Ultimate Guide: How to Sell Seasonal Products as an Amazon FBA Seller

If you are in the e-commerce industry and do Amazon FBA, you can take advantage of Amazon’s wide audience and ultimately convert it into revenue. But if you don’t know what Amazon seasonal products are, then don’t try to sell seasonal products on Amazon easily.

Seasonal products are products that are sold only during a certain period of the year, especially in Q4 (fourth quarter). Seasonal products are products that are in demand by consumers during the season and are quite profitable. However, after the season is over, buyers lose interest in the product.

Therefore, this article will talk about the questions raised at the beginning to help Amazon FBA sellers who want to sell seasonal products gain insight into the market potential. Selling seasonal products is by no means an easy task, you need to find successful products that perform well in the season.

Usually, when choosing seasonal products, sellers will choose seasonal goods. For example:

1. spring

Winter is gone and spring is here, everything comes back to life. If you plan to sell in the spring, you should consider what kind of products your target audience may need in the spring when selecting products. For example:

• Gardening Tools

• Bird Feeders

• Sun hat

• Spring Dress

1. summer

Summer is a time when people go on vacation to the beach, camp, or spend their summer vacation. Therefore, you need to consider products that allow people to have fun while staying refreshed. For example:

• Hiking boots

• sunglasses

• Water bottle

• Beach umbrella

• Camping equipment

• Swimsuit

3. Autumn

Autumn is a time of cool weather and the beginning of a new school term and football games. Therefore, you should choose products that consumers may like in autumn. For example:

• Back to School Supplies

• Thin double-faced fleece jacket

• Women's boots

• Lawn Rake

4. Winter

Winter is cold, but Christmas is also in winter. Therefore, you need to choose products that can keep you warm or wonderful holiday gifts in winter. For example:

• Leather jacket gloves

• Kitchen essentials, such as cutting boards, etc.

• Snow shovel

• Car snow chains

• Ski equipment

• Holiday Cards

1. Special Occasions

Some products can be used to celebrate non-seasonal or public holidays, these products tend to be used on annual occasions. For example:

• Sports Events Related Products

• Graduation Card

2. Various holidays

These products are mainly used during specific holidays and are only popular during certain periods of time. If you are considering selling this type of product, you will need to promote your product to customers before the holiday season begins. These products include:

• Halloween Costumes and Decorations

• Valentine's Day Gifts and Cards

• Patrick's Day Decorations

• Christmas decorations

If you are a new Amazon FBA seller and want to sell seasonal products, it is recommended that you take advantage of seasonal products and bundle them with products in your store. For sellers who are not confident enough to sell their own brands or whose products are unsalable, bundling with seasonal products is more profitable.

Creating a bundle is very similar to running a private label on Amazon. First, you need to create a product listing that includes product images, product descriptions, bullet points, product reviews, etc., and rank high in Amazon search results. Throughout the year, there are various holidays, seasons, and sales packages that you can take advantage of with seasonal product bundles.

Hot selling products can sell quickly and generate significant revenue, but the reality is that not all products are hot selling products. In some cases, it may happen that a private label product ends up being a "unimodal product" or a "bimodal product," meaning that it sells continuously but not at a high rate.

I think that introducing seasonal private label products to the Amazon platform is a sustainable development strategy. There are a large number of sellers on Amazon who focus on this business model and make high profits. Although the products can be sold all year round, the high sales period is only 2-3 months.

When selling seasonal products, you need to play it safe. If your inventory doesn’t sell out completely, you need to have a fallback plan.

• Keep stock until next season

• Sell ​​products at a discount

Next, you need to prepare your seasonal products before the peak season begins. This means you need to have inventory ready so that you can ship as soon as a customer places an order.

• When preparing your product listing, choose appropriate keywords, high-definition product images, and accurate product descriptions so that your product has a chance to appear in Amazon search lists.

• You need to stock up before the demand for your product increases and deliver your inventory to Amazon fulfillment centers in advance.

