn to online shopping; second, the express delivery industry, which focuses on improving delivery speed, is also growing and striving to meet consumer shopping needs.

According to Brick Meets Click's forecast, in February, the rate of online food and groceries using the same delivery method was as high as 64%, and the intention to make repeat purchases from the same retailer also increased by 8%. It can be seen that although the sales of "home delivery" and "in-store pickup" have declined, the possibility of recovery in the future is still very high.

Editor ✎ Nicole/

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