• You need to make sure you have enough reviews before the demand for your product reaches its peak. The more positive reviews your product has, the higher the chances of it appearing on the first page.

1. Don’t set a uniform low price for your products

You need to reprice your products from time to time to stay ahead of the competition. As sales surge during a particular season, your lower-priced products will sell out faster, while your higher-priced products will sit around waiting for buyers to buy them.

For example, in Q4 of each year, Amazon FBA ships more than 1 billion products . This number shows that if you use Amazon FBA to ship during the holidays, you will have a good chance of selling well. Therefore, it is necessary to price your products according to market demand.

The exception is if your product happens to be ranked higher in sales and there are many competitors that are priced much lower than yours. In this case, you can adjust your price appropriately to be similar to your competitors. If your competitors have a large inventory, product pricing will play a crucial role.

2. Increase the prices of some products

You can try to raise the prices of certain products that are sustainable and have a high sales rank. Also, when you first launch a product in a particular season, you may want to price certain products higher than usual, considering that competitors' low-priced products will sell out quickly. This is not a method you must take, but when you raise the prices of certain products, these products will often sell out later in the day. But the key is: you should only raise the prices of products that are sustainable and have a good sales rank.

3. Pay close attention to the latest batch of inventory

Let’s be honest. You are not the only seller who reduces the price of the same product during a particular season. There are hundreds of sellers just like you who want to take advantage of seasonality to get rid of slow-moving products. Therefore, while you are watching the pending orders on the platform, you should also pay attention to the new inventory that has just been transferred to Amazon FBA for shipment.

For new sellers, if your products sell the day they arrive at your warehouse, you may want to focus on your product prices to ensure that your products are priced competitively.

During peak season, you might price your product on Monday when it’s shipped to an Amazon fulfillment center; however, when you check your product on Friday, you’ll find you’ve received too many orders and it’s too late to raise the price. If you’re getting orders right away, check your product prices right away. If they’re too low, raise them accordingly.

4. Pay attention to replenishment

Selling seasonal products on Amazon requires you to be vigilant at all times. If people buy a particular product during a particular season, then that season is the peak season for that product. Therefore, you need to restock more frequently than usual. You want to make sure that your product is never out of stock, so you need to restock accordingly. If you are worried that the peak season is over and you still have leftover stock, you can either sell the remaining products at a reduced price or return the stock in Amazon’s warehouses to sell next year.

5. Expand the product sales ranking range when selecting products

Before you stock up, it is recommended that you check the historical sales ranking of the product. When the peak season comes, you should still buy products with high sales rankings. During the peak season, most seasonal products on Amazon are sold out, so customers will start looking for relatively less popular products. However, each category is handled differently, so you need to handle it accordingly.

6. Watch out for multiple sales peaks for the same product

If you find multiple sales peaks for the same product in your listing, you may want to check the prices of those products. Having multiple sales peaks for a product is a good thing, but it may also mean that you have priced the product too low. In this way, even if your product has the most sales, your sales profit may not be high.

7. Start selling before the peak season

Most sellers who have successfully sold seasonal products on Amazon know this: starting sales before the peak season not only allows you to preempt profits, but also generates more profits due to seasonality. On the other hand, promoting your products before the peak season may make it easier for certain product PPC campaigns to bid on keywords. In addition, selling before the peak season can make you develop a habit of ordering inventory in advance.

8. Sell different products according to the characteristics of different seasons

No one says you have to sell products only in one specific season. If you are selling seasonal products on Amazon, you should choose different products based on the characteristics of each season. It is possible to sell different types of products depending on the season. Doing so will not only simplify logistics, but also keep inventory consistent with sales.

Selling seasonal products on Amazon is much more difficult than it sounds. The way you sell seasonal products on Amazon depends on your product selection and how you price your listings. In general, you should find a good product based on the characteristics of the season. Our advice is that you should only choose to do FBA after you have determined when and how to sell seasonal products on Amazon